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Latest work

Giving ed tech entrepreneurs a window into the classroom

Designing tools that students like and teachers need.

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The Bill & Melinda Gates Foundation partnered with IDEO to explore how to harness the potential of technology to support teachers in delivering high-quality education at scale.

By talking to the people on the front lines—teachers, students, entrepreneurs, and technologists—IDEO discovered a dual challenge: Teachers need a broader array of quality tools to use in the classroom, and the ed tech entrepreneurs need a window into the classroom to create the most effective technology products.

A side-by-side comparison feature enables product developers to mine teacher and student feedback for over 500 hundred existing products and tools.

With this insight in hand, IDEO worked with the Gates Foundation to design, build, and launch Teachers Know Best, a digital platform aimed at connecting those creating new tools and technologies with the people who ultimately use them. Powered by the results of a large-scale survey of 3,000 educators and 1,200 students, the interactive resource acts as the bridge to connect entrepreneurs to classrooms. The site provides invaluable insight to help startups focus, refine, and scale their work, and provides essential information on how schools find and select products to use in the classroom, as well as a forum for teachers and students to rate and respond to more than 500 existing resources.

The resulting platform is a boon for tech entrepreneurs, educators, and students alike—giving entrepreneurs a clearer understanding of what's needed, and giving teachers and students a voice. Teachers Know Best launched in May, 2015 for entrepreneurs and educators at the New School Ventures Fund Summit.

Data visualizations allow entrepreneurs to filter teacher needs by subject, grade, learning environment, and more.
The Bill & Melinda Gates Foundation
The Bill & Melinda Gates Foundation
Giving ed tech entrepreneurs a window into the classroom, The Bill & Melinda Gates Foundation, public sector innovation, government services, civic innovation, education innovation, student experience, future of education, innovation, entrepreneurship, education, learning, government

From libraries to learning labs

Librarians use design thinking to create new services for patrons.

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Learning & Work

What’s the future of libraries? As information goes digital and reading rooms become a thing of the past, what’s the best use and function of libraries going forward?

Chicago Public Library and Denmark’s Aarhus Public Libraries, together with IDEO, wanted to find out. With a grant from the Bill & Melinda Gates Foundation, they created the Design Thinking Toolkit for Libraries: reading and workshop materials that can be used by any front-line library staffer to adapt to library users’ changing needs.

Using the Toolkit, library staffers engaged with patrons to test out brave new ideas that change our perception of the typical library: an anything-but-quiet teen expression lab with music- and art-making tools, a “tech spa” for users looking for how-to information, and a series of narrative storytelling workshops for kids that use play as a springboard for learning. In Chicago, these experiments spurred the implementation of a new play space in the children’s library section of the Albany Park branch, and the creation of new roles for librarians that focus specifically on teens’ needs.

You can download the toolkit, and find more resources, at designthinkingforlibraries.com.

The Bill & Melinda Gates Foundation
The Bill & Melinda Gates Foundation
From libraries to learning labs, The Bill & Melinda Gates Foundation, public sector innovation, government services, civic innovation, education innovation, learning experience, future of work, human centered design, design thinking, customer centricity, student experience, future of education, innovation, education, learning, government, how do we innovate, creating a new service

Firing up a new pro soccer experience

Defining the Chicago Fire brand in order to win over new fans.

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Media & Entertainment

Major League Soccer champions the Chicago Fire wanted to convince new fans to come to its stadium, but knew that competition for fans’ attention—and wallets—in Chicago was fierce. The Fire partnered with IDEO to create memorable marketing campaigns and fan experiences to get more Chicagoans fired up and filling its seats.

Inspired by Section 8 fans and fervent Club supporters, IDEO homed in on six defining brand personality traits: human, gritty, irreverent, indie, Chicago pride, and globally curious, then used them to design game-day experiences to match. In addition, knowing the Fire’s marketing pockets weren’t as deep as its competitors, IDEO zagged and took a different approach to messaging: Eye-catching billboards featured headlines lifted directly from Section 8 fan chants, edgy posters showed soccer players as superheroes, and anything-but-traditional scarves and t-shirts sported bold wording and graphics of players’ faces.

