As the curtain parted on moooi’s 2022 exhibit, the audience was treated to a multi-sensory performance unlike any other: four synchronized robot scent diffusers telling a story through dance. As the robots—called Piro—swayed and dipped to the beats of a custom-designed soundscape, it was easy to forget the performers were made by a team of industrial designers and engineers in San Francisco.

The work expressed a future vision for what it means to humanize technology. Rather than design technology to make our lives more efficient, what if instead we designed technology to make life more beautiful?

For twenty years, moooi has seduced the world with bold, imaginative design. The firm, named after the Dutch word for beautiful, made its name by designing furniture and home goods that appeal to an interest in pushing the edges of form as much as function. Moooi came to IDEO looking to create an exhibit for the largest furniture fair in the world that might provoke the audience to imagine a world where design’s primary function was to inspire joy.

“Defy Gravity”: one of several experiential “worlds” moooi created for the 2022 Salone del Mobile. Each room had its own scent, soundscape, color, and digital experience.

Our process started by going wide. We presented 20 potential conceptual designs to the team, one of which moooi founder Marcel Wanders lovingly referred to as the “farting pet,” a robot scent diffuser that could walk around the home.

A scented smoke ring lingers in the air after Piro’s final crescendo.

From there, a team of IDEO designers enlisted the support of Catie Cuan, a choreographer who specializes in human-robot interaction, and Dutch sound design firm KLOAQ, to refine the concept into a four-minute performance piece.

Piro learned to mimic balletic human gestures.

The final result was technically involved: four robots moved independently, controlled by custom electronics and software designed to mimic the movements and grace of ballerinas. But in the performance itself, the complex mechanics disappeared, allowing the audience to experience not just what technology can do, but how it can make us feel.

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What happens when a designer and a classically-trained choreographer collaborate? Attendees of Salone del Mobile.Milano, the largest furniture fair in the world, got to see for themselves.

To build a climate-resilient future, we need an all-hands-on-deck approach across industries and organizations, as well as the leadership and collaboration of frontline communities themselves. 

To that end, IDEO and CSAA Insurance Group worked together to unite nine partner organizations, including Aon and the Environmental Defense Fund, to launch an open call for solutions to help communities prevent, prepare for, and recover from climate-related disasters. The goal of the Challenge was to surface actionable and scalable ideas that experiment with new technologies, models, and partnerships, then provide innovators with the support and funding they need to get their ideas off the ground and into the hands of frontline communities.

IDEO set these entrepreneurs up for success throughout the submission process, holding one-on-one conversations with participants, sharing constructive feedback on potential solutions, and developing their ideas and skill sets. The team also hosted workshop and panel sessions to grow community bonds and provide expertise on critical topics, including assessing climate risk and storytelling for impact. Hundreds of ideas came in from around the world, ranging from harnessing the power of AI, to building resilient infrastructures, to democratizing access to climate data, and more.

Once all of the ideas were in, a cohort of judges with a wide diversity of work and lived experience screened for concepts that were relevant, impactful, novel, community-informed, and equitable. At the end of the Challenge, the team chose 13 winning concepts with high potential for impact and partnerships, including Reef Rocket, which seeks to fabricate natural biocement reefs that reduce coastal flooding and erosion, and BurnBot, which is working to prevent wildfires by conducting controlled burns at scale.  

For these winning entrepreneurs, the end of the Challenge is just the beginning. Now, they are equipped with critical early funding, as well as a cohort of climate entrepreneurs, along with mentorship from IDEO, CSAA, and the other organizations. It’s a big step forward as they introduce new forms of equitable and transparent data, promote the voices of BIPOC communities, and bring to market new technologies that will protect and support frontline communities through this ongoing crisis. 

Read the Challenge Impact Report to learn more.

In the US alone, climate-related disasters cause $120 billion in damages annually. That figure is five times greater than 50 years ago, and projections are $2 trillion by the end of the century.

