For more than 40 years, Sage has helped businesses of all sizes navigate complex business environments. While many of its larger customers have the means and the structure to support climate initiatives, many of its smaller customers do not.

Sage wanted to help its SMB customers get ahead of future climate regulations and meet consumer expectations. And building carbon-footprint evaluation and mitigation tools would also dovetail nicely with Sage’s own climate aspirations: cutting its own emissions in half by 2030. Together, Sage and IDEO investigated how the company could leverage the data in its platform to calculate its customers’ emissions, both direct and indirect, and how that information could spur action as they aim to hit net zero.

‍

To get started, the design team went deep with customers running all kinds of businesses—from a taxi company to a champagne bar to a falconry center. Business owners shared that their focus often has to be on the day-to-day, a series of small decisions that, when added together, lead to business success. For many, tackling a problem as complex as climate change felt overwhelming. IDEO and Sage synthesized those insights and began working across verticals and products, bringing together experts from marketing, technology, sustainability, and operations to build out new concepts. With the help of two carbon accountants, the team worked to figure out how existing data could inform customers about both their direct and indirect emissions, which can be harder to track. Given how tight SMBs’ margins are, they focused on how that knowledge could fuel emissions-cutting changes that also save money, giving businesses extra incentive to take action. Together, the team created a roadmap of customer outcomes and experience guidelines to help shape future products.

Sage has taken that work forward, launching Sage Earth, a platform that aims to help businesses measure, manage, and mitigate emissions—even across supply chains. With carbon accounting now built directly into all Sage Accounting and Sage for Accountants products in the UK, Sage has made climate action practical and accessible for millions of SMBs. By automating emissions measurement and reporting, Sage Earth removes barriers of cost and complexity, empowering business owners and their accountants to stay competitive in supply chains where up to 95 percent of emissions occur. 

From co-developing the UK Voluntary SME Carbon Reporting Standard to launching a Carbon Accounting API, which gives banks, fintechs, and other platforms access to Sage’s Carbon Engine, Sage is embedding sustainability into the systems people already trust—helping hundreds of thousands (and rapidly increasing) small businesses turn climate ambition into everyday action.

Small- and medium-sized businesses—companies with fewer than 500 employees—make up about 90% of the world’s businesses, according to U.N.-backed SME Climate Hub.

Two thirds of small businesses don’t know how they’re going to reach net zero, and lack the resources to do so, according to a recent survey by SME Climate Hub. Still, the majority reported they want to act on climate, recognizing it can help them become a more resilient business.

Large companies may be the biggest emitters of greenhouse gasses, but an estimated 80% of those emissions come from supply chains—often made up of smaller enterprises.

Scaling rapidly

in the three years since the launch of Sage Earth, which is now being used by hundreds of thousands of businesses

World's 1st

open-source hybrid emissions factors dataset, Carbon Commons, led by Sage, helps SMBs calculate carbon footprints using existing data

Menopause is much more than a biological transition—it is a profound shift that often arrives just when people experiencing it start to feel invisible. Because it has long been shrouded in darkness as an unmentionable female affliction, those going through menopause often feel unprepared and alone.

Recognizing that its customer demographic makes QVC uniquely positioned to surface conversations and provide support to those dealing with menopause, the video commerce retailer partnered with IDEO to figure out how it could not only meet customer needs, but also flip the conversation on midlife. To learn more, a team of female design researchers held in-depth interviews with folks experiencing it firsthand. The people they spoke to had limited information about what was going on with their bodies, and in some cases, it took years before they understood that symptoms they were experiencing were related to menopause. Respondents also reported that midlife brought a change in social status and the feeling of being boxed in by stereotypes.

QVC and IDEO worked together to design an integrated suite of offerings that could give customers a safe space to discover and share more about menopause. That included an on-air programming series called “Menopause Your Way,” where QVC could support those going through menopause in the privacy of their own homes, a digital landing page with useful solutions, and social media campaigns to help women share and learn more about each others’ experiences. Because people experience menopause and choose to manage it in many different ways, the team wanted to create an integrated ecosystem of content that women could access according to their unique journeys. The new offering helped QVC  reach its core audience with solutions and relevant products, and created a space where menopause is out in the open and part of an ongoing conversation. And in the process, QVC evolved to become a more customer-centric company, putting its audience and their needs at the heart of its offerings.

9/10 of British menopausal women say society and brands overlook them.

