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Planes, supply chains, and automobiles

From supersonic jets to packaging and supply chains to innovation engines for America's most famous car company, we've worked in just about every category, all over the world.
“Human-centric design works. We conceived the F-150 Lightning as a cross-functional team. It helped us create the best solutions. We may not have found the Mega Power Frunk and bi-directional power without it, and we probably wouldn't have had the tenacity required to deliver it.”
Darren Palmer
Vice President of Global EV Programs, Ford Motor Company

Featured work

Accelerating the future of air travel

Reinventing supersonic flight with Boom.

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Boom Supersonic

Better sales, less waste

H&M transforms its operations to cut excess inventory.

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H&M

Building a culture of creativity and innovation

When a company has been in business for over than 120 years and employs 183,000 people, changing how it works is like turning an ocean liner.

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Ford

Designing a more comfortable pap smear

Working with Teal Health to create a system for at-home cervical cancer screening.

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Teal Health

An in-store experience for the digital era

Reinventing the in-store experience for digital-first shoppers with Sephora.

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Sephora

Culture as catalyst

Moderna defines its Mindsets to preserve its future.

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Moderna

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Latest work

Launching a new era of high-quality international schools

Taylor’s Education Group and IDEO launch a new era of future-fit international schools in Malaysia.

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Case study

Designing waste out of the food system

IDEO partnered with hotels, food banks, foundations, and entrepreneurs to combat food waste.

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The Rockefeller Foundation
Creative Capabilities
Climate
Food

Launching a bootcamp for data scientists

Designing a rigorous program that prepares students for a career in the data-driven economy.

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Kaplan
Strategic Futures
Breakthrough Products
Learning & Work

Designing the Levi’s Commuter Trucker Jacket with Jacquard by Google

When Google teamed up with Levi’s to craft a jacket with technology woven in, the company turned to IDEO to help make the experience of wearing the garment feel seamless, intuitive, and familiar.

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Google ATAP, Levi's
Strategic Futures
Consumer Products & Retail
Technology

Using data to connect global teams

Helping a multinational company connect staff members across locations and identify new areas for growth.

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Procter & Gamble
Creative Capabilities
Breakthrough Products
Consumer Products & Retail

Crunching customer data to deliver better smartphones

Helping a big tech firm turn mountains of customer feedback into product improvements in real time.

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Motorola
Creative Capabilities
Breakthrough Products
Technology
Consumer Products & Retail

Rethinking baby food packaging

Collaborating with Plum to create a new, wholesome experience for new parents and babies.

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Plum Organics
Strategic Futures
Breakthrough Products
Food

Transforming the way you learn about your DNA with a genomics startup

Helping people harness their genetic information by launching the first store for products powered by DNA.

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Helix
Creative Capabilities
Breakthrough Products
Health
Technology

Designing the first all-in-one, wearable breast pump

Collaborating with the startup team at Willow that reimagined the breast pumping experience.

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Willow
Strategic Futures
Consumer Products & Retail
Technology
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© 2026 IDEO