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Design for agency, not agents.
We know that technology alone doesn't drive business growth and change; it’s about leveraging that technology to design products and ways of working that serve real human needs.
Working with our AI Lab means you’ll be able to create a robust, long-term emerging technology strategy, not a short-term tech add-on.
Working with our AI Lab means you’ll be able to create a robust, long-term emerging technology strategy, not a short-term tech add-on.
Latest
Envisioning futures with MIT Technology Review
At the emTech 2025 event we created an AI-powered storyteller to help attendees create a provocative collective future based on technologies they dreamed up.
Event
Your AI questions, answered
The Emerging Tech Lab responds to some of the biggest queries from our Creative Confidence podcast.
Article
AI, saliva, and the future of women's health
We hosted Serhii Zatsarynin, CEO and founder of Ovul AI, to talk about the role of AI and design in the future of healthcare.
Emerging Wave
Opportunity 1/2
Make human-centered
AI products
By pairing real understanding of people with leading-edge technology, we create experiences that feel meaningful, intuitive, and trustworthy.
Brand new
products
Visionary, revolutionary products designed for humans—and their agents.
Evolved existing products
Thoughtful integration of AI into existing products to deliver better experiences.
Unified experiences
Experiences that align interfaces, behaviors, and backstage intelligence.
Extended capabilities
Ways of working that allow AI to help people do more and reach more without linear effort
Product case studies
Opportunity 2/2
Lead a more adaptive,
resilient organization
We will work with your teams to understand how and where AI can empower them to spend more time creating impact, and less time being impacted.
Confidence
Leaders and teams feel equipped to adapt and navigate change through uncertainty
Focus
Clear prioritization of the AI opportunities that create real business value
Ways of working
New AI-enabled workflows, tools, and rhythms that reflect the future of work
Momentum
Beacon projects with tangible experiments that create AI movements in your organization
Organizational thought leadership
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Articles and experiments
Want to start designing for humans, not hype? We'd love to chat.
Whether you're curious about integrating AI into your existing organization, or developing completely new AI-powered experiences, we'd be more than excited to help you get started ASAP.
Meet some of our
emerging tech leaders.
Savannah Kunovsky
Managing Director, Emerging Technology
Savannah runs IDEO’s emerging technology business, working at the frontier of AI and new technologies to help organizations shape what to build, how it should behave, and why it matters.
Jenna Fizel
Managing Director, Emerging Technology
Jenna Fizel leads IDEO's Emerging Technology practice, blending computational geometry, interactive design, and fashion technology to make technical skills accessible and to innovate in design processes with AI, XR, and digital fabrication.
Becca Carroll
Chief Strategy Officer
Becca leads IDEO’s long-term strategy and emerging growth initiatives. Her career spans entrepreneurship, financial services, and technology, anchored in designing sustainable businesses that make systems and products work better for people.
Juho Parviainen
Executive Design Director
Juho Parviainen is an interaction designer who believes in democratising technology, and making it work for people, rather than the other way around. Over the past two decades, he's helped lead IDEO Europe, Product Design in North America, and worked across everything from retail to gaming, telecommunications, media, and health.
Sergio Fregoni
Executive Director
Sergio helps organizations design and scale digital, climate, and circular solutions that keep people's needs at the center. He guides organizations toward future fitness and empowers them to navigate the digital and technological landscape with confidence.
Danny DeRuntz
Executive Design Director
A 20+ year IDEO veteran, Danny has been prototyping and exploring the intersection of emerging technology with core human needs for as long as he can remember.
Kaii Tu
Design Director
Kaii is a product and environment designer who blends analytical thinking and design craft. At IDEO, he specializes in designing complex products and systems, including urban living, mobility, and learning across China, Asia, and globally. He leads foresight and futuring at IDEO Shanghai, helping organizations anticipate human shifts and design preferred futures.