"When I started the firm that would eventually become IDEO, all I really wanted to do was work with my friends on cool projects. My dream for the future of IDEO is the same as it was back in 1978: that everyone at IDEO finds their calling; that being here feels like working with friends; that we are all enjoying our lives; that we are engaged in what feels like important work we were personally put on Earth to do.” —David Kelley
Based on that foundation, IDEO grew its wings.
We are a community of designers, entrepreneurs, engineers, teachers, researchers, and more. Our shared values and beliefs influence the work that we do, and the impact we hope to achieve.
IDEO builds learning platforms and tools to unlock creativity.
IDEO helps organizations innovate by empowering the people who drive them.
IDEO brings together networks to act on systemic challenges in education, food, mobility, and aging.
IDEO creates human-centered products, services, spaces, and organizations that empower communities, cities, and even countries.
IDEO connects emerging technology to everyday needs and aspirations in fields such as biodesign, life science, health, and data.
IDEO helps large organizations move quickly and small companies scale by putting people’s needs at the center.
IDEO is known as a pioneer of human-centered design—putting people at the center of our work. This approach has come to be known as design thinking. As our methods continue to evolve in response to new challenges, we’re launching innovation labs, creating pop-up incubators, live-prototyping new businesses, and designing in code. See how we’re building to learn, and learning as we build.