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Latest work

Giving ed tech entrepreneurs a window into the classroom

Designing tools that students like and teachers need.

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Strategic Futures
Breakthrough Products
Public Sector

The Bill & Melinda Gates Foundation partnered with IDEO to explore how to harness the potential of technology to support teachers in delivering high-quality education at scale.

By talking to the people on the front lines—teachers, students, entrepreneurs, and technologists—IDEO discovered a dual challenge: Teachers need a broader array of quality tools to use in the classroom, and the ed tech entrepreneurs need a window into the classroom to create the most effective technology products.

A side-by-side comparison feature enables product developers to mine teacher and student feedback for over 500 hundred existing products and tools.

With this insight in hand, IDEO worked with the Gates Foundation to design, build, and launch Teachers Know Best, a digital platform aimed at connecting those creating new tools and technologies with the people who ultimately use them. Powered by the results of a large-scale survey of 3,000 educators and 1,200 students, the interactive resource acts as the bridge to connect entrepreneurs to classrooms. The site provides invaluable insight to help startups focus, refine, and scale their work, and provides essential information on how schools find and select products to use in the classroom, as well as a forum for teachers and students to rate and respond to more than 500 existing resources.

The resulting platform is a boon for tech entrepreneurs, educators, and students alike—giving entrepreneurs a clearer understanding of what's needed, and giving teachers and students a voice. Teachers Know Best launched in May, 2015 for entrepreneurs and educators at the New School Ventures Fund Summit.

Data visualizations allow entrepreneurs to filter teacher needs by subject, grade, learning environment, and more.
The Bill & Melinda Gates Foundation
The Bill & Melinda Gates Foundation
Giving ed tech entrepreneurs a window into the classroom, The Bill & Melinda Gates Foundation, public sector innovation, government services, civic innovation, education innovation, student experience, future of education, innovation, entrepreneurship, education, learning, government

From libraries to learning labs

Librarians use design thinking to create new services for patrons.

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Creative Capabilities
Breakthrough Products
Public Sector
Learning & Work

What’s the future of libraries? As information goes digital and reading rooms become a thing of the past, what’s the best use and function of libraries going forward?

Chicago Public Library and Denmark’s Aarhus Public Libraries, together with IDEO, wanted to find out. With a grant from the Bill & Melinda Gates Foundation, they created the Design Thinking Toolkit for Libraries: reading and workshop materials that can be used by any front-line library staffer to adapt to library users’ changing needs.

Using the Toolkit, library staffers engaged with patrons to test out brave new ideas that change our perception of the typical library: an anything-but-quiet teen expression lab with music- and art-making tools, a “tech spa” for users looking for how-to information, and a series of narrative storytelling workshops for kids that use play as a springboard for learning. In Chicago, these experiments spurred the implementation of a new play space in the children’s library section of the Albany Park branch, and the creation of new roles for librarians that focus specifically on teens’ needs.

You can download the toolkit, and find more resources, at designthinkingforlibraries.com.

The Bill & Melinda Gates Foundation
The Bill & Melinda Gates Foundation
From libraries to learning labs, The Bill & Melinda Gates Foundation, public sector innovation, government services, civic innovation, education innovation, learning experience, future of work, human centered design, design thinking, customer centricity, student experience, future of education, innovation, education, learning, government, how do we innovate, creating a new service

Firing up a new pro soccer experience

Defining the Chicago Fire brand in order to win over new fans.

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Strategic Futures
Breakthrough Products
Media & Entertainment

Major League Soccer champions the Chicago Fire wanted to convince new fans to come to its stadium, but knew that competition for fans’ attention—and wallets—in Chicago was fierce. The Fire partnered with IDEO to create memorable marketing campaigns and fan experiences to get more Chicagoans fired up and filling its seats.

Inspired by Section 8 fans and fervent Club supporters, IDEO homed in on six defining brand personality traits: human, gritty, irreverent, indie, Chicago pride, and globally curious, then used them to design game-day experiences to match. In addition, knowing the Fire’s marketing pockets weren’t as deep as its competitors, IDEO zagged and took a different approach to messaging: Eye-catching billboards featured headlines lifted directly from Section 8 fan chants, edgy posters showed soccer players as superheroes, and anything-but-traditional scarves and t-shirts sported bold wording and graphics of players’ faces.