‍

1 in 2 women in the UK admitted they didn’t know what was happening to them during perimenopause.

‍

Nearly 40% of menopausal women are being prescribed antidepressants to help manage their symptoms, despite 4 out of 5 describing the treatment as “inappropriate.”

Season 2

a series focused on menopause is now in its second season

‍

Healthcare is a complex web of institutions, interaction, relationships, and services. In England, the National Health Service consists of thousands of separate organizations spread across the country. This fragmented structure means that rolling out digital tools and using them to their full potential can be difficult.

NHSX approached IDEO and Public Digital, IDEO’s sister company, for help designing user-centered resources that would empower Children and Young People’s Mental Health (CYPMH) practitioners to use digital tools more effectively, shifting service design from a reactive to a proactive process, and allowing each regional organization to create the best digital services for their children and young people.

The team took a human-centered approach, tapping into the perspectives, challenges and needs of NHS practitioners and leaders across the system over months of research. They then designed a set of accessible, straightforward online resources, courses, and templates that would enable a practitioner to start their own local service transformations. These included everything from practical advice on improving users’ experiences of CYPMH, to teaching methods for service design, to content focused on achieving digital transformation at scale.

The resources were easy to implement and replicate, allowing mental health practitioners across the country to seamlessly integrate physical and digital, create firebreaks in the system, and better bridge the gap between seeking care and receiving it. They were designed to evolve over time, and the work is replicable across the NHS, with the potential to touch millions of lives.

By empowering practitioners to utilize these digital tools to ease the burden of care, NHSX plans to create a positive ripple effect across the entire NHS, its partner organizations, and the country at large.

In a study undertaken in July 2020, the first summer of the COVID pandemic, the NHS found that clinically significant mental health conditions amongst children had risen by 50% compared to three years earlier.

More options, more access

digital resources are helping children and young people access more options for their mental health care

It’s not easy to shift the paradigm for an entire industry. But when a company comes along that promises to reinvent air travel, it opens up a blue sky of opportunities. That’s the flight path for Boom Supersonic, which is thinking big about how passengers arrive at their destination not only faster, but also with a greater sense of wellbeing.

To really comprehend the experience of flying in the unique contoured profile of this ultrafast jet, and to help Boom make key decisions about the design of the plane, the IDEO team believed that you had to go beyond algorithms and schematics—you needed to actually board it.

Using a “build-first” approach, the team quickly constructed a full-scale mockup of the fuselage from plywood and foam core. That became a prototyping platform to test multiple seating configurations, galley and lavatory size and placement, luggage storage solutions, and other concepts that would differentiate and add value to the passenger experience. For the first time, the Boom team was able to set foot in its own aircraft and truly understand the experience from the perspective of its clientele. The exercise allowed the Boom team to confidently make decisions by comparing multiple cabin configurations and options in full-scale.

Throughout the project, Boom and IDEO invited future travelers aboard to interact with the prototype and offer feedback. That input culminated in a more refined model, with augmented windows, moonroof, in-flight entertainment screens, and sound design—all further augmented by a Virtual Reality component to allow our future travelers to fully immerse in this new experience.

Together, Boom and IDEO brought a sneak peak to the Farnborough International Airshow, a biannual exhibition for the aerospace, aviation, and defense industries. The event was an opportunity to give the industry and potential customers a preview of Boom’s innovative new jet. In collaboration with the client, an exhibition architect, and a digital production agency, the team created an immersive environment designed to make the Overture experience feel tangible, eliciting the wonder of this revolutionary plane.

Boom’s presence at Farnborough not only underscored the Overture’s progress but provided an inspiring glimpse into the future of air travel. During the air show the company announced the production Overture design, a market-expanding alliance with Northrop Grumman, and agreements with tier one suppliers Collins Aerospace, Safran, and Eaton. Not long after, Boom received its largest order to date, this one from American Airlines. 

The prospect of getting to London in time for dinner just got a little closer.

Boom plans for Overture to get from New York to Frankfurt in just over four hours instead of the eight hours spent on a commercial jet today.

‍

The Overture supersonic jet has a cruising speed of Mach 1.7, about twice as fast as today’s commercial planes. Overture is built to fly on 100% sustainable aviation fuels (SAF).

20 Overture deposits

made by American Airlines, joining current customers United Airlines and Japan Airlines

In one sentence, who are you?

A queer, shapeshifting, creative cat mama with a big heart.

