Thoughtless Acts: Driving in Style
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Thoughtless Acts: Driving in Style

words:
Lawrence Abrahamson
visuals:
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read time:
published:
April
2018

Human-centered design requires us to observe human behavior with beginner's eyes, so that we can spot the innate ways people interact with the world around them. We call these intuitive and unconscious reactions Thoughtless Acts, and IDEO designers collect photos of them to inspire their work.

Moving trucks aren’t always built for convenience. After all, they’re meant for hauling cargo, not a luxurious drive. But they are chock full of packing tape. When I hopped in the front of our mover’s truck to pick up some furniture at the storage unit, I smiled to see this ingenious workaround. A cup holder for your soda pop using a roll of packing tape, secured with—what else—packing tape.

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Lawrence Abrahamson
IDEO ALUM
Lawrence Abrahamson is a licensed architect and designer who has over 20 years of professional experience working on interdisciplinary teams in international contexts. A staunch advocate for the end user, Lawrence is passionate about exploring the boundaries of space, service and experience through a "design from day one, research to the very end" approach.
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