Chicago Fire Soccer Club
Chicago Fire Soccer Club
Firing up a new pro soccer experience, Chicago Fire Soccer Club, media innovation, entertainment, digital media, brand strategy, brand design, brand identity, brand experience, how to build a brand, innovation, strategy

Faster, more accurate spinal surgery

High-powered instruments for spinal surgeries ease doctors' burden.

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Case study
Case Studies
Strategic Futures
Health

While reconstructive spinal surgeries can be life-changing, even minimally invasive spinal procedures can require hours under anesthesia for patients, and be physically demanding for surgeons and staff. Over time, the repetitive physical strain can limit the ability of highly skilled orthopedic surgeons to perform these surgeries.

Spinal-surgery company Medtronic partnered with IDEO to design, engineer, and build POWEREASE, a next-generation surgical instrument system that revolutionizes the techniques used to perform spinal surgeries. The result is a system of powered medical tools created specifically to meet the needs of surgeons during reconstructive procedures.

By integrating cutting-edge industrial design, human-centered research findings, and boundary-pushing engineering work, the team was able to solve some highly technical challenges, like efficiently breaking off set screws while imparting minimal torque on the surgical construct in the patient, and seamlessly integrating nerve monitoring and image navigation capabilities into the instruments.

Medtronic’s initial tests show that when compared to manual instruments, the new powered instrument system significantly reduces the time and improves the accuracy of reconstructive spinal surgery procedures.

Medtronic
Medtronic
Faster, more accurate spinal surgery, Medtronic, healthcare, health innovation, patient experience, innovation, research

Finding Beauty in Potholes

Chicago’s Jim Bachor puts the "street" in street art

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Article
Articles

I went back and stared: Inside what had been a pothole the size of a dinner plate, someone had constructed a beautiful mosaic of an iris.

The symbolism hit me hard: Here was an example of how someone could take a bad thing and turn it into something of transcendent beauty. Instead of complaining about my bad day, I should be looking for an opportunity to make something great. Or as the slogan goes, “When things fall apart, make art.” Once I’d spotted this one transformed pothole, I noticed more of them around Chicago, and resolved to track down the mysterious mosaic artist who was seeding the city’s broken streets with beauty. I’d like to tell you that my quest was long and heroic, but, in reality, all I did was type “Chicago pothole art” into Google.

The name it threw back at me was Jim Bachor. I emailed him, and soon we were chatting.

How did you get into mosaics?

I went to Europe in the late '90s, and saw Paris, London, and Rome. That trip changed my life: It gave me a passion for ancient history. I started traveling in Greece and Turkey, checking out ancient sites, and saw that the art that survives is the sculpture and the mosaics. The mosaics got me going, particularly in Pompeii. I saw that glass and marble do not fade. That thought has driven my work ever since. I took a course in Ravenna, near Venice, and learned how to make mosaics in the ancient, tedious, and expensive way. Back in Chicago, I started making them on the side as a hobby, while working as a designer at an ad agency. Then, in August 2011, I was laid off and I decided to pursue art full-time.

What led you to potholes as sites for art?

The street outside my house was beat up. There was this one pothole that refused to stay fixed. I thought it might be funny to solve this problem. So I did it one night. I was very paranoid: I felt like I was too old to get arrested. And it wouldn’t be a good example for my kiddies. So I didn’t even claim ownership of it, at first. But then, a buddy of mine started spreading the word. And from there, it went viral.

Strawberry Ice Cream Sandwich, Väinönkatu 14, 40100, Jyväskylä, Finland, May 2015. Header image is "Iris."
All photos courtesy of Jim Bachor.

Do you do it during daytime now?

Yes. I wear orange reflective gear. And have cones. I started off with my boys’ orange soccer cones. Now I have industrial, two-foot-tall cones. I look like a city worker who's spending way too much time on one pothole. I’m not trying to fool anyone: I’m just trying not to be hit.

What about passers-by?

I don’t really make eye contact with people and they mostly ignore me.

