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Our thinking or IDEO Edges or The emerging wave
Featured stories
Strategy only works if it sticks
Three tips for embedding it in your company’s DNA.
Article
The “used future” trap
Five techniques for avoiding outdated visions of tomorrow.
Article
Opportunities in the hidden costs of caregiving
Hard-won lessons from a designer supporting her father.
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Latest stories
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The emerging wave
IDEO's emerging tech R&D series, inviting industry figures and companies to explore the intersection of emerging technologies and human-centered design through talks, brainstorming, and hands-on making. Discover highlights from select sessions here.
Critical lenses on new technologies
Signals from the world
Emerging tech experiments
Good design for changing tech
Signals from the world
Emerging tech experiments
Good design for changing tech
Latest waves
Designing for women's health at ŌURA
Julie Russo Ryan, a Senior Product Designer at ŌURA, discusses the importance of designing for women's health
Image credit: ŌURA
AI variety show
If you’re reading this, you might be hallucinating. Come experience the AI Variety Show—a collection of mind-bending experiments, illusions, and imagined futures.
Interactive experience
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