Chicago Fire Soccer Club
Chicago Fire Soccer Club
Firing up a new pro soccer experience, Chicago Fire Soccer Club, media innovation, entertainment, digital media, brand strategy, brand design, brand identity, brand experience, how to build a brand, innovation, strategy

Faster, more accurate spinal surgery

High-powered instruments for spinal surgeries ease doctors' burden.

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Health

While reconstructive spinal surgeries can be life-changing, even minimally invasive spinal procedures can require hours under anesthesia for patients, and be physically demanding for surgeons and staff. Over time, the repetitive physical strain can limit the ability of highly skilled orthopedic surgeons to perform these surgeries.

Spinal-surgery company Medtronic partnered with IDEO to design, engineer, and build POWEREASE, a next-generation surgical instrument system that revolutionizes the techniques used to perform spinal surgeries. The result is a system of powered medical tools created specifically to meet the needs of surgeons during reconstructive procedures.

By integrating cutting-edge industrial design, human-centered research findings, and boundary-pushing engineering work, the team was able to solve some highly technical challenges, like efficiently breaking off set screws while imparting minimal torque on the surgical construct in the patient, and seamlessly integrating nerve monitoring and image navigation capabilities into the instruments.

Medtronic’s initial tests show that when compared to manual instruments, the new powered instrument system significantly reduces the time and improves the accuracy of reconstructive spinal surgery procedures.

Medtronic
Medtronic
Faster, more accurate spinal surgery, Medtronic, healthcare, health innovation, patient experience, innovation, research

13 Ways to Make Your Workspace More Creative

How to supercharge your space for creativity

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Articles

The short answer is not really. Though we agree that every office must be tailored to the specific needs of the people who work there and the kind of work being performed, we polled IDEO designers and found some universally winning environment designs that deliver a jolt of creativity. Here are 13 tips for how to supercharge your space:

1. Install a communal table or other gathering space

At General Assembly, there’s one giant table that can seat 30-plus right in the middle of the main space. Students, instructors, and staff gather round it to share ideas in an unstructured, organic way. Each campus around the world has their table made by community artisans with locally sourced materials, which helps remind people of the importance of place. —Danoosh Kapadia

At Disney Animation Studios, John Lasseter had the conference rooms in the center of the building torn down to make room for a coffee shop. The space served as a large space for folks to come together and collaborate. —Kat Chanover

2. Make things moveable

When people become glued to a particular place, their perspective stays glued, too. Put things on wheels, or having rotating desks allows people to meet new coworkers and invites collaboration. And don’t sit next to someone who does the same thing as you—if you’re an engineer, sit next to a designer. Physical silos are real. —Xin Xin

One of my favorite things about the d.school at Stanford is that the walls in most of the building can be moved and reconfigured. An open space can become a private project space in a matter of minutes (and vice-versa). —Katie Clark

3. Display your values

Placed all around the IDEO Tokyo office are key phrases projected in neon lights. Next to our Maker Space it’s "Talk Less, Do More"; in our lounge it’s "Make Others Successful"; next to the door before you exit it’s "Take Responsibility". Although these are just 3 of the 7 key IDEO values, the signs serve as a daily reminder of what we all believe in. —Mike Peng

4. Hide the clocks

OK, maybe not all the clocks. But consider introducing spaces where people can get a break from the cruel Master Time. Sometimes creativity needs constraints to flourish; sometimes it needs the freedom to take as long as it damn well pleases. —Lode Starstrom

5. Situate joy

In our project space, there is a drawer that only contains British chocolate of the most velvety quality. The team knows it's there. When that drawer opens... well, it's very exciting for everyone. Sometimes they even exclaim, "Milky Time!" Design your space to trigger moments of joy, or surprise, or ritual. —Alex Gallafent

6. Put creative tools in the way

When there are creative tools in the main space, more stuff gets made. Don’t silo the maker space. Out of sight, out of mind. In sight, in practice. —Clark Scheffy