Nearly 90% of counties in the US declared a natural disaster over the last decade.

418

submissions

13

winners

$1M

in prizes

Every year, the NSF provides around 30 teams with up to $750,000 and a year’s worth of coaching, training, and collaboration to develop solutions for research areas like sustainable ocean use or combating fake news. Over the course of nine months, the teams learn how to uncover insights about human needs and design durable solutions for end users. But many of the scientists and experts in the program felt stretched by the idea of putting the needs of end users in the mix with their scientific testing—something few of them have been trained to do in their previous work.

To make that process feel more achievable, the teams built out prototypes and received guidance on refining and pitching their ideas along the way. IDEO joined the project as an innovation partner, facilitating hands-on workshops and creating “Science TV” episodes that could help the program reach a broader audience, deepening its impact now and in the future.

To help grantees get vulnerable, and evolve their ways of working, IDEO sent grantees to improv training  so that they could learn to build off each other. The team also took them to magic shows and on ghost tours in downtown San Francisco to learn the value of compelling storytelling in their work. The fun was part of the plan—gelling as a team and building relationships meant participants could make mistakes in front of one another. Being wrong doesn’t come naturally to academics, but it’s a key part of the design process, and a crucial part of solving complex problems .

Each year, a select group of teams move onto the next phase of the “coop-etition,” receiving up to $5 million in additional funding. And all of the participants leave with valuable new skills they can use to break out of their own silos and create human-centered, ground-breaking solutions for the rest of their careers.

When the NSF launched the Convergence Accelerator and made the radical move of bringing together teams from different disciplines, these academics, scientists, and industry partners didn’t have a shared language to move their ideas forward, and needed a structured approach to coming up with new solutions.

164

trained research teams

$200M

in federal support granted to AI-driven innovation, quantum technology, food security, sustainable materials, opportunities for people with disabilities, and more

IDEO and The Earthshot Prize built a nine-month Fellowship program and a five-day, in-person retreat to give Finalists the best shot at reaching the Prize’s ultimate goal: to scale the solutions that will repair our planet this decade.

To build out the new Fellowship, IDEO took a deep dive with the previous year’s Finalists to uncover where they needed critical support. This research revealed that the Finalists needed more ways to leverage the Earthshot platform, connect with potential partners to help scale their ideas, and build community with each other. The IDEO team then used those insights to create a set of recommendations The Earthshot Prize team could implement to create a more supportive and structured experience. Ideas they took forward included assigning a designated “Leap Advisor” who could provide guidance and assistance for each Finalist, as well as an advisor from the Prize’s Global Alliance Network who could partner on specific growth initiatives, like scaling product design, or policy change. 

Next up: the design of the retreat itself. Together, IDEO and the Earthshot team had three goals for the cohort’s week together in Windsor: focus on new forms of leadership and movement building, spur action through storytelling, and foster community.

The team developed the curriculum with leaders from Google X and Speed & Scale, alongside startups like UPSIDE Foods. They designed moments to build community, like paired walks and a chocolate-making workshop where Finalists could get to know each other away from the noise of meetings. 

Photographers captured the event to create assets for Finalists to use when pitching their ideas, and Finalists honed their storytelling skills. But what most remember is the magical moments of coming together as a cohort of next generation climate leaders who will help each other make an impact on the problems facing our planet, long after The Earthshot Prize has concluded.

The problems facing our planet are enormous, spanning industries, borders, currencies, and regulatory environments. Meaningful solutions will require leaders who can work across those lines.

30

climate solutions accelerated in first two years

For my latest project I worked with a healthcare company to improve doctor decision-making during a medical procedure. In addition to usual data scientist tasks, I spent a lot of time with the team trying to understand the way physicians currently work. Here’s a peek behind the scenes:

7:30 AM: Podcast time

This morning I’m off to meet my team at a hospital for field research. On my way, I’m listening to a podcast called “The Impact” that explains the consequences that laws and regulations have on people’s lives. There are a few episodes that relate to data and medical outcomes, so it’s serving as inspiration for my current project.

