Hello, I’m Shoshana Berger

Global Editorial Director, Organizational Impact

As part of IDEO's Design for Learning studio, I help partners grow their market by leading with a strong story. Some projects I've led include reimagining Judaism, death, and school lunch.

What you won’t learn from my bio:
I wrote a book about William Butler Yeats living in New York in the year 2029.

Joined IDEO:

My Work


Redesigning Death

Full Bio

Shoshana Berger spent her career as a journalist, editor, and entrepreneur before joining IDEO as editorial director in 2013. She launched IDEO’s blog, the Octopus; led the development of Blueprint, the company’s first large-scale conference; and has worked on projects ranging from reimagining modern Judaism to the end of life to school lunch.

In 2019, Shoshana joined IDEO’s design for learning studio where she focuses on market building. She is part of a leadership team focused on bringing human-centered design to systems change in education and the workforce.

She puts storytelling at the center of everything she does, nurturing our points of view on lifelong learning, the future of work, and how taking a design approach can be a powerful agent of change.

Shoshana has an MPhil from the University of Toronto and a BA in English from New York University. She is the author of two books: A Beginner's Guide to the End: Practical Advice for Living Life and Facing Death (Simon & Schuster, 2019), cowritten with Dr. BJ Miller, and ReadyMade: How to Make Almost Anything (Crown, 2006) and has written for the New York Times, WIRED, TIME, Fast Company, and many other publications. She lives in Berkeley with two teens and the spitting image of Don Draper.

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