About IDEO

IDEO is a global design company. We believe a better future is for all of us to design.





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psst... IDEO is pronounced EYE-dee-oh

Our Story

From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design. See some of the highlights from our decades of history.

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A Gathering of Friends

Our roots date back to 1978, when David Kelley established his design firm, David Kelley Design (DKD). In 1991, David Kelley, Bill Moggridge, and Mike Nuttall merged their companies and called it IDEO. “My dream for the future of IDEO is the same as it was back then: that everyone at IDEO finds their calling, that being here feels like working with friends, that we are all enjoying our lives, that we are engaged in what feels like important work we were personally put on Earth to do.” —David Kelley

Who we are

We are a community of designers, entrepreneurs, engineers, teachers, researchers, and more. Our shared values and beliefs influence the work that we do, and the impact we hope to achieve.

We Believe...

Everyone is creative.

IDEO builds learning platforms and tools to unlock creativity.

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Creative organizations are more agile.

IDEO helps organizations innovate by empowering the people who drive them.

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Complex problems are best solved collaboratively.

IDEO brings together networks to act on systemic challenges such as education, food, mobility, and aging.

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Innovation starts with people.

IDEO creates human-centered products, services, spaces, and organizations that empower communities, cities, and even countries.

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Technology moves fast, human needs change slowly.

IDEO connects emerging technology to everyday needs and aspirations in fields such as biodesign, life science, health, and data.

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Venturing is R&D.

IDEO helps large organizations move quickly and small companies scale by putting people’s needs at the center.

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How We Work

As early leaders of human-centered design, we keep people at the center of our work. It's a key tenet of design thinking, and even as our methods evolve in response to new, complex challenges, we’re always designing solutions for people first. We’re building to learn, and learning as we build, through inspiration, ideation, and implementation.

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, chair of IDEO

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Our Design Teams

We believe diversity—of backgrounds, opinions, experiences, and disciplines—is an essential ingredient in every design challenge we face. As a result, no two project teams at IDEO are alike. By blending our diverse band of designers—from anthropologists to food scientists to writers—we’re creating teams that can approach any challenge.

Explore our work

We work with organizations on complex challenges. See the big questions we’re tackling now or explore some of our recent work below.

  • B2B
  • Industrial Goods and Services
  • Brand
  • Media
  • Consumer Goods and Services
  • Medical Products and Services
  • Digital
  • Non-Profit
  • Education
  • Organization
  • Energy
  • Products
  • Environment
  • Retail and Hospitality
  • Experiences
  • Services
  • Financial Services
  • Technology
  • Food and Beverage
  • Toys and Games
  • Government
  • Transportation and Mobility
  • Health and Wellness
  • Venturing