In 2008, IDEO topped the list of IDSA award winners, with seven IDEA awards. Winning designs ranged from sports equipment to packaging to industrial design.

IDEA Gold:

  • Coasting Components and Bicycles from Shimano, Trek, Giant, and Raleigh in the Transportation category

IDEA Silver:

  • HP Consumer Inkjet Design Language (Kiss 1) in the Design Strategy category
  • Bloomberg Terminal concept in the Computer Equipment category
  • RIDGID WTS2000L Wet Tile/Stone Saw in the Commercial & Industrial category
  • Amore Pacific IOPE Renewing Skin Filler in the Packaging & Graphics category

IDEA Bronze:

  • My Passport for Western Digital in the Computer Equipment category
  • Airflow Tennis Racquet for HEAD in the Leisure & Recreation category