In 2008, IDEO topped the list of IDSA award winners, with seven IDEA awards. Winning designs ranged from sports equipment to packaging to industrial design.
- Coasting Components and Bicycles from Shimano, Trek, Giant, and Raleigh in the Transportation category
- HP Consumer Inkjet Design Language (Kiss 1) in the Design Strategy category
- Bloomberg Terminal concept in the Computer Equipment category
- RIDGID WTS2000L Wet Tile/Stone Saw in the Commercial & Industrial category
- Amore Pacific IOPE Renewing Skin Filler in the Packaging & Graphics category
- My Passport for Western Digital in the Computer Equipment category
- Airflow Tennis Racquet for HEAD in the Leisure & Recreation category