What do you do? How did you learn it?

I am currently an illustrator and a textile designer. When I was a kid, I used to draw little doodles on dinner napkins and give one to everyone at the table. I loved sharing my art with everyone.

When I was around six, my mom enrolled me in a summer program at The Baum School of Art in Pennsylvania. There, I learned all the technical aspects of drawing and painting. I went to Baum every summer for 10 years. Then I got an academic scholarship to Pratt Institute.

The next thing I knew, I was living in Brooklyn and working my ass off. During my senior year, I focused my thesis on textile design. I always liked the idea of bringing my designs off the page and applying them to T-shirts, pillows, hats, chairs, bedding, etc.

I graduated in 2015, and a few of my friends from college and I started Fem Foundry. One of the best things about art school is getting your work critiqued by your peers, and the Foundry lets us continue that. Plus, we do a lot of other fun things, like organizing drink and draws, having gallery shows, and tabling at art fairs.

Like many other twenty-somethings, I had to start paying rent after school. I worked a few odd jobs—did branding for local restaurants, taught painting classes, designed event posters, and helped out at an animation studio. There were many times when I had no idea what I was doing, but I’m a big believer in fake it 'til you make it.

About a year after graduation, I landed a job as a textile designer at Deborah Connolly Designs, a small company in Midtown Manhattan. I went into the interview clueless about the industry, and now, two years later, I can tell you everything you could possibly want to know about designing bath towels, beach towels, kitchen towels—really any kind of towel.

3 favorite possessions?

1. The first and only quilt I ever made
2. A white gold locket my mother gave me with our pictures in it
3. My black denim Fem Foundry jacket that I decked out with pins and patches and my eyeglass collection

What does a typical work session look like?

Right now, I’m designing beach towels for next summer. There’s usually some sort of inspiration or color story for the designs, and then it begins! I work primarily on a Wacom drawing tablet with either Photoshop, Illustrator, or Nedgraphics. Most designs go through a few revisions before I send them out for production.

When I’m illustrating at home, I like using traditional mediums like gouache paint and charcoal pencil. I also enjoy playing around on my iPad in Procreate. It’s exciting what technology is bringing to the table for creative people.

I’m a total podcast junkie while working. Some of my favorites are Reply All, Freakonomics Radio, On Being, Revisionist History, Lovett It or Leave It, Nancy, Death, Sex & Money. If I sit in silence, I tend to overthink things; listening to something keeps my momentum going, and it’s a great way to track how long I’ve been working on a project.

How do you get over creative block?

At work, I’ll just start a new design in order to keep the juices flowing, and then when I’m in my groove, the trickier designs come more easily. With painting and illustrating, I try to step away and come back to it later, or sometimes I flip a drawing backwards or upside-down so I can see it from a new perspective.

What was the last item on your to do list?

Buy cat food at the bodega.

How do you see the world in 2078?

Technology is going to change everything. Hopefully, by 2078, old, white, male Republicans won't be calling all the shots in politics, and there will be peace and happiness among all races and religions.

What’s your number one bucket list item?

Scuba diving in the Great Barrier Reef.

Who are you creative crushin’ on lately?

Oooh… Lauren Callaghan is amazing. She’s such a talented illustrator, I’m very into her use of patterns and bright colors. The designer Ramey Masri is mind blowing, he runs the Instagram @space.ram. Everything is rainbows— everything. I bought some silkscreen prints from Natalie Andrewson at MoCCA Fest a few weeks ago and hung them by my desk. It makes me happy to look at them. I also love Oliver Hibert. His graphic, funkadelic paintings are amazing. But honestly, I’m constantly creative crushin’ on all the talented members of Fem Foundry. I’m so thankful to have them as my friends; they are such an inspiration.

Check out their work on Instagram; or on Facebook.

Cassandra and I first met when we were young, poor, and living in Bed Stuy. As I floundered, she settled into what would become her long-term home. Her art connected her to the people around her, first as a student, then as a freelancer painting murals and business logos for neighbors, and, most recently, as a founder of a local women's art collective called Fem Foundry. Cassandra's work is unflinchingly bright, peculiar, and accessible, even when life and Brooklyn are not. I'll let her take it from here:

But to-do lists aren’t all bad. To-do lists let me capture things so I don’t stress out over having to hold it all in my brain. To-do lists let me see everything in one place. They’re a necessary evil.

