

Giving ed tech entrepreneurs a window into the classroom
Designing tools that students like and teachers need.
The Bill & Melinda Gates Foundation partnered with IDEO to explore how to harness the potential of technology to support teachers in delivering high-quality education at scale.
By talking to the people on the front lines—teachers, students, entrepreneurs, and technologists—IDEO discovered a dual challenge: Teachers need a broader array of quality tools to use in the classroom, and the ed tech entrepreneurs need a window into the classroom to create the most effective technology products.

With this insight in hand, IDEO worked with the Gates Foundation to design, build, and launch Teachers Know Best, a digital platform aimed at connecting those creating new tools and technologies with the people who ultimately use them. Powered by the results of a large-scale survey of 3,000 educators and 1,200 students, the interactive resource acts as the bridge to connect entrepreneurs to classrooms. The site provides invaluable insight to help startups focus, refine, and scale their work, and provides essential information on how schools find and select products to use in the classroom, as well as a forum for teachers and students to rate and respond to more than 500 existing resources.
The resulting platform is a boon for tech entrepreneurs, educators, and students alike—giving entrepreneurs a clearer understanding of what's needed, and giving teachers and students a voice. Teachers Know Best launched in May, 2015 for entrepreneurs and educators at the New School Ventures Fund Summit.



From libraries to learning labs
Librarians use design thinking to create new services for patrons.
What’s the future of libraries? As information goes digital and reading rooms become a thing of the past, what’s the best use and function of libraries going forward?
Chicago Public Library and Denmark’s Aarhus Public Libraries, together with IDEO, wanted to find out. With a grant from the Bill & Melinda Gates Foundation, they created the Design Thinking Toolkit for Libraries: reading and workshop materials that can be used by any front-line library staffer to adapt to library users’ changing needs.
Using the Toolkit, library staffers engaged with patrons to test out brave new ideas that change our perception of the typical library: an anything-but-quiet teen expression lab with music- and art-making tools, a “tech spa” for users looking for how-to information, and a series of narrative storytelling workshops for kids that use play as a springboard for learning. In Chicago, these experiments spurred the implementation of a new play space in the children’s library section of the Albany Park branch, and the creation of new roles for librarians that focus specifically on teens’ needs.
You can download the toolkit, and find more resources, at designthinkingforlibraries.com.


Firing up a new pro soccer experience
Defining the Chicago Fire brand in order to win over new fans.
Major League Soccer champions the Chicago Fire wanted to convince new fans to come to its stadium, but knew that competition for fans’ attention—and wallets—in Chicago was fierce. The Fire partnered with IDEO to create memorable marketing campaigns and fan experiences to get more Chicagoans fired up and filling its seats.
Inspired by Section 8 fans and fervent Club supporters, IDEO homed in on six defining brand personality traits: human, gritty, irreverent, indie, Chicago pride, and globally curious, then used them to design game-day experiences to match. In addition, knowing the Fire’s marketing pockets weren’t as deep as its competitors, IDEO zagged and took a different approach to messaging: Eye-catching billboards featured headlines lifted directly from Section 8 fan chants, edgy posters showed soccer players as superheroes, and anything-but-traditional scarves and t-shirts sported bold wording and graphics of players’ faces.


Faster, more accurate spinal surgery
High-powered instruments for spinal surgeries ease doctors' burden.
While reconstructive spinal surgeries can be life-changing, even minimally invasive spinal procedures can require hours under anesthesia for patients, and be physically demanding for surgeons and staff. Over time, the repetitive physical strain can limit the ability of highly skilled orthopedic surgeons to perform these surgeries.
Spinal-surgery company Medtronic partnered with IDEO to design, engineer, and build POWEREASE, a next-generation surgical instrument system that revolutionizes the techniques used to perform spinal surgeries. The result is a system of powered medical tools created specifically to meet the needs of surgeons during reconstructive procedures.
By integrating cutting-edge industrial design, human-centered research findings, and boundary-pushing engineering work, the team was able to solve some highly technical challenges, like efficiently breaking off set screws while imparting minimal torque on the surgical construct in the patient, and seamlessly integrating nerve monitoring and image navigation capabilities into the instruments.
Medtronic’s initial tests show that when compared to manual instruments, the new powered instrument system significantly reduces the time and improves the accuracy of reconstructive spinal surgery procedures.


Designer’s Playlist #1
A few things IDEO NY's Loren Flaherty can't stop thinking about
Name: Loren Flaherty
Location: New York
Role at IDEO: Senior Communication Designer, which means I work collaboratively with project teams, helping them visually tell the story of the project. Through compelling visual narratives, I move from complex business challenges to strategic solutions.
Joined IDEO: 2014
Instagram: @lorenipsum
Titillating Fact: I have an obsession with finding numbers and keep a blog called A Number Of to record them. I started the blog in 2009. I find most of the numbers myself, although friends that know about it give me numbers that they find. A couple rules: Numbers must be dominant on the piece that's found, and the piece has to be smaller than 8.5 by 11. I especially like finding pieces when I travel.

