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Planes, supply chains, and automobiles
From supersonic jets to packaging and supply chains to innovation engines for America's most famous car company, we've worked in just about every category, all over the world.
“Human-centric design works. We conceived the F-150 Lightning as a cross-functional team. It helped us create the best solutions. We may not have found the Mega Power Frunk and bi-directional power without it, and we probably wouldn't have had the tenacity required to deliver it.”
Darren Palmer
Vice President of Global EV Programs, Ford Motor Company
Vice President of Global EV Programs, Ford Motor Company
Featured work
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Growing an American brand in China
How an outdoor retail company found a new audience through digital and physical shops.
The North Face
Strategic Futures
Consumer Products & Retail


Designing Pharmaceutical Excellence with Eli Lilly
A decades-long relationship between IDEO and Eli Lilly that has transformed patients' lives and health outcomes
Eli Lilly and Company
Creative Capabilities
Breakthrough Products
Health
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