So as much as I dislike to-do lists, I need to have one. There are a billion to-do list apps and methods out there, and I think I’ve tried 900 million of them. My favorite was David Allen’s paper-based Getting Things Done. But I constantly fell off the wagon. When I organized my tasks with GTD, I was damn organized—but every time the system fell apart, I not only lost sight of the big picture, I felt guilty, too.

So after a lot of ups and downs, I started doing my own simplified, imperfect thing. I’ve been using my system for a while now, and figured I might share it in case it’s useful to others. Yes, I know, another to-do list system! But you clicked on this story, so maybe you need one.

I call my system the “Burner List”

I’ll explain the name in a sec, but FYI, it has nothing to do with Burning Man. Basically it’s a simple-as-hell to-do list designed to force me to prioritize.

The Burner List is not perfect. It won’t keep track of every detail, or help you juggle a million projects. But that’s exactly the point. The Burner List is intentionally limited—and therefore focused. Here’s how to make one:

1. MAKE TWO TALL COLUMNS

You can fold the paper, draw a line down the middle, or just eyeball it. Precision is unimportant. What is important is the metaphor you’ve just created: Left = front burner. Right = back burner.

2. PUT YOUR MOST IMPORTANT PROJECT ON THE FRONT BURNER

You are allowed to have one and only one project on the front burner. Not two, not three — just one. In the top left-hand corner, write the name of your most important project and underline it. Then list the to-dos for your top project — any task you can do in the next few days to move it forward.

3. LEAVE SOME COUNTER SPACE

Leave the rest of the first column empty. The Burner List is not intended to make an efficient use of the damned paper surface area — it’s intended to make good use of your time and energy! The blank space gives you room to add more tasks for the top project, but, just as important, extra visual space makes it easier to focus on the important stuff.

4. PUT YOUR SECOND MOST IMPORTANT PROJECT ON THE BACK BURNER

In the top of the right-hand column, write the name of your second most important project and underline it, then write related to-dos underneath.

5. MAKE A KITCHEN SINK

Finally, about halfway down the right-hand column, list any miscellaneous tasks that you need to do but don’t fit with project 1 or project 2. It doesn’t matter if they’re part of project 3 or 4, they just get chucked into the kitchen sink with everything else. Yes, this goes counter to all organizational and productivity advice — but by constraining the space and attention you give to other stuff, you'll help yourself spend your time well.

Now get cooking

Imagine there was a chef standing to the left of your page. He’ll naturally focus most of his attention on the front burner. He’s aware of the back burner, and sometimes he stirs a pot or flips a pancake back there, but the front burner is where the action is.

The Burner List is intentionally limited. It won’t have room for everything. You’ll have to let go of things that aren’t as important.

The Burner List is also disposable. It gets stale fast as you cross off finished to-dos. I “burn” through my list every few days and then recreate it, over and over. This act of recreation is important, because I always discard some unfinished tasks that no longer matter, and I reconsider what belongs on the front burner right now. Sometimes it’ll be a work project, sometimes it’ll be a personal project—over time, I’ve realized that it’s okay and natural for the spotlight to shift. What’s important is there can only be one most important project a time.

To learn more about Jake's methods, subscribe to his newsletter here.

Man, I hate to-do lists. Checking off finished tasks feels good, but the glow of accomplishment masks an ugly truth: Most to-dos are just reactions to other people’s priorities, not mine. And no matter how many tasks I finish, I’m never done — more to-dos are always waiting to take their place. To-do lists just perpetuate the feeling of “unfinishedness” that dogs modern life.

1. Embrace Randomness

On my 20-minute walk to work, I'll use chance to determine my route. "Don't walk" sign? Cross the other way. See a dog? Walk on that side of the street. Does the time of day end with an odd number? Make a right. I won't walk the wrong way, of course, but I'll use random cues to make myself choose different paths so I'm forced to notice new things along the way.

I also use my commute to connect with strangers in small but meaningful ways. I make sure to give a warm, real "hello" to bus drivers—no earbuds, please! Compliment well-dressed people on their style choices. Flirt with outgoing dogs to get their owners to smile. Thank people cleaning the streets for keeping things tidy for the rest of us. Little things like this make a city feel more like a small town. —Annette Ferrara, IDEO Chicago

2. Ride with Strangers

I'm new to the San Francisco Bay Area and I'm finding the "casual carpool" here a total novelty. It's essentially organized hitchhiking. You arrive at the designated carpool stop and wait your turn as two to three people at a time hop into strangers’ cars. The incentive for drivers is being able to use the HOV lane, which requires a minimum of three passengers and can shave 30 minutes off your commute.

