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Planes, supply chains, and automobiles
From supersonic jets to packaging and supply chains to innovation engines for America's most famous car company, we've worked in just about every category, all over the world.
“Human-centric design works. We conceived the F-150 Lightning as a cross-functional team. It helped us create the best solutions. We may not have found the Mega Power Frunk and bi-directional power without it, and we probably wouldn't have had the tenacity required to deliver it.”
Darren Palmer
Vice President of Global EV Programs, Ford Motor Company
Vice President of Global EV Programs, Ford Motor Company
Featured work
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Designing a modern work experience for business travelers
Helping a top hotel brand better support its guests' productivity needs.
Intercontinental Hotels Group
Strategic Futures
Breakthrough Products
Hospitality
Learning & Work


An acoustic amp that steals the show
Balancing high-tech performance with the warm, natural sound of acoustic for an iconic brand.
Fender
Strategic Futures
Consumer Products & Retail


A better box of tea
Updating Bigelow Tea’s packaging to convey family-owned quality.
Bigelow Tea
Strategic Futures
Consumer Products & Retail
Food


Mattress designs that led to a cultural transformation
How the world’s largest mattress manufacturers transitioned from operations-centered to customer-centered.
Tempur-Pedic, Sealy
Strategic Futures
Breakthrough Products
Consumer Products & Retail


Designing the future of urban farming
Helping a Berlin startup strengthen its offer of vertical farming products and services.
INFARM
Strategic Futures
Breakthrough Products
Climate
Food


Bringing beloved children's characters to a new platform
Sesame Street iPhone apps for Sesame Workshop.
Sesame Workshop
Strategic Futures
Play
Media & Entertainment


Nurturing a creative culture
How writing a book about our shared values helped articulate what it means to be successful at IDEO.
IDEO
Creative Capabilities
Breakthrough Products
Learning & Work


The future guest experience
Designing new guest and employee journeys that deliver on the promise of an iconic brand.
kate spade new york
Strategic Futures
Breakthrough Products
Consumer Products & Retail
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