1. Tortus Copenhagen
As a result of doing pottery for a couple years, I try to keep my eye out for inspiring ceramicists. I recently found the work of Eric Landon and Karin Blach Nielsen of Tortus Copenhagen on Instagram. I love the depth and gradient of the glazes on the large curved forms.

2. Numero Group
I spend a lot of time listening to music while working. I found this label when I lived in Chicago. The label finds otherwise unreleased, dusty, forgotten-about tracks and re-releases them. If you like soul music, check out their Eccentric Soul Series. They have a couple sample playlists on Spotify.

3. Photofit: Self-Portraits
This is an older project but I just re-found it. Fourteen people were asked to create self-portraits using a police Photofit kit from the 1970s, without referring to a photograph or mirror.

In this series, we ask IDEO designers to share the stuff they're digging right now—tools, books, music, sites, people, places—so you, too, can drink from the fount of inspiration bubbling up here. This week's guest star: This week's guest star: Loren Flaherty.


Yes, We Too Have a Podcast
IDEO Europe’s first podcast, How Might We, digs into how technology is changing intimacy
In our first episode, Berlin-based digital design director Anne Pascual sat down with London's senior editor Ed White to talk about how technology is changing intimacy, and what that means for designers.
We set out to speak to some people designing at the edges of intimacy, to better understand both sides.
We spoke to Pia, the founder of a "paid dating" app called OhLaLa, to talk about mobile, expanding choices, and the ever more complicated boundaries of the modern mating game.
We chatted to the founder of OffTime, an app designed to help you get offline and focus on meaningful, real-world moments with your family and friends.
Technology needs to support us in our efforts to reconnect with others, to find intimacy instead of what most of the technology is doing, which is just exploiting our weaknesses.
OFFTIME, MICHAEL DETTBARN.

Lastly, we caught up with Internet activist Zara about how technology both empowers vulnerable people and minority groups. But while people can find comfort online, they’re also increasingly exposed to the dangers of sharing their data.
What will the next episode bring? The future of work, the circular economy, ageing? Let us know what you think: IDEOEurope@ideo.com.
We're always connected, but are we actually connecting? Billions of mobile phones and Tinder hookups later, many feel increasingly lonely, overloaded, and disenfranchised. IDEO Europe’s first podcast, How Might We, digs into how technology is changing intimacy.


The Teachers Guild: Creating New Solutions for Students and Schools
The Teachers Guild is a professional community that activates teachers’ creativity to solve the biggest challenges in education today. While learning and doing design thinking, teachers build their creative muscles and connect to diverse partner organizations that are committed to bringing their solutions to life.
The Teachers Guild is a professional community that activates teachers’ creativity to solve the biggest challenges in education today. While learning and doing design thinking, teachers build their creative muscles and connect to diverse partner organizations that are committed to bringing their solutions to life. It’s an initiative run by a team of educators and designers from IDEO’s Design for Learning Studio and PLUSSED at Riverdale Country School.
Learn more about the Teachers Guild here.
WATCH: Welcome to the Teachers Guild!


Make a Guitar (at the Office)
Leif Huff shares tips for crafting the perfect axe
Two years ago, I ordered wood, frets, a few parts, and a couple of guidebooks. After watching hours of instructional YouTube videos, I built a mold and got going.
I’m entirely self-taught. I learned mainly by doing, common sense, and from my experience building models as a product designer. There’s a violin maker next to our office who helped me understand old techniques like hot-bending wood, working with hot hide glue, and using and sharpening wood hand tools.
I’ve finished two guitars, and I’m working on a new one now. I do all of my work on them in our IDEO Munich workshop. The first took about 140 hours to make, over six months. The second one took less time. (A professional builder takes about 40 to 60 hours, for reference.) You can’t rush it and there’s not much room for iteration—it has to be right the first time. I sign the inside of each soundboard so people know where and when it was built, in case someone takes them apart after I’m gone.
I build off a 1930s plan by CF Martin, a German who emigrated to the US in the late 1800s and founded the famous Martin Guitar Company. He invented the American steel-string guitar. The model is called OM (Orchestra Model). It was the biggest guitar made at the time, and was for playing in orchestras and, of course, without amplification. I find its shape beautiful, and it has a fine voice. It’s still built today. It has passed the test of time, I guess.

My latest build is European: a gypsy jazz guitar like one played by famous jazz guitar inventor Django Reinhardt. Created by an Italian guitarist named Maccaferri, it was produced by Selmer, Paris, from the 1930s to the late 1940s. I love that genre, and this guitar has a unique sound.
With the shift to a management position, I’m turning my design skills more towards consulting and away from product design. I miss the focussed work that goes deep, spending time on one project, and having a tangible result after hours of work.
Guitar making gives me all of that. It is extremely rewarding. The result of your work becomes increasingly evident, and at the end you can make music on your own creation, while other guitarists can enjoy what you’ve built. It is an exercise in learning, prototyping, craft, and design.
Guitars have been a love affair of mine since childhood. I was surrounded by music at home: My father plays guitar and taught me to play my first chords. Since I am an avid tinkerer, craftsman, and maker, it was a logical step to build them myself.


