

Empowering school leaders to create change through design
How small actions can lead to big shifts in schools.
There’s a lot of excitement in the education sector about the need to equip students with skills like critical thinking, collaboration, and communication, to prepare them for a global, innovation-driven economy. But that’s easier said than done. Major changes are needed to move from a decades-old model towards creating new ways to educate students. Schools and their leaders, particularly in low-income contexts, often lack the necessary resources and support.

But given the right tools, school leaders can be the key to bringing this much-needed change to their schools. Knowing this, The William and Flora Hewlett Foundation partnered with IDEO and the Stanford d.school to create School Retool, a four-month-long professional development fellowship that trains principals to take a do-it-yourself approach to school change by conducting small, scrappy experiments called “hacks.”
The best part: They use the resources they already have available to address their schools’ needs now, without waiting for external funding or assistance. School Retool is available to principals at public schools where 60 percent or more of students qualify for free and reduced lunch, which is a common measure of poverty. The School Retool program provides research-based strategies for improving student outcomes, as well as training and one-on-one coaching on how to redesign school culture through easily achievable changes.

A Scaled Approach
School Retool addresses a common challenge in creating change across schools: Each school has its own people, culture, and needs, so programs need to be flexible. The fellowship helps school leaders define their aspirations, and provides them with inspiration through “Big Ideas” that have proven to be successful in different contexts in education. It then supports them to start small with hacks that help them learn how to implement these ideas in their own school. The program scales through regional cohorts of principals who learn from each other as they go through a process of setting goals, designing hacks, reflecting on the learning and progress, and making improvements to the next iteration.
Small Steps Toward Big Change
As School Retool has rolled out at schools across the country over the past two years, it’s becoming evident that small changes are adding up to major progress, and that the small hacks approach is helping leaders go from planning to doing. Take, for example, Marthaa Torres, the principal of a low-income San Francisco high school who started with a small experiment with one struggling student, trying to create a more personalized learning plan for him. “The hacking approach is a framework that will help me eventually get to the kind of school that I’m trying to create,” Torres said. To build on the learnings of her “hack,” she created and expanded a personalized coaching program for the student’s peer group of older Latino boys. Her goal is to roll out additional advisory support in the next school year. What started as a “hack” to give agency to a single student is beginning to affect the school-wide culture by incorporating student voice into decision making.

Creating a Movement
The School Retool fellowship launched in 2015 with a pilot for 16 principals from seven San Francisco Bay Area school districts, reaching more than 12,000 students. School Retool has since hosted cohorts for school leaders in Washington D.C., Detroit, Virginia, Idaho, and Colorado. By the end of 2016, 164 school leaders of over 114,000 students had participated in the fellowship program.
In addition to the in-depth work with school leaders, School Retool is creating a national dialogue around change in schools. Its first national effort drew more than 1,500 principals in the Shadow A Student Challenge, who spent a day walking in students’ shoes to build empathy and gain insight into their students’ school lives.
Learn more about how more school leaders are enacting change: bringing a sense of true belonging to a school’s culture; engaging students as active learners; hacking towards literacy; retooling for equity; and more.
WATCH: Marthaa Torres: Adopting a Hacking Mindset on Vimeo.


Modernizing the next-generation View-Master
Designing a new virtual reality case for an iconic toy.
Remember your first View-Master? The sound and feel of that iconic camera-snapping motion, the excitement of seeing those vivid images in the form of your own personal slideshow? Introduced in 1939, this stereoscopic toy brought beautiful landscapes and famous attractions to the eyes of kids around the world.
Flash-forward more than 75 years, and the View-Master has been reincarnated to spark that same sense of wonder for the digital age. The redesigned model, the result of a project collaboration between IDEO and Mattel, is a modern case that bridges technology with play. The new View-Master preserves the classic features of the original toy, such as the original lever and wheel, but offers a much more immersive, 360-degree virtual experience.
Here’s how it works: Download the View-Master app and slide a smartphone into the sleek new red-and-white headset. From there, the phone’s camera will scan the QR codes on the reels to view a wide variety of images, such as wildlife, outer space, and a dinosaur landscape. Two slightly different images are displayed side by side on the device's screen. As each of your eyes looks at just the image directly in front of it and tries to reconcile it with what the other eye is seeing, a 3D effect is created. By moving your head around with the viewer over your eyes and taking advantage of the sensors within your phone to sense direction and position, you can travel through each of the scenes, exploring each of the different settings.

