< THINKING
Design Thinking in Harvard Business Review
Tim Brown writes about how thinking like a designer can transform the way we do business.
words:
Tim Brown
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read time:
5 minutes
published:
June
,
2022
In an article for Harvard Business Review, IDEO CEO Tim Brown shows how thinking like a designer can transform the way we develop products, services, processes—and even strategy.
Read the article online at Harvard Business Review.
Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process.
~Tim Brown
Want to dive deeper? Learn more about design thinking with IDEO U.
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Tim Brown
CHAIR OF IDEO
Tim Brown is Chair of IDEO. He frequently speaks about the value of design thinking, creative leadership, and innovation to business leaders and designers around the world. He participates in the World Economic Forum in Davos, Switzerland, and his talks Serious Play and Change by Design appear on TED.com.
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