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Planes, supply chains, and automobiles
From supersonic jets to packaging and supply chains to innovation engines for America's most famous car company, we've worked in just about every category, all over the world.
“Human-centric design works. We conceived the F-150 Lightning as a cross-functional team. It helped us create the best solutions. We may not have found the Mega Power Frunk and bi-directional power without it, and we probably wouldn't have had the tenacity required to deliver it.”
Darren Palmer
Vice President of Global EV Programs, Ford Motor Company
Vice President of Global EV Programs, Ford Motor Company
Featured work
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Transformation Through Creative Leadership
Tsinghua University launches China’s first leadership course focused on design thinking.
Tsinghua
Creative Capabilities
Learning & Work


Human-Centered Hospitality via a Tech-Forward App
Huazhu Hotels Group translates its renowned hospitality brand into a seamless digital ecosystem for guests.
Huazhu Hotels Group
Breakthrough Products
Hospitality


Introducing China’s First Sink Dishwasher
Fotile, the country’s top kitchen brand, unlocks a new category
Fotile
Breakthrough Products
Industrial & Manufacturing


Growing a Brand for Modern Chinese Parents
China’s BoAo Group expands from an auto industry manufacturer to a lifestyle brand for modern families
BoAo Group
Breakthrough Products
Creative Capabilities
Consumer Products & Retail


How a $4000 Vet Bill Sparked Innovation at American Express
American Express and IDEO teamed up to design features that offer Card Members more payment control and flexibility.
AMERICAN EXPRESS
Strategic Futures
Breakthrough Products
Financial Services


The Bold Publishing Strategy That Turned a Traditional Newspaper Into a Digital Leader
How bucking the trend of round-the-clock digital publishing led to an enormous payoff for The Times and The Sunday Times
NEWS UK
Breakthrough Products
Creative Capabilities
Media & Entertainment
Technology
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