After working alongside Mattel to understand the heritage of the View-Master brand, researching the potential for VR and play, and exploring a variety of materials for the new device, designers created several prototypes that they tested with their core market: kids. As a result, the final design accounted for things like whether it could pass a drop-test or fit into kids’ hands.
Beyond the joy of pure play, the technology that powers the new View-Master also opens up a new world of possibilities for learning. Imagine turning a page in a textbook and seeing dinosaurs come to life. Or a virtual tour of an art museum through a set of View-Masters.
"We view this as just the beginning," said Doug Wadleigh, a Mattel executive, in an interview with CNET. "Obviously, we're getting in this space pretty early. The goal is to create the View-Master brand for the next 75 years."



Orchestrating a genetic symphony
An interactive TED exhibit that turns genes into music to spark conversation about personalized medicine.
Genentech is a biotech company that tackles difficult-to-treat medical conditions across the globe by creating innovative treatments. As a sponsor of the TED2012 conference, Genentech approached IDEO to partner in creating a “social space” for the TED exhibit hall that would captivate participants in an interactive brand experience and garner excitement around the future of personalized medicine.
To make leading-edge science more accessible to the masses, the team landed on an exciting new provocation: What if we could turn genes into music? IDEO worked closely with Genentech to develop an immersive genetic experiment that could incorporate traits of the TED community, using the company’s brand new technology for overnight gene analysis. A TED participant would choose a colorful trait pin packaged with a cheek swab kit and corresponding barcode, allowing them to leave a genetic sample one day and return the next day to discover that four SNPs of DNA had been analyzed overnight and translated into a unique musical track.
The IDEO team developed the concept, prototyped it with scientists, musicians, and sound engineers, and designed every element of the physical and digital experience—from the swab kit and packaging, to the built space and listening stations, iPad app, and other digital touchpoints. At the heart of the experience was music, including an algorithm that could generate 6500 unique musical combinations to reflect the genetic diversity of the TED participants.
Genentech’s “Infinite Variations” exhibit at TED2012 created the world’s first genetic symphony, an innovative and colorful blend of science and music. With the exhibit, Genentech sparked novel, approachable conversations about the role of genetics in medicine.
Of the 1850 attendees, over 1100 joined the genetic experiment in music and walked away with a new understanding of personalized science—and of their own genetic makeup.





Healthy lunchbox foods that are good for the planet
A conversation with Megan Miller, cofounder of Bitty Foods.
What happens when you serve kids food made with cricket flour? And what do parents think? That’s what IDEO and Bitty Foods sought to learn during a collaboration to explore new kinds of lunchbox foods as a means to discover opportunities for alternative sources of protein.
We talked to Megan Miller, cofounder of Bitty, the Bay Area startup that makes delicious foods with cricket flour, about the collaboration.
Listen to the full audio story below, or go to Soundcloud.