7. Build a home-y kitchen

The kitchen should not feel corporate. It’s the nest where new ideas hatch! Pay attention to details: use real utensils and glasses, not plastic, have employees help wash dishes. And nothing signals a communal, homey feeling more than leaving the butter dish out! —Becky Bermont

8. Activate empathy

At Airbnb, the conference rooms are designed to be replicas of favorite rentals around the world. There’s a picture of the actual space at the entrance. That helps immerse you in the Airbnb customer experience, a great reminder that you’re there to make that experience better. —Kristin Kelly

9. Use nature to support well-being

At my former workplace, CookFox Architects, the firm incorporated the principles of biophilia into their office design. All 80 employees had a direct view to the outdoors, and natural light poured in from three sides of the office. Potted plants were placed in every possible place throughout the office, and there was a rooftop garden where they kept bees and plants that attracted butterflies and birds. Carpet, bathroom tiles, and paint were done in ocean-inspired colors, and decorative lighting structures mimicked patterns found in nature. Biophilic design is said to unburden our cognitive system, supporting it in collecting and recognizing information in the quickest and most efficient way, as well as generally supporting wellbeing. —Alisa Ahmadian

10. Cultivate permission

Allow employees to put stuff on the walls. It goes without saying: it's better to have things on the wall that you've created, versus expensive art you've paid someone else for. —Zach Hobbs

11. Provide spaces for projects

Clear space where workers can leave projects-in-progress without worrying about the mess. I wish every home and every workspace had this. In school maker labs (such as the Innovation Lab at Nueva School), I'm always pleased to notice big shelves for students' work-in-progress projects. —Sally Madsen

12. Introduce some play

Make C-level guys take themselves less seriously and more open to brainstorming by taking them slightly out of their comfort zone. I heard that in Jump Associates' meeting rooms, they have pilates balls instead of chairs. On the same theme, my father, who is an urban designer in Istanbul, installed swings in his studio to create an informal and playful space. He works with mayors on a daily basis, and you’ll see very traditional politicians swinging alongside young urban designers. —Nazlican Goksu

13. Think about a landscape of creative spaces

Create different spaces to match the task at hand. Three things are required to make this successful: abundant power sockets, quality wi-fi coverage, and agreements among employees of how to "use" the space. That way, no individual will attempt to claim a space long-term, and will instead facilitate everyone being in the exact right space at the exact right moment. —Lawrence Abrahamson

Many businesses are getting wise and ditching the one-size-fits-all flannel suit approach to the workplace. But do they have any clue what to replace it with? For a while, everyone wanted to make their office look like a children's playground. Today, the trend is to try to look like a coworking space or a coffee shop. But are those ideas future-proof? And do they actually create the conditions that creativity needs to thrive?

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13 ways to make your workspace more creative, creativity, children, design for kids, workplace design, employee experience, future of work, future of business

Thoughtless Acts: The Morning Paper

Making the airport feel like home

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I took this picture in the San Francisco airport. Airport lounges are shared places where you're invited to make yourself at home temporarily. I love watching how individuals and groups position themselves to take personal ownership of space and make it work for them by creating boundaries and surfaces with whatever is on hand. This heads-up newspaper display system was a clever repurposing of roll-aboard luggage that I hadn't seen before. In one elegant move, this traveler has provided himself with an information screen (the bottom half of a page anyway), hands-free support to read in comfort while eating his cereal, and a clear delineation of personal space and visual privacy.

Thoughtless acts reveal just how natural it is for everyone to design, modify, and rearrange the world to make it work better for them. We draw on that capacity everyday in our quest to create useful products and services for others.

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thoughtless acts the morning paper, thoughtless acts, the morning paper

6 Ways to Kick Off Creative Meetings

Try these meeting warmups to spark creative ideas

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1. Sketch Your Neighbor

Most people default to verbal/analytical mode, so getting people to use their hands and get involved with pen and paper can prove to be a very refreshing gear shift. As the name suggests, Sketch Your Neighbor requires everyone to draw the person next to them. Set a timer for a minute or two and let loose. For the majority of people who claim that they can't draw, this exercise involves a certain amount of vulnerability—and that's the point. If everyone is used to failing in front of each other, the group dynamic is going to be more open, generous, and positive.

