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Planes, supply chains, and automobiles
From supersonic jets to packaging and supply chains to innovation engines for America's most famous car company, we've worked in just about every category, all over the world.
“Human-centric design works. We conceived the F-150 Lightning as a cross-functional team. It helped us create the best solutions. We may not have found the Mega Power Frunk and bi-directional power without it, and we probably wouldn't have had the tenacity required to deliver it.”
Darren Palmer
Vice President of Global EV Programs, Ford Motor Company
Vice President of Global EV Programs, Ford Motor Company
Featured work
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Mattress designs that led to a cultural transformation
How the world’s largest mattress manufacturers transitioned from operations-centered to customer-centered.
Tempur-Pedic, Sealy
Strategic Futures
Breakthrough Products
Consumer Products & Retail
Designing the future of urban farming
Helping a Berlin startup strengthen its offer of vertical farming products and services.
INFARM
Strategic Futures
Breakthrough Products
Climate
Food
Bringing beloved children's characters to a new platform
Sesame Street iPhone apps for Sesame Workshop.
Sesame Workshop
Strategic Futures
Play
Media & Entertainment
Nurturing a creative culture
How writing a book about our shared values helped articulate what it means to be successful at IDEO.
IDEO
Creative Capabilities
Breakthrough Products
Learning & Work
The future guest experience
Designing new guest and employee journeys that deliver on the promise of an iconic brand.
kate spade new york
Strategic Futures
Breakthrough Products
Consumer Products & Retail
Two kinds of athletes, one strong brand
Designing a brand that served both elite athletes and everyday fitness enthusiasts.
Athletes' Performance
Strategic Futures
Breakthrough Products
Media & Entertainment
Making sure a bank stays great as it grows
Designing digital tools and brand concepts for Umpqua Bank.
UMPQUA
Creative Capabilities
Breakthrough Products
Financial Services
Jade-infused jeans for sweltering summers
Repositioning Lee's brand through the launch of a breakthrough denim product.
Lee Jeans
Strategic Futures
Breakthrough Products
Consumer Products & Retail
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