Finding Beauty in Potholes
Chicago’s Jim Bachor puts the "street" in street art
I went back and stared: Inside what had been a pothole the size of a dinner plate, someone had constructed a beautiful mosaic of an iris.
The symbolism hit me hard: Here was an example of how someone could take a bad thing and turn it into something of transcendent beauty. Instead of complaining about my bad day, I should be looking for an opportunity to make something great. Or as the slogan goes, “When things fall apart, make art.” Once I’d spotted this one transformed pothole, I noticed more of them around Chicago, and resolved to track down the mysterious mosaic artist who was seeding the city’s broken streets with beauty. I’d like to tell you that my quest was long and heroic, but, in reality, all I did was type “Chicago pothole art” into Google.
The name it threw back at me was Jim Bachor. I emailed him, and soon we were chatting.
How did you get into mosaics?
I went to Europe in the late '90s, and saw Paris, London, and Rome. That trip changed my life: It gave me a passion for ancient history. I started traveling in Greece and Turkey, checking out ancient sites, and saw that the art that survives is the sculpture and the mosaics. The mosaics got me going, particularly in Pompeii. I saw that glass and marble do not fade. That thought has driven my work ever since. I took a course in Ravenna, near Venice, and learned how to make mosaics in the ancient, tedious, and expensive way. Back in Chicago, I started making them on the side as a hobby, while working as a designer at an ad agency. Then, in August 2011, I was laid off and I decided to pursue art full-time.
What led you to potholes as sites for art?
The street outside my house was beat up. There was this one pothole that refused to stay fixed. I thought it might be funny to solve this problem. So I did it one night. I was very paranoid: I felt like I was too old to get arrested. And it wouldn’t be a good example for my kiddies. So I didn’t even claim ownership of it, at first. But then, a buddy of mine started spreading the word. And from there, it went viral.

All photos courtesy of Jim Bachor.
Do you do it during daytime now?
Yes. I wear orange reflective gear. And have cones. I started off with my boys’ orange soccer cones. Now I have industrial, two-foot-tall cones. I look like a city worker who's spending way too much time on one pothole. I’m not trying to fool anyone: I’m just trying not to be hit.
What about passers-by?
I don’t really make eye contact with people and they mostly ignore me.

I look like a city worker who's spending way too much time on one pothole.
JIM BACHOR
What else have you done with the mosaic form?
I did a super realistic "Snack Chip" series. It’s kind of funny to see a snack chip rendered in an ancient medium. For the Cheetos one, I carbonized some Cheetos, and then mixed the black powder into the mortar. The artwork truly has essence of Cheeto in it.

See more of Jim Bachor’s mosaic art at bachor.com.
One afternoon, I got on my bike to leave our Chicago office after a really bad day. It was one of those times when it feels like everything you touch falls apart, and I was in a hurry to get home and lie down in the dark. I rode through the West Loop neighborhood and turned right to head north on Green Street. But then something passed by beneath my front wheel that caused me to stop and turn around.


Designer’s Playlist #1
A few things IDEO NY's Loren Flaherty can't stop thinking about
Name: Loren Flaherty
Location: New York
Role at IDEO: Senior Communication Designer, which means I work collaboratively with project teams, helping them visually tell the story of the project. Through compelling visual narratives, I move from complex business challenges to strategic solutions.
Joined IDEO: 2014
Instagram: @lorenipsum
Titillating Fact: I have an obsession with finding numbers and keep a blog called A Number Of to record them. I started the blog in 2009. I find most of the numbers myself, although friends that know about it give me numbers that they find. A couple rules: Numbers must be dominant on the piece that's found, and the piece has to be smaller than 8.5 by 11. I especially like finding pieces when I travel.

1. Tortus Copenhagen
As a result of doing pottery for a couple years, I try to keep my eye out for inspiring ceramicists. I recently found the work of Eric Landon and Karin Blach Nielsen of Tortus Copenhagen on Instagram. I love the depth and gradient of the glazes on the large curved forms.

2. Numero Group
I spend a lot of time listening to music while working. I found this label when I lived in Chicago. The label finds otherwise unreleased, dusty, forgotten-about tracks and re-releases them. If you like soul music, check out their Eccentric Soul Series. They have a couple sample playlists on Spotify.

3. Photofit: Self-Portraits
This is an older project but I just re-found it. Fourteen people were asked to create self-portraits using a police Photofit kit from the 1970s, without referring to a photograph or mirror.

In this series, we ask IDEO designers to share the stuff they're digging right now—tools, books, music, sites, people, places—so you, too, can drink from the fount of inspiration bubbling up here. This week's guest star: This week's guest star: Loren Flaherty.