2. The Name Game

When you're dealing with strangers, learning everyone's name can be a significant challenge. The improv legends at Second City use a game to get past this. Everyone stands in a circle and takes turns saying their name while making a gesture. Everyone else repeats the name, while copying the gesture. They go around the circle doing the same thing one more time, and then everyone has to do the whole thing from memory. The association of movement with the name is a shortcut to embedding it in long-term memory. That, plus that fact that everyone has made themselves look ridiculous, leads to an open and fun meeting.

3. The Stretch

Sitting hunched in a chair while someone drones on and on feels like going through a slow death. Getting people out of their chairs is a quick way to perk up energy levels and set the stage for collaboration. The Stretch is a very simple exercise: A facilitator asks everyone to stretch their arms up to the ceiling, tilt them to the left and the right, and then shake them out. It takes less than a minute, and allows the meeting leader to take control of the room and wakes people up.

4. Last Word, First Word

One problem with meetings is that we aren't great at listening to each other. This is even more of a problem if people are glued to their phones and laptops. We cribbed this game from Second City, too. Everyone pairs up and has a conversation. The rule is that the first word of your sentence must be the same as the last word of the sentence your partner just said. This requires listening to their entire sentence before beginning to frame your reply. Sadly, for most of us, this is an unusual behavior.

5. The Story Opener

One of the keys to a good creative meeting is to have everyone show up as their whole, human self, rather than their"work self." A quick way to get there to have everyone tell a quick personal story. For example, ask your colleagues to talk about a youthful hobby. If possible, connect the story topic to the purpose of the meeting. Talking about ways to motivate a team? Ask them to tell a story about the moment in their life when they felt most excited. The main benefit comes from having each person tell a story from the heart, which will bond everyone for the rest of the meeting.

6. Dance Lesson

If you're ready for an added level of risk, get people to do rhythmic movement in unison. This requires a charismatic (i.e. shameless) facilitator or a very willing group of participants—or, ideally, both. The facilitator takes the group through a set of dance moves, and then everyone performs them together to music. If you start a meeting like this, nothing that happens afterwards will faze anybody.

Illustrations by Steve Har.

In the age of Slack, Asana, and other tools for collaboration, in-person meetings are losing ground. It’s true that having a great meeting isn't easy, and too often we fall into dull routines. But it’s also true that real magic can happen when people are face-to-face in a room together. To get people to be fully present and spark creative ideas, try these meeting warmups.

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6 ways to kick off creative meetings, team collaboration

How to Fire Up St. Patrick's Day

Meet Webby, the official BARbecue of IDEO Chicago

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The boozy makeover started with the lid. We wanted opening the bar to be one-handed and easy, and have some dramatic flair, so we added a gas-spring hinge to connect the lid and kettle. Figuring out where and how to attach the hinge, then drilling out a slot, ended up being the hardest and most time-consuming part of the build. Go figure.

Once the gas spring was in, we designed a cooking grate—laser cut out of acrylic and spray painted silver—to accommodate six hand-lettered liquor bottles.

Next, we added a Bluetooth speaker to the inside of the lid for what we called the “Complete Party Effect,” and a push-push latch to make opening and shutting the grill seamless. A few holes in the leg of the grill and—boom!—we had cord management.

We thought we were finished when Chris Gold, mechanical engineer extraordinaire, walked into the Shop. “How can you have a grill wet-bar thingy without glowing embers?” Good point. Ten minutes, a strip of LEDs, and some quick coding later, Chris had made a modern fire. We crinkled some paper to diffuse the lights and give it some texture and we put it under the bottom grate. Embers: check.

But a grill isn’t real grill until it is loved. So this year, we’ll be throwing one hell of a St. Paddy’s Day Happy Hour by queuing up a good Irish jig and giving Webby a proper welcome to the IDEO Chicago family.

