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"Our experience creating successful innovations at IDEO tells us again and again that the best efforts come from organizations that solve for human desirability."

Design thinking is a crucial business asset—one that can, indeed, move a company forward and improve the bottom line. To optimize this impact, Ryan Jacoby and Diego Rodriguez advise thoughtfully structuring the innovation process. They stress working on projects that improve people's lives, and they present a "ways to grow" model that helps managers direct and assess innovation efforts.

Download the PDF here.