Yes, We Too Have a Podcast
IDEO Europe’s first podcast, How Might We, digs into how technology is changing intimacy
In our first episode, Berlin-based digital design director Anne Pascual sat down with London's senior editor Ed White to talk about how technology is changing intimacy, and what that means for designers.
We set out to speak to some people designing at the edges of intimacy, to better understand both sides.
We spoke to Pia, the founder of a "paid dating" app called OhLaLa, to talk about mobile, expanding choices, and the ever more complicated boundaries of the modern mating game.
We chatted to the founder of OffTime, an app designed to help you get offline and focus on meaningful, real-world moments with your family and friends.
Technology needs to support us in our efforts to reconnect with others, to find intimacy instead of what most of the technology is doing, which is just exploiting our weaknesses.
OFFTIME, MICHAEL DETTBARN.

Lastly, we caught up with Internet activist Zara about how technology both empowers vulnerable people and minority groups. But while people can find comfort online, they’re also increasingly exposed to the dangers of sharing their data.
What will the next episode bring? The future of work, the circular economy, ageing? Let us know what you think: IDEOEurope@ideo.com.
We're always connected, but are we actually connecting? Billions of mobile phones and Tinder hookups later, many feel increasingly lonely, overloaded, and disenfranchised. IDEO Europe’s first podcast, How Might We, digs into how technology is changing intimacy.


The Teachers Guild: Creating New Solutions for Students and Schools
The Teachers Guild is a professional community that activates teachers’ creativity to solve the biggest challenges in education today. While learning and doing design thinking, teachers build their creative muscles and connect to diverse partner organizations that are committed to bringing their solutions to life.
The Teachers Guild is a professional community that activates teachers’ creativity to solve the biggest challenges in education today. While learning and doing design thinking, teachers build their creative muscles and connect to diverse partner organizations that are committed to bringing their solutions to life. It’s an initiative run by a team of educators and designers from IDEO’s Design for Learning Studio and PLUSSED at Riverdale Country School.
Learn more about the Teachers Guild here.
WATCH: Welcome to the Teachers Guild!


Lindsey Turner
I’m passionate about building brands, products, and experiences that help organizations show up with meaning and momentum.
I help organizations cut through complexity by shaping how they show up, through brand strategy, identity, and storytelling.
Working at the intersection of brand and business, I bring an editorial eye and a bias toward making—turning ideas into tangible experiences that people can understand, trust, and believe in.
My work spans government, healthcare, financial services, media, and consumer goods, from launching Gen Z-focused ventures to building innovation labs and reimagining legacy brands. I relish moments of ambiguity and enjoy translating across teams, perspectives, and priorities to move ideas forward.
I started my career in editorial and digital design, shaping cross-platform experiences and identity systems in publishing and agency environments. That foundation still shapes how I work today: I’m detail-oriented, collaborative, and overreliant on the Oxford comma. I hold a BFA in Visual Communication from the School of the Art Institute of Chicago.


Rachel Young
My work helps organizations see who their products aren't working for—and build the will and the tools to do something about it
For 25 years, I've asked the same question: Who does this design exclude—and what are we going to do about it?
My work spans human-centered strategy, inclusive design, and qualitative research, with clients ranging from Microsoft, Google, and Verizon to the National Science Foundation, and San Francisco Unified School District.
Before IDEO, I taught elementary school in East Palo Alto and spent a decade doing design work with social service organizations—where I learned firsthand what it costs people when systems are built without them in mind.
I am currently writing User Error, a nonfiction book about digital access and the design decisions behind it. I live in Oakland, California.


Brian Pelsoh
I lead with craft, ensuring our work is creatively excellent: rooted in deep human insight and imagination, while also grounded in the realities of business and technology.
My expertise spans brand, communication, and product design across tech, education, the arts, and social impact.
I believe great work demands both high-level vision and obsessive attention to detail, and only happens through collaboration.
I bring an inclusive, hands-on approach and a deep understanding of business, which enables me to consistently deliver excellence while always asking why.
Before joining IDEO, I worked at the brand firms Pentagram and VSA Partners. I began my career as a designer, leading teams at the School of the Art Institute of Chicago and the Milwaukee Art Museum. I hold an MFA in graphic design from Maryland Institute College of Art and a BFA in communication design from the Milwaukee Institute of Art & Design, and have taught at some of the best design schools in the US.


