Planes, supply chains, and automobiles

Growing a brand for modern Chinese parents

China’s BoAo Group expands from an auto industry manufacturer to a lifestyle brand for modern families.

How a $4000 vet bill sparked innovation at American Express

American Express and IDEO teamed up to design features that offer Card Members more payment control and flexibility.

The bold publishing strategy that turned a traditional newspaper Into a digital leader

How bucking the trend of round-the-clock digital publishing led to an enormous payoff for The Times and The Sunday Times

Designing a better onboarding experience for an AI symptom checker at clinics

Enabling doctors to spend less time on paperwork and more on patient care.

An improved airway intubation system that helps physicians save more lives

The GlideScope Core offers elevated visibility and a seamless workflow for intubation, allowing doctors to better conduct routine procedures and respond to health crises.

Transforming a community hospital from the inside out

Designing for caregivers to create world-class care for patients.

Helping a historic museum prepare for the future

Using design thinking to improve access, experience, and culture.

Transforming a historic music college into a collaborative learning platform

A new campus concept and student experience for Tokyo College of Music.