There are very strict, unwritten rules for casual carpool: You don't make conversation unless the driver initiates, you don't eat or wear too much perfume, and you absolutely don’t take phone calls. The default radio station is NPR. You offer the driver a dollar at the end of the ride for gas.

At first, I thought it was so weird that people don’t talk, but now I like the quiet ride. Every now and then, I'll jump into a car and we’ll have conversation for 20 minutes as we cross the Bay Bridge. I like this too; connecting with strangers on my way to work is a great way to start the day.

If there isn’t a casual carpooling option in your city, look into organizing one for yourself. —Maria Scileppi, IDEO San Francisco

3. Spin with Your Inner DJ

One era of music that’s splendid fun is early ’90s—rave, jungle, techno, happy hardcore, etc. Much of this music was written using software called a "tracker." With trackers, you can enter notes using a standard computer keyboard.

Fast forward to modern times, and I find that a new tracker has been developed—RENOISE—that works the same way as trackers of old, but with modern-day functionality. Well, I had to have a go on that.

I installed it on my work laptop and now spend my journey home lost in the sounds of chopped Amen breaks, 808 and 909 hits, and rude-boy vocals. There's a lot to learn in terms of production techniques, sound design, and arrangements.

I start a new track each trip; these are my "train tracks." I find a great deal of enjoyment in seeing where they end up after the hour-long ride, but then I'm happy to abandon them. There's always tomorrow. —Iain Smyth, IDEO London

4. Unplug and Observe

I walk 10 minutes to the ferry building, take a 15-minute ferry ride across the river, and then walk 25 minutes to the office. I used to fill all that time listening to podcasts, checking email, surfing Facebook, or otherwise trying to get a head start on my day—which meant I'd developed a bad habit of looking at my phone while walking.

One day, I decided to end the habit for safety's sake. With my phone now tucked away during my commute, that time is spent letting my mind wander, observing my surroundings, and pondering the day ahead. The result is that I feel more prepared for my day mentally and energetically. I’m less frazzled and magically seem to have more down time. —Anna Silverstein, IDEO New York

5. Work Your Muscles, Free Your Mind

I bike to work because it's an easy way to build in regular exercise without having to carve out special time. It's a 30-minute ride each way.

I often have lightbulb moments and am able to connect the dots around things happening at work or in my personal life. There's something about the intense focus of weaving through traffic while letting thoughts percolate in the background that works for me.

For example, earlier this year, a large education company in India reached out to IDEO to talk about collaborating. On our call, it didn’t seem like a great opportunity for partnership, but then on my evening commute home, the dots connected.

I called the company back the next day to propose a program that would bring together the strengths of both our organizations (IDEO U's curriculum expertise and the partner company’s established marketing and distribution channels) to provide a great executive education experience for the Indian market. —Danoosh Kapadia, IDEO San Francisco

6. Get in the Right Headspace

I walk eight minutes to the 2nd Avenue subway and then take a 16-minute ride to Canal Street. I've been meditating every day for a few years, and this year I decided to listen to guided meditations on my commute.

I typically choose from a selection of meditations by Sarah Blondin on the Insight Timer app. Most are about 10 minutes long. She has a wonderful voice, and I select based on my mood. Usually, I choose something to pick up, reaffirm, or inspire me. Sometimes she nearly brings me to tears, but usually she just helps me be more present.

Listening to guided meditations while commuting has made me more mindful of my surroundings, more compassionate toward my fellow commuters, and generally calmer. —Caitlin Fitzmaurice, IDEO.org, New York

Next time you find yourself staring into space on the way to work, try one of these techniques to reboot your commute.

‍

What were you doing at 8:30 this morning? If you’re like me, you were slogging through the least fun part of your day. The average employee spends nearly 53 minutes a day getting to and from work, but you don’t have to sit there feeling miserable. There are all sorts of creative ways to wring positivity out of your daily grind.

I asked IDEO designers and other creatives for their commuting best practices. Here are the top six:

With this in mind, we selected key interaction moments from our client's current product. Then we prototyped three distinct new directions—usability experiences we were excited to bring to their industry. These experiments, we hoped, would spark an early conversation that was less about “we need to do this” and more about “what if we do that?”