Tony Wong
I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth.
I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth. Specifically, I have helped Chinese companies design holistic brand solutions through the development of their products, communication, services, and innovation teams, and I have helped multinationals expand their presence and influence in China.
I advise global leaders on developing China-led innovation and capabilities.
In over 15 years in IDEO Shanghai, I have worked on projects that use design to elevate the quality of the experience of healthcare products and services, streamline processes that increase productivity, create spaces and programs that promote and enable inclusive communities, and build next generation mobility solutions that are planet-positive.
Before joining IDEO, I worked at Philips Electronics and the Electrolux Group in Italy, the Netherlands, and Singapore on a number of breakthrough commercial products. I am a member of the Young President Organization in Shanghai.
How to use AI as an editor, not a writer
Ed White shares how he uses AI as an editor—not a writer—to sharpen storytelling, rehearse ideas, and preserve the productive friction that makes creative work better.
Ed White has a rule he's tested on his own writing: hold yourself as the writer, and let AI be your editor. Ed is a Senior Design Director at IDEO's London studio, where he co-leads the firm's AI portfolio across Europe. Before IDEO, he spent 12 years as a writer and editor at the Financial Times, Wired, and Contagious. So when he talks about when to use AI for storytelling and when not to, it comes from two decades of crafting his storytelling skills.
In this episode, Mina Seetharaman talks with Ed about two specific tools he uses to keep AI in an editor's seat: a "roasting agent" prompted to critique his drafts without any sugarcoating, and a simulated audience he rehearses pitches on before the real thing. They also get into what Ed is hearing from design leaders at Anthropic, Lovable, Shopify, and Google Creative Lab about how creative work is changing, and why he thinks the friction of writing something yourself is worth protecting rather than automating away.
Building a personal AI for the messiness of life: Sida Li
Becca Carroll talks with Cue co-founder Sida Li about designing a personal AI for the messiness of everyday life—not just work. They explore how Sida stays anchored to human needs while navigating fast-changing technology, product tradeoffs, business-model experimentation, and the realities of building an AI company today.
Most AI products today are built for work—a space with clear problems and established systems. One founder noticed a gap: personal life is messier, harder to systematize, and mostly left behind by the AI boom. So she built Cue, a personal AI that lives inside iMessage and group chats, to go where the other tools haven't.
In this episode, Becca Carroll, IDEO's Chief Strategy Officer, talks with Sida Li, co-founder and CEO of Shared Context Lab, about staying anchored to a human need while the technology around her keeps changing shape, why she treats her business model with the same rigor she'd bring to a product, and what it feels like to build a company at this particular, disorienting moment in AI.
The conversation also gets into how Sida makes design decisions: the language Cue uses to describe itself, the tradeoffs behind building inside iMessage instead of a new app, and a real story about a business idea that didn’t pan out.
This is the second in a two-part series profiling founders from IDEO's Startups-in-Residence program. The first conversation is with Johannes Seemann, founder of Sooner, on designing GenAI for the emotional side of money.
Designing GenAI for the emotional side of money: Johannes Seemann
Designing financial tools around the feelings that shape money decisions.
Most personal financial tools are built to run the numbers and optimize towards a budget. While that works for some, most people experience money as a lived relationship that does not neatly fit into a spreadsheet. Johannes Seemann and Becca Carroll discuss why money is emotional before it is mathematical, and what a human-centered approach to building a generative AI financial product looks like in practice.
The curious leader's edge in uncertainty: Scott Shigeoka
How genuine curiosity helps leaders navigate uncertainty with greater confidence.
Mina Seetharaman talks with Scott Shigeoka, author of Seek and Head of Curiosity Cultivation at the Eames Institute, about what distinguishes genuinely curious leadership from performative curiosity, how power dynamics shape curiosity, and why practicing curiosity can restore energy rather than drain it.
Looks like you might be in search of something very specific?
Or reset the filters above and try another angle.
Here’s some random inspiration

Podcasts about creative leadership

Articles about the power of prototyping
