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Featured stories

IKEA’s “Kitchen of the Future,” 10 years later

What we got right—and wrong—about our culinary vision for 2025.

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Article

In the AI era, growth depends on people, not tech

Here are the 5 human strengths that help orgs thrive.

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Article

Your futuring questions, answered

IDEO’s design futures expert tackles Creative Confidence listener queries.

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Article

Latest stories

Latest work

Accelerating financial confidence with Last Mile Money

Last Mile Money takes a systemic approach to designing inclusive financial futures in the hardest-to

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Case study

“Hey AI, buy my vitamins”

A conversation with rediem on loyalty and discovery in the age of AI.

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12 minutes

Why design must evolve alongside technology

How mutualism can reframe the way we think about AI.

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5 minutes

8 takeaways from CES ‘26

Designing for real needs matters more than novelty.

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8 minutes

38 things we'd love to redesign in 2026

Vending machines, cancer screenings, online recipes, and oh so much more.

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15 minutes
Come and explore the edges with us; the edges of design, of craft, of making, just over that horizon.

The Ambient Revolution

Why calm technology matters more in the age of AI

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Article

KPop Demon Hunters and culture as production

How a financial crisis sparked a pop culture revolution

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Article
Take a trip to the EDGES

The emerging wave

IDEO's emerging tech R&D series, inviting industry figures and companies to explore the intersection of emerging technologies and human-centered design through talks, brainstorming, and hands-on making. Discover highlights from select sessions here.
Critical lenses on new technologies

Signals from the world

Emerging tech experiments

Good design for changing tech

Latest waves

Designing for women's health at ŌURA

Julie Russo Ryan, a Senior Product Designer at ŌURA, discusses the importance of designing for women's health

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Image credit: ŌURA

AI variety show

If you’re reading this, you might be hallucinating. Come experience the AI Variety Show—a collection of mind-bending experiments, illusions, and imagined futures.

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Interactive experience
Surf the Emerging Wave

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