Bachor posing with "BombPop," part of his "Treat in the Streets" series.
I look like a city worker who's spending way too much time on one pothole.
JIM BACHOR

What else have you done with the mosaic form?

I did a super realistic "Snack Chip" series. It’s kind of funny to see a snack chip rendered in an ancient medium. For the Cheetos one, I carbonized some Cheetos, and then mixed the black powder into the mortar. The artwork truly has essence of Cheeto in it.

"Super Realistic Cheeto," 2012

See more of Jim Bachor’s mosaic art at bachor.com.

One afternoon, I got on my bike to leave our Chicago office after a really bad day. It was one of those times when it feels like everything you touch falls apart, and I was in a hurry to get home and lie down in the dark. I rode through the West Loop neighborhood and turned right to head north on Green Street. But then something passed by beneath my front wheel that caused me to stop and turn around.

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finding beauty in potholes, beauty

Designer’s Playlist #1

A few things IDEO NY's Loren Flaherty can't stop thinking about

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Name: Loren Flaherty
Location: New York
Role at IDEO: Senior Communication Designer, which means I work collaboratively with project teams, helping them visually tell the story of the project. Through compelling visual narratives, I move from complex business challenges to strategic solutions.
Joined IDEO: 2014
Instagram: @lorenipsum
Titillating Fact: I have an obsession with finding numbers and keep a blog called A Number Of to record them. I started the blog in 2009. I find most of the numbers myself, although friends that know about it give me numbers that they find. A couple rules: Numbers must be dominant on the piece that's found, and the piece has to be smaller than 8.5 by 11. I especially like finding pieces when I travel.

A found ticket, with numbers.

1. Tortus Copenhagen

As a result of doing pottery for a couple years, I try to keep my eye out for inspiring ceramicists. I recently found the work of Eric Landon and Karin Blach Nielsen of Tortus Copenhagen on Instagram. I love the depth and gradient of the glazes on the large curved forms.

Vases from Tortus Copenhagen

2. Numero Group

I spend a lot of time listening to music while working. I found this label when I lived in Chicago. The label finds otherwise unreleased, dusty, forgotten-about tracks and re-releases them. If you like soul music, check out their Eccentric Soul Series. They have a couple sample playlists on Spotify.

Numero Group reissued classic Twin Cities soul by MLF (Music, Love, and Funk).

3. Photofit: Self-Portraits

This is an older project but I just re-found it. Fourteen people were asked to create self-portraits using a police Photofit kit from the 1970s, without referring to a photograph or mirror.

A Photofit self portrait.

In this series, we ask IDEO designers to share the stuff they're digging right now—tools, books, music, sites, people, places—so you, too, can drink from the fount of inspiration bubbling up here. This week's guest star: This week's guest star: Loren Flaherty.

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designer's playlist 1, music, creativity, creative confidence

Yes, We Too Have a Podcast

IDEO Europe’s first podcast, How Might We, digs into how technology is changing intimacy

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Article
Articles

In our first episode, Berlin-based digital design director Anne Pascual sat down with London's senior editor Ed White to talk about how technology is changing intimacy, and what that means for designers.

We set out to speak to some people designing at the edges of intimacy, to better understand both sides.

We spoke to Pia, the founder of a "paid dating" app called OhLaLa, to talk about mobile, expanding choices, and the ever more complicated boundaries of the modern mating game.

We chatted to the founder of OffTime, an app designed to help you get offline and focus on meaningful, real-world moments with your family and friends.

Technology needs to support us in our efforts to reconnect with others, to find intimacy instead of what most of the technology is doing, which is just exploiting our weaknesses.
OFFTIME, MICHAEL DETTBARN.
Anne Pascual interviews Zara Rahman, Pia Poppenreiter, and Michael Dettbarn, at our Design x Intimacy event in Berlin.

Lastly, we caught up with Internet activist Zara about how technology both empowers vulnerable people and minority groups. But while people can find comfort online, they’re also increasingly exposed to the dangers of sharing their data.

What will the next episode bring? The future of work, the circular economy, ageing? Let us know what you think: IDEOEurope@ideo.com.

