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About IDEO

We are a global design company committed to creating positive impact.



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Explore our work

IDEO at a Glance

psst... IDEO is pronounced EYE-dee-oh

Our Story

From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design. See some of the highlights from our decades of history.

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Book cover of the Little Book of IDEO

Who we are

We are a community of designers, entrepreneurs, engineers, teachers, researchers, and more. Our shared values and beliefs influence the work that we do, and the impact we hope to achieve.

We believe...

  • Everyone is creative.

    IDEO builds learning platforms and tools to unlock creativity.

  • Creative organizations are more agile.

    IDEO helps organizations innovate by empowering the people who drive them.

  • Complex problems are best solved collaboratively.

    IDEO brings together networks to act on systemic challenges such as education, food, mobility, and aging.

  • Innovation starts with people.

    IDEO creates human-centered products, services, spaces, and organizations that empower communities, cities, and even countries.

  • Technology moves fast, human needs change slowly.

    IDEO connects emerging technology to everyday needs and aspirations in fields such as biodesign, life science, health, and data.

  • Venturing is R&D.

    IDEO helps large organizations move quickly and small companies scale by putting people’s needs at the center.

How We Work

As early leaders of human-centered design, we keep people at the center of our work. It's a key tenet of design thinking, and even as our methods evolve in response to new, complex challenges, we’re always designing solutions for people first. We’re building to learn, and learning as we build, through inspiration, ideation, and implementation.

Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.—Tim Brown, chair of IDEO

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