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This 5-minute Thought Exercise Will Help You Define Your Purpose

A strong sense of purpose can help your company perform better and help you live longer. Joe Brown has a simple thought exercise (and a new IDEO U course) that can help you hone in on your purpose.

Read the full article here.


Will Your Next Office Come on Wheels?

Dwell Magazine interviewed Danny Stillion for a feature on autonomous vehicles “as mobile, connected workspaces.” Stillion explained, "It’s not about going to work, it’s about the work coming to us. It’s part of a vision for a shared, autonomous, electronic platform."

Read the full article here.

ArticlesEvening Standard

Can AI Have Empathy? The HyperHuman Thinks So...

AI isn’t all Robocops and Russian bots; IDEO is imagining a Hyper Human world where augmented intelligence can teach humans more about one another. “We want machine learning experts to think about AI in terms of the human challenges it might solve, rather than...the technical milestones they might surpass,” said IDEO designer Jure Martinec.

Read the full article here.

Latest News


IDEO Becomes MIT Media Lab Member

February 25, 2012


Press Coverage for Wounded Warrior

February 22, 2012

PressFast Company's Co. Design

Revamping Sealy's Mattress in FastCoDesign

February 13, 2012

ArticlesRotman Magazine

The Future of Retail: From Revenue Generator to R&D Engine

January 13, 2012

AwardsThe International Academy of Digital Arts and Sciences

OpenIDEO Wins a Silver Lovie

October 26, 2011

ArticlesThe Wall Street Journal

The Wall Street Journal on Creative Confidence

October 18, 2011

ArticlesMIT Media Lab

Tim Brown Speaks at MIT Media Lab

October 11, 2011