We're always connected, but are we actually connecting? Billions of mobile phones and Tinder hookups later, many feel increasingly lonely, overloaded, and disenfranchised. IDEO Europe’s first podcast, How Might We, digs into how technology is changing intimacy.

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yes we too have a podcast, podcasting, storytelling, media

The Teachers Guild: Creating New Solutions for Students and Schools

The Teachers Guild is a professional community that activates teachers’ creativity to solve the biggest challenges in education today. While learning and doing design thinking, teachers build their creative muscles and connect to diverse partner organizations that are committed to bringing their solutions to life.

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Article
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The Teachers Guild is a professional community that activates teachers’ creativity to solve the biggest challenges in education today. While learning and doing design thinking, teachers build their creative muscles and connect to diverse partner organizations that are committed to bringing their solutions to life. It’s an initiative run by a team of educators and designers from IDEO’s Design for Learning Studio and PLUSSED at Riverdale Country School.

Learn more about the Teachers Guild here.

WATCH: Welcome to the Teachers Guild!

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the teachers guild creating new solutions for students and schools, the teachers guild, design thinking, creativity, education, learning, community engagement

Lindsey Turner

I’m passionate about building brands, products, and experiences that help organizations show up with meaning and momentum.

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Leader
Leaders

I help organizations cut through complexity by shaping how they show up, through brand strategy, identity, and storytelling.

Working at the intersection of brand and business, I bring an editorial eye and a bias toward making—turning ideas into tangible experiences that people can understand, trust, and believe in.

My work spans government, healthcare, financial services, media, and consumer goods, from launching Gen Z-focused ventures to building innovation labs and reimagining legacy brands. I relish moments of ambiguity and enjoy translating across teams, perspectives, and priorities to move ideas forward.

I started my career in editorial and digital design, shaping cross-platform experiences and identity systems in publishing and agency environments. That foundation still shapes how I work today: I’m detail-oriented, collaborative, and overreliant on the Oxford comma. I hold a BFA in Visual Communication from the School of the Art Institute of Chicago.

My tween twins teach me more about technology and gen-alpha than the last decade of trend reports.
Making things that matter
Consumer Products & Retail
Media & Entertainment
AI & Emerging Tech

Rachel Young

My work helps organizations see who their products aren't working for—and build the will and the tools to do something about it

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Leader
Leaders
For 25 years, I've asked the same question: Who does this design exclude—and what are we going to do about it?

My work spans human-centered strategy, inclusive design, and qualitative research, with clients ranging from Microsoft, Google, and Verizon to the National Science Foundation, and San Francisco Unified School District.

Before IDEO, I taught elementary school in East Palo Alto and spent a decade doing design work with social service organizations—where I learned firsthand what it costs people when systems are built without them in mind.

I am currently writing User Error, a nonfiction book about digital access and the design decisions behind it. I live in Oakland, California.

The greatest project to which I’ve ever contributed is raising my two daughters with my husband.
Uncovering unmet needs
Consumer Products & Retail
Learning & Work
Media & Entertainment
Play
Public Sector

Brian Pelsoh

I lead with craft, ensuring our work is creatively excellent: rooted in deep human insight and imagination, while also grounded in the realities of business and technology.

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Leader
Leaders

My expertise spans brand, communication, and product design across tech, education, the arts, and social impact.

I believe great work demands both high-level vision and obsessive attention to detail, and only happens through collaboration.

I bring an inclusive, hands-on approach and a deep understanding of business, which enables me to consistently deliver excellence while always asking why.

Before joining IDEO, I worked at the brand firms Pentagram and VSA Partners. I began my career as a designer, leading teams at the School of the Art Institute of Chicago and the Milwaukee Art Museum. I hold an MFA in graphic design from Maryland Institute College of Art and a BFA in communication design from the Milwaukee Institute of Art & Design, and have taught at some of the best design schools in the US.

I love a good crit.
An inclusive, hands-on approach
Health
Learning & Work
Media & Entertainment
Public Sector
AI & Emerging Tech

Tony Wong

I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth.

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Leader
Leaders

I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth. Specifically, I have helped Chinese companies design holistic brand solutions through the development of their products, communication, services, and innovation teams, and I have helped multinationals expand their presence and influence in China.

