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Planes, supply chains, and automobiles
From supersonic jets to packaging and supply chains to innovation engines for America's most famous car company, we've worked in just about every category, all over the world.
“Human-centric design works. We conceived the F-150 Lightning as a cross-functional team. It helped us create the best solutions. We may not have found the Mega Power Frunk and bi-directional power without it, and we probably wouldn't have had the tenacity required to deliver it.”
Darren Palmer
Vice President of Global EV Programs, Ford Motor Company
Vice President of Global EV Programs, Ford Motor Company
Featured work
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Designing the connected future of diabetes management
Expanding IDEO's partnership with Ascensia to develop an engaging, internet-enabled blood glucose monitoring system.
Ascensia Diabetes Care
Creative Capabilities
Breakthrough Products
Health
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Designing the city skies of tomorrow
Designing the city skies of tomorrow.
JAXA
Strategic Futures
Breakthrough Products
Mobility
Technology


Preparing an industrial leader for the digital future
Changing the culture, mindset, and way of working at a global manufacturing firm.
Georg Fischer
Creative Capabilities
Breakthrough Products
Industrial & Manufacturing


Reimagining everyday travel for America and beyond
Designing a new hotel experience that feels just right, every time.
Intercontinental Hotels Group
Strategic Futures
Hospitality


Sparking a conversation around policing in NYC
Helping the New York Civil Liberties Union activate a city-wide, nontraditional campaign centered on listening.
New York Civil Liberties Union
Creative Capabilities
Public Sector


Driving growth at Europe’s largest online fashion retailer
How Zalando redesigned the way it works and saw profits soar.
Zalando
Creative Capabilities
Consumer Products & Retail


Elevating the craft of Chinese cuisine
Helping a packaged foods company in China define its purpose and take its place on the international stage.
Shinho
Strategic Futures
Food


Defining values to set the stage for future growth
In helping a startup codify its values, IDEO prepared its team to scale—fast.
Narvar
Creative Capabilities
Breakthrough Products
Technology
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