Understanding people’s food behaviors

Vivian Barad

Partner, San Francisco

i Joined IDEO in

2007

What you won’t learn from my bio

I made my first prototype when I was six. It was a phone system to communicate with my best friend who lived across the street. In my free time, I garden and trail run.

my PRESS LINKS

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As an IDEO Partner and Executive Director, I work with the food & beverage and CPG industry to find growth opportunities that create climate-positive impact in the world. My work includes launching new offers, creating strategic visions, and building innovation capabilities. I leverage my industrial design training and creativity to find growth opportunities for clients like Suntory, Alicorp, San Francisco Unified School District, Northern Illinois Food Bank, and Plum Organics.

I am an expert in understanding people’s deeply-rooted food behaviors and food systems challenges like food insecurity and food waste.

I have spoken on these topics and more at TedX, SXSW, and Feeding America.

I am a graduate of California College of the Arts, with a BFA in Industrial Design. I received a BA in English from the University of Michigan, Ann Arbor, and worked as a New York-based print and online journalist. In my free time, I enjoy canning tomatoes and family hikes.

Some of my work

Words By Vivian Barad & Rebecca Chesney, Visuals By Jonathan Mueller

What the Sustainable Food Future We’re Working Toward Looks Like

Over the last decade, we have been working with people, companies, governments, and organizations across the food industry.

Words By Vivian Barad, Visuals By Vivian Barad

Eliminating Hunger Isn’t Just About Food, It’s About People

Food security means changing how we think about wages, quality, and access

Words By Vivian Barad Visuals By Marta Harding

5 Ways to Address Climate Change From Your Own Kitchen

Try design-thinking the contents of your fridge

Get in touch

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