I advise global leaders on developing China-led innovation and capabilities.

In over 15 years in IDEO Shanghai, I have worked on projects that use design to elevate the quality of the experience of healthcare products and services, streamline processes that increase productivity, create spaces and programs that promote and enable inclusive communities, and build next generation mobility solutions that are planet-positive.

Before joining IDEO, I worked at Philips Electronics and the Electrolux Group in Italy, the Netherlands, and Singapore on a number of breakthrough commercial products. I am a member of the Young President Organization in Shanghai.

I have a thing for antique maps.
Developing China-led innovation and capabilities'
Consumer Products & Retail
Food
Learning & Work
Industrial & Manufacturing
Episode image

How to use AI as an editor, not a writer

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Ed White shares how he uses AI as an editor—not a writer—to sharpen storytelling, rehearse ideas, and preserve the productive friction that makes creative work better.

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Ed White has a rule he's tested on his own writing: hold yourself as the writer, and let AI be your editor. Ed is a Senior Design Director at IDEO's London studio, where he co-leads the firm's AI portfolio across Europe. Before IDEO, he spent 12 years as a writer and editor at the Financial Times, Wired, and Contagious. So when he talks about when to use AI for storytelling and when not to, it comes from two decades of crafting his storytelling skills.

In this episode, Mina Seetharaman talks with Ed about two specific tools he uses to keep AI in an editor's seat: a "roasting agent" prompted to critique his drafts without any sugarcoating, and a simulated audience he rehearses pitches on before the real thing. They also get into what Ed is hearing from design leaders at Anthropic, Lovable, Shopify, and Google Creative Lab about how creative work is changing, and why he thinks the friction of writing something yourself is worth protecting rather than automating away.

AI & Emerging Tech
Media & Entertainment
Technology
Episode image

Building a personal AI for the messiness of life: Sida Li

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Becca Carroll talks with Cue co-founder Sida Li about designing a personal AI for the messiness of everyday life—not just work. They explore how Sida stays anchored to human needs while navigating fast-changing technology, product tradeoffs, business-model experimentation, and the realities of building an AI company today.

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Most AI products today are built for work—a space with clear problems and established systems. One founder noticed a gap: personal life is messier, harder to systematize, and mostly left behind by the AI boom. So she built Cue, a personal AI that lives inside iMessage and group chats, to go where the other tools haven't.

In this episode, Becca Carroll, IDEO's Chief Strategy Officer, talks with Sida Li, co-founder and CEO of Shared Context Lab, about staying anchored to a human need while the technology around her keeps changing shape, why she treats her business model with the same rigor she'd bring to a product, and what it feels like to build a company at this particular, disorienting moment in AI.

The conversation also gets into how Sida makes design decisions: the language Cue uses to describe itself, the tradeoffs behind building inside iMessage instead of a new app, and a real story about a business idea that didn’t pan out.

This is the second in a two-part series profiling founders from IDEO's Startups-in-Residence program. The first conversation is with Johannes Seemann, founder of Sooner, on designing GenAI for the emotional side of money.

Health
AI & Emerging Tech
Technology
Learning & Work
Episode image

Designing GenAI for the emotional side of money: Johannes Seemann

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Designing financial tools around the feelings that shape money decisions.

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Most personal financial tools are built to run the numbers and optimize towards a budget. While that works for some, most people experience money as a lived relationship that does not neatly fit into a spreadsheet. Johannes Seemann and Becca Carroll discuss why money is emotional before it is mathematical, and what a human-centered approach to building a generative AI financial product looks like in practice.

Health
AI & Emerging Tech
Technology
Financial Services
Learning & Work
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The curious leader's edge in uncertainty: Scott Shigeoka

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How genuine curiosity helps leaders navigate uncertainty with greater confidence.

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Mina Seetharaman talks with Scott Shigeoka, author of Seek and Head of Curiosity Cultivation at the Eames Institute, about what distinguishes genuinely curious leadership from performative curiosity, how power dynamics shape curiosity, and why practicing curiosity can restore energy rather than drain it.

Learning & Work
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