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On September 26th 2018, Sue Siddall appeared on the BBC News Channel’s live morning news program, BBC Business Live, to talk about IDEO and human-centered design. Shown live in the UK, the program is also broadcast globally via BBC World — as a result, it reaches a potential audience of around 250 million.

Sue offered a top-line introduction to IDEO’s work in Europe on the occasion of IDEO’s 40th birthday including how IDEO has evolved from a heritage in product design to what we’re doing today, helping businesses build their capacity for scaling innovation.