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Planes, supply chains, and automobiles
From supersonic jets to packaging and supply chains to innovation engines for America's most famous car company, we've worked in just about every category, all over the world.
“Human-centric design works. We conceived the F-150 Lightning as a cross-functional team. It helped us create the best solutions. We may not have found the Mega Power Frunk and bi-directional power without it, and we probably wouldn't have had the tenacity required to deliver it.”
Darren Palmer
Vice President of Global EV Programs, Ford Motor Company
Vice President of Global EV Programs, Ford Motor Company
Featured work
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Inspiring Scientists in Their Research
Encouraging experts from different fields to collaborate on big ideas
UNIVERSITY OF CALIFORNIA, SAN FRANCISCO
Creative Capabilities
Learning & Work


Helping a Tech Product Find Its Footing
A wearable device that measures concentration and focus gets a brand reboot
MELON
Creative Capabilities
Breakthrough Products
Consumer Products & Retail
Technology


Helping Young Adults Make Smart Money Decisions
Society of Grownups offers financial advice to those who need it most
MASSMUTUAL
Strategic Futures
Breakthrough Products
Financial Services


Helping a Digital Healthcare Startup to Scale Up
A redesign, a rebrand, and a new focus
UMOTIF
Strategic Futures
Breakthrough Products
Health
Technology


Helping Kids Make Healthy Choices
Three design concepts that help kids make healthier choices around food and exercise
IDEO
Breakthrough Products
Food


Handheld Organizer Becomes a Sleek Accessory
Redesigning a utilitarian tool to set it apart from imitators
PALM COMPUTING
Strategic Futures
Breakthrough Products
Consumer Products & Retail
Technology


Growing an American Brand in China
How an outdoor retail company found a new Asian audience through digital and brick-and-mortar shops
THE NORTH FACE
Strategic Futures
Breakthrough Products
Consumer Products & Retail


Giving Ed Tech Entrepreneurs a Window into the Classroom
Designing tools that students like and teachers need
THE BILL & MELINDA GATES FOUNDATION
Strategic Futures
Breakthrough Products
Public Sector
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