Lindsey Turner
I’m passionate about building brands, products, and experiences that help organizations show up with meaning and momentum.
I help organizations cut through complexity by shaping how they show up, through brand strategy, identity, and storytelling.
Working at the intersection of brand and business, I bring an editorial eye and a bias toward making—turning ideas into tangible experiences that people can understand, trust, and believe in.
My work spans government, healthcare, financial services, media, and consumer goods, from launching Gen Z-focused ventures to building innovation labs and reimagining legacy brands. I relish moments of ambiguity and enjoy translating across teams, perspectives, and priorities to move ideas forward.
I started my career in editorial and digital design, shaping cross-platform experiences and identity systems in publishing and agency environments. That foundation still shapes how I work today: I’m detail-oriented, collaborative, and overreliant on the Oxford comma. I hold a BFA in Visual Communication from the School of the Art Institute of Chicago.


Rachel Young
My work helps organizations see who their products aren't working for—and build the will and the tools to do something about it
For 25 years, I've asked the same question: Who does this design exclude—and what are we going to do about it?
My work spans human-centered strategy, inclusive design, and qualitative research, with clients ranging from Microsoft, Google, and Verizon to the National Science Foundation, and San Francisco Unified School District.
Before IDEO, I taught elementary school in East Palo Alto and spent a decade doing design work with social service organizations—where I learned firsthand what it costs people when systems are built without them in mind.
I am currently writing User Error, a nonfiction book about digital access and the design decisions behind it. I live in Oakland, California.


Brian Pelsoh
I lead with craft, ensuring our work is creatively excellent: rooted in deep human insight and imagination, while also grounded in the realities of business and technology.
My expertise spans brand, communication, and product design across tech, education, the arts, and social impact.
I believe great work demands both high-level vision and obsessive attention to detail, and only happens through collaboration.
I bring an inclusive, hands-on approach and a deep understanding of business, which enables me to consistently deliver excellence while always asking why.
Before joining IDEO, I worked at the brand firms Pentagram and VSA Partners. I began my career as a designer, leading teams at the School of the Art Institute of Chicago and the Milwaukee Art Museum. I hold an MFA in graphic design from Maryland Institute College of Art and a BFA in communication design from the Milwaukee Institute of Art & Design, and have taught at some of the best design schools in the US.


Tony Wong
I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth.
I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth. Specifically, I have helped Chinese companies design holistic brand solutions through the development of their products, communication, services, and innovation teams, and I have helped multinationals expand their presence and influence in China.
I advise global leaders on developing China-led innovation and capabilities.
In over 15 years in IDEO Shanghai, I have worked on projects that use design to elevate the quality of the experience of healthcare products and services, streamline processes that increase productivity, create spaces and programs that promote and enable inclusive communities, and build next generation mobility solutions that are planet-positive.
Before joining IDEO, I worked at Philips Electronics and the Electrolux Group in Italy, the Netherlands, and Singapore on a number of breakthrough commercial products. I am a member of the Young President Organization in Shanghai.
Building a personal AI for the messiness of life: Sida Li
Most AI products today are built for work—a space with clear problems and established systems. One founder noticed a gap: personal life is messier, harder to systematize, and mostly left behind by the AI boom. So she built Cue, a personal AI that lives inside iMessage and group chats, to go where the other tools haven't.
In this episode, Becca Carroll, IDEO's Chief Strategy Officer, talks with Sida Li, co-founder and CEO of Shared Context Lab, about staying anchored to a human need while the technology around her keeps changing shape, why she treats her business model with the same rigor she'd bring to a product, and what it feels like to build a company at this particular, disorienting moment in AI.
The conversation also gets into how Sida makes design decisions: the language Cue uses to describe itself, the tradeoffs behind building inside iMessage instead of a new app, and a real story about a business idea that didn’t pan out.
This is the second in a two-part series profiling founders from IDEO's Startups-in-Residence program. The first conversation is with Johannes Seemann, founder of Sooner, on designing GenAI for the emotional side of money.
Designing GenAI for the emotional side of money: Johannes Seemann
Most personal financial tools are built to run the numbers and optimize towards a budget. While that works for some, most people experience money as a lived relationship that does not neatly fit into a spreadsheet. Johannes Seemann and Becca Carroll discuss why money is emotional before it is mathematical, and what a human-centered approach to building a generative AI financial product looks like in practice.
The curious leader's edge in uncertainty: Scott Shigeoka
Mina Seetharaman talks with Scott Shigeoka, author of Seek and Head of Curiosity Cultivation at the Eames Institute, about what distinguishes genuinely curious leadership from performative curiosity, how power dynamics shape curiosity, and why practicing curiosity can restore energy rather than drain it.
How constraints make us more creative: David Epstein
Mina Seetharaman talks with David Epstein, author of Inside the Box and Range, about why total freedom often produces average work, how leaders can design useful limits on purpose, and what organizations such as General Magic and Pixar reveal about the relationship between boundaries and creativity.
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