Thoughtless Acts: Mobile Hat Rack
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Thoughtless Acts: Mobile Hat Rack

Thoughtless Acts: Mobile Hat Rack. The intuitive ways we adapt and react to things in our environments
words:
Samantha Miller
visuals:
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published:
June
2018

Human-centered design requires us to observe human behavior with beginner's eyes, so that we can spot the innate ways people interact with the world around them. We call these intuitive and unconscious reactions Thoughtless Acts, and IDEO designers collect photos of them to inspire their work.

We met a beer and sausage vendor in Germany who keeps an array of hats stored on his gearshift, a humorous-looking makeshift hat hook. When we asked him more about it he explained that he often sells his wares at football games, so it’s important that he wear the right football club’s hat. “One time, when I wore the wrong one by accident, they called me an ass and tipped the van over,” he said. “You always have to howl with the wolves.”

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Samantha Miller
IDEO Alum
Sam is a Design Researcher interested in visual storytelling to inspire design. You can find her enjoying sour pickles or taking photos of discarded chicken bones on the street.
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