Video by Sophie Feng

Special thanks to Annette Ferrara, Party Designer in Chief, for the idea!

Even though our Midwestern hearts haven’t quite thawed yet, springtime is right around the corner. For too many long, cold months, IDEO Chicago’s Weber Original Kettle grill—that icon of carefree springtime afternoons and a beloved local brand—has been collecting cobwebs in the corner. We thought: What better way to welcome spring than to bust out our beloved grill and transform it into a tricked-out studio wet bar? And just in time. With the start of spring comes everyone's favorite excuse to drink with coworkers: St. Patrick’s Day. (Chicagoans are particularly notorious for celebrating the holiday in style, from our rowdy St. Paddy's Parade to literally dyeing the Chicago River green.)

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how to fire up st patrick's day

Lindsey Turner

I’m passionate about building brands, products, and experiences that help organizations show up with meaning and momentum.

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Leader
Leaders

I help organizations cut through complexity by shaping how they show up, through brand strategy, identity, and storytelling.

Working at the intersection of brand and business, I bring an editorial eye and a bias toward making—turning ideas into tangible experiences that people can understand, trust, and believe in.

My work spans government, healthcare, financial services, media, and consumer goods, from launching Gen Z-focused ventures to building innovation labs and reimagining legacy brands. I relish moments of ambiguity and enjoy translating across teams, perspectives, and priorities to move ideas forward.

I started my career in editorial and digital design, shaping cross-platform experiences and identity systems in publishing and agency environments. That foundation still shapes how I work today: I’m detail-oriented, collaborative, and overreliant on the Oxford comma. I hold a BFA in Visual Communication from the School of the Art Institute of Chicago.

My tween twins teach me more about technology and gen-alpha than the last decade of trend reports.
Making things that matter
Consumer Products & Retail
Media & Entertainment
AI & Emerging Tech

Rachel Young

My work helps organizations see who their products aren't working for—and build the will and the tools to do something about it

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Leader
Leaders
For 25 years, I've asked the same question: Who does this design exclude—and what are we going to do about it?

My work spans human-centered strategy, inclusive design, and qualitative research, with clients ranging from Microsoft, Google, and Verizon to the National Science Foundation, and San Francisco Unified School District.

Before IDEO, I taught elementary school in East Palo Alto and spent a decade doing design work with social service organizations—where I learned firsthand what it costs people when systems are built without them in mind.

I am currently writing User Error, a nonfiction book about digital access and the design decisions behind it. I live in Oakland, California.

The greatest project to which I’ve ever contributed is raising my two daughters with my husband.
Uncovering unmet needs
Consumer Products & Retail
Learning & Work
Media & Entertainment
Play
Public Sector

Brian Pelsoh

I lead with craft, ensuring our work is creatively excellent: rooted in deep human insight and imagination, while also grounded in the realities of business and technology.

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Leader
Leaders

My expertise spans brand, communication, and product design across tech, education, the arts, and social impact.

I believe great work demands both high-level vision and obsessive attention to detail, and only happens through collaboration.

I bring an inclusive, hands-on approach and a deep understanding of business, which enables me to consistently deliver excellence while always asking why.

Before joining IDEO, I worked at the brand firms Pentagram and VSA Partners. I began my career as a designer, leading teams at the School of the Art Institute of Chicago and the Milwaukee Art Museum. I hold an MFA in graphic design from Maryland Institute College of Art and a BFA in communication design from the Milwaukee Institute of Art & Design, and have taught at some of the best design schools in the US.

I love a good crit.
An inclusive, hands-on approach
Health
Learning & Work
Media & Entertainment
Public Sector
AI & Emerging Tech

Tony Wong

I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth.

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Leader
Leaders

I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth. Specifically, I have helped Chinese companies design holistic brand solutions through the development of their products, communication, services, and innovation teams, and I have helped multinationals expand their presence and influence in China.

I advise global leaders on developing China-led innovation and capabilities.

