Planes, supply chains, and automobiles

A leading food company’s human-centered transformation spurs rapid growth

How The J.M. Smucker Company embraced customer centricity to build a culture of innovation.

Creating a fresh, modern take on the Indian culinary experience

Designing a scalable restaurant, retail, and packaging experience that highlights the diversity of regional Indian foods.

Revitalizing Japan’s food industry through design and software

Redefining the “middleman” role of produce wholesalers in Japan.

Designing a new digital experience for a world-renowned Japanese railway

A new, human-centered wayfinding app for one of Japan's biggest railways.

Building a brand for a new, more nutritious rice

RightRice makes one of the world’s favorite foods healthier and easier to prep.

How creative leadership can transform companies and society

Joining hands with PBC School of Finance, Tsinghua University, and Tsinghua Academy of Fine Arts to create the first innovative leadership course with design thinking as the core in China.

Helping a technology brand connect with China’s young consumer

Accelerating vivo's transformation journey from a smartphone manufacturer to a beloved technology brand.

Equipping agricultural retailers to empower rural farmers in China

How Bayer Crop Science set out to scale its service to Chinese farmers in a highly fragmented market.