Kickoff day arrived and we shared the prototypes with the client.

Cue uncomfortable silence.

Then, finally, one of the executives exclaimed, “This is mind blowing! This could be the future of our product.” He was not applauding the user interface or visual style we used to illustrate our idea, but the essence of what the experience did for him. An excited conversation followed and he wanted to share his own design ideas.

It doesn't always go this way. Early prototyping entails plenty of risk, too. What if you've been blind to user needs? What if the client just doesn't see the magic?

Here are 4 steps you should consider when creating early prototypes:

1. Take advantage of your fresh perspective

Before diving into industry or product constraints, take a step back and imagine if there were no limits to what you could design. What would that look like?

2. Identify what excites you and the team

What personally inspires you to be on this project and how can that be translated into the experience? Don't over think it. Take one key interaction from the current experience and add something unexpected to it. This is an opportunity to test initial assumptions with a beginner’s mind and generate radically new ideas.

3. Translate your excitement into prototypes (with content your client understands)

Use your client's current product content as a starting point. Having something they can easily recognize and understand is a great way to bring them into a design conversation. Don't think about creating long flows at this early stage. Imagine your prototype as a teaser to a product that is about to come to life and focus on key interaction moments.

4. Highlight where your client sees design opportunities

Quick prototypes are a great way to tackle hopes and fears and learn, from a usability point of view, where your client sees design opportunities at a very early stage of the project—so you don't head off in the wrong direction.

And above all, remember: A sense of excitement and momentum shared by you and the client on the very first day gives your team an important confidence boost. It helps set expectations, and gets everyone inspired to push to a new level.

For a recent design project, we decided to try something new. We were tasked with rebuilding a product experience, but instead of starting with our usual process where we gather inspiration, we thought: What if we share a prototype we are really excited about with the client right away? Just jump in.

I help organizations cut through complexity by shaping how they show up, through brand strategy, identity, and storytelling.

Working at the intersection of brand and business, I bring an editorial eye and a bias toward making—turning ideas into tangible experiences that people can understand, trust, and believe in.

My work spans government, healthcare, financial services, media, and consumer goods, from launching Gen Z-focused ventures to building innovation labs and reimagining legacy brands. I relish moments of ambiguity and enjoy translating across teams, perspectives, and priorities to move ideas forward.

I started my career in editorial and digital design, shaping cross-platform experiences and identity systems in publishing and agency environments. That foundation still shapes how I work today: I’m detail-oriented, collaborative, and overreliant on the Oxford comma. I hold a BFA in Visual Communication from the School of the Art Institute of Chicago.

For 25 years, I've asked the same question: Who does this design exclude—and what are we going to do about it?

My work spans human-centered strategy, inclusive design, and qualitative research, with clients ranging from Microsoft, Google, and Verizon to the National Science Foundation, and San Francisco Unified School District.

Before IDEO, I taught elementary school in East Palo Alto and spent a decade doing design work with social service organizations—where I learned firsthand what it costs people when systems are built without them in mind.

I am currently writing User Error, a nonfiction book about digital access and the design decisions behind it. I live in Oakland, California.

‍

My expertise spans brand, communication, and product design across tech, education, the arts, and social impact.

I believe great work demands both high-level vision and obsessive attention to detail, and only happens through collaboration.

I bring an inclusive, hands-on approach and a deep understanding of business, which enables me to consistently deliver excellence while always asking why.

Before joining IDEO, I worked at the brand firms Pentagram and VSA Partners. I began my career as a designer, leading teams at the School of the Art Institute of Chicago and the Milwaukee Art Museum. I hold an MFA in graphic design from Maryland Institute College of Art and a BFA in communication design from the Milwaukee Institute of Art & Design, and have taught at some of the best design schools in the US.

I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth. Specifically, I have helped Chinese companies design holistic brand solutions through the development of their products, communication, services, and innovation teams, and I have helped multinationals expand their presence and influence in China.

I advise global leaders on developing China-led innovation and capabilities.

In over 15 years in IDEO Shanghai, I have worked on projects that use design to elevate the quality of the experience of healthcare products and services, streamline processes that increase productivity, create spaces and programs that promote and enable inclusive communities, and build next generation mobility solutions that are planet-positive.

Before joining IDEO, I worked at Philips Electronics and the Electrolux Group in Italy, the Netherlands, and Singapore on a number of breakthrough commercial products. I am a member of the Young President Organization in Shanghai.