In over 15 years in IDEO Shanghai, I have worked on projects that use design to elevate the quality of the experience of healthcare products and services, streamline processes that increase productivity, create spaces and programs that promote and enable inclusive communities, and build next generation mobility solutions that are planet-positive.

Before joining IDEO, I worked at Philips Electronics and the Electrolux Group in Italy, the Netherlands, and Singapore on a number of breakthrough commercial products. I am a member of the Young President Organization in Shanghai.

I have a thing for antique maps.
Developing China-led innovation and capabilities'
Consumer Products & Retail
Food
Learning & Work
Industrial & Manufacturing
Episode image

How to use AI as an editor, not a writer

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Ed White shares how he uses AI as an editor—not a writer—to sharpen storytelling, rehearse ideas, and preserve the productive friction that makes creative work better.

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Ed White has a rule he's tested on his own writing: hold yourself as the writer, and let AI be your editor. Ed is a Senior Design Director at IDEO's London studio, where he co-leads the firm's AI portfolio across Europe. Before IDEO, he spent 12 years as a writer and editor at the Financial Times, Wired, and Contagious. So when he talks about when to use AI for storytelling and when not to, it comes from two decades of crafting his storytelling skills.

In this episode, Mina Seetharaman talks with Ed about two specific tools he uses to keep AI in an editor's seat: a "roasting agent" prompted to critique his drafts without any sugarcoating, and a simulated audience he rehearses pitches on before the real thing. They also get into what Ed is hearing from design leaders at Anthropic, Lovable, Shopify, and Google Creative Lab about how creative work is changing, and why he thinks the friction of writing something yourself is worth protecting rather than automating away.

AI & Emerging Tech
Media & Entertainment
Technology
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Building a personal AI for the messiness of life: Sida Li

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Becca Carroll talks with Cue co-founder Sida Li about designing a personal AI for the messiness of everyday life—not just work. They explore how Sida stays anchored to human needs while navigating fast-changing technology, product tradeoffs, business-model experimentation, and the realities of building an AI company today.

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Podcast
Podcasts

Most AI products today are built for work—a space with clear problems and established systems. One founder noticed a gap: personal life is messier, harder to systematize, and mostly left behind by the AI boom. So she built Cue, a personal AI that lives inside iMessage and group chats, to go where the other tools haven't.

In this episode, Becca Carroll, IDEO's Chief Strategy Officer, talks with Sida Li, co-founder and CEO of Shared Context Lab, about staying anchored to a human need while the technology around her keeps changing shape, why she treats her business model with the same rigor she'd bring to a product, and what it feels like to build a company at this particular, disorienting moment in AI.

The conversation also gets into how Sida makes design decisions: the language Cue uses to describe itself, the tradeoffs behind building inside iMessage instead of a new app, and a real story about a business idea that didn’t pan out.

This is the second in a two-part series profiling founders from IDEO's Startups-in-Residence program. The first conversation is with Johannes Seemann, founder of Sooner, on designing GenAI for the emotional side of money.

Health
AI & Emerging Tech
Technology
Learning & Work
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Designing GenAI for the emotional side of money: Johannes Seemann

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Designing financial tools around the feelings that shape money decisions.

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Most personal financial tools are built to run the numbers and optimize towards a budget. While that works for some, most people experience money as a lived relationship that does not neatly fit into a spreadsheet. Johannes Seemann and Becca Carroll discuss why money is emotional before it is mathematical, and what a human-centered approach to building a generative AI financial product looks like in practice.

Health
AI & Emerging Tech
Technology
Financial Services
Learning & Work
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The curious leader's edge in uncertainty: Scott Shigeoka

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How genuine curiosity helps leaders navigate uncertainty with greater confidence.

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Mina Seetharaman talks with Scott Shigeoka, author of Seek and Head of Curiosity Cultivation at the Eames Institute, about what distinguishes genuinely curious leadership from performative curiosity, how power dynamics shape curiosity, and why practicing curiosity can restore energy rather than drain it.

Learning & Work
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