8:00 AM: Field research

At the hospital, we talk to doctors, nurses, and medical techs and observe them in action. Listening and observing helps us understand the needs of the people we’re designing for. We’re thinking about optimizing decision-making for doctors, which could involve a lot of things, ranging from information and data display to AI assistance. I watch for clues about how this works, and how potential data sources might get recorded.

11:00 AM: Data science group meeting

My home base is Chicago, but I’m stationed in Palo Alto for my current project. Luckily, I can still keep up with what the rest of the data scientists at IDEO are doing through a weekly video call that we can all dial into. We help each other troubleshoot problems we’ve encountered in our projects, share new methods we’ve learned, and talk about personal projects we’re pursuing. This week, one of the other data scientists is telling us about a website he’s making that allows his parents to see where he is (but not his exact location). We have a separate meeting on Friday mornings for those of us in Palo Alto specifically. I like both meetings because they help me keep up to date with how our data science practice is evolving, since it’s the newest design discipline at IDEO

12:00 PM: Lunch break

After a morning of research, I grab lunch at the studio. Today is a special treat—lunch has been provided for us. Everyone sits in the kitchen or our outside patio to eat, so it’s a great opportunity to meet other coworkers and hear about the interesting design challenges they’re working on. I like to sit with designers from IDEO’s PlayLab. They’re usually working on designing cool new toys, and have lots of interesting side projects. Many of them (and others in the PA studio) worked on this Burning Man installation, for example.

1:30 PM: Synthesis with the team

The team comes together to download and synthesize what we learned through our research observations. We transcribe things we saw and heard on Post-it notes, and cluster them so we can spot patterns. We’re seeing themes about the consequences of delays in decision-making during the procedure, and the effects of training on team efficiency. As we start to develop concepts based on the pain points we’ve discovered, I suggest that something like a personalized training program could increase team efficiency by helping people skill up faster.

3:30 PM: Digging into some data

Our client has provided us with some data from a clinical trial related to the medical procedure we’re studying. Today I’m combing through the dataset to find insights that will inform our design process. I use the knowledge I’ve gained from interviews and field research to inform what would be useful or desirable from a human point of view. Later in the project, I’ll use this data to create a prototype that demonstrates how we can help doctors assess risk during the procedure.

6:00 PM: Hosting a women in Machine Learning and Data Science meetup

Tonight I’m hosting a meetup for the Women in Machine Learning and Data Science group about the basics of deep learning with my coworker and fellow data scientist Jane Zanzig. More than 40 women have come to learn and do a hands-on demo. I love working at a company that supports building the women in data science community because one of my personal passions is working to increase the number of women and other underrepresented groups in STEM and design.

9:00 PM: Good night, Jackie

Every night before I go to bed, I make sure I hang out with my pet rabbit Jackie. I brought her from Chicago to Palo Alto with me, so we wouldn’t be apart while I worked on this project. I think she’s been enjoying living in California, and I’ve even taken her to visit the IDEO Palo Alto studio.

When people ask me what I do for a living, I say, “I use data to design products and services to improve people’s lives.” Working as a designer and data scientist involves not only coding up solutions, but understanding what people need in the first place.

Creativity Challenge #5: Encourage and accept constructive feedback

To practice creative confidence on a team, members need to feel free to experiment, even during early efforts when results will be far from perfect. For that experimentation to translate into learning, however, at some point you need feedback in order to identify weaknesses and make adjustments the next time. We all instinctively know that constructive critique is essential. And yet it can be hard to listen to and absorb feedback without letting our egos and defensiveness distract us from what may be a valuable message.

We have found the tool “I like, I wish” immensely useful in introducing constructive critique into the innovation process. This framework can be used in a small group to review concepts or in a large group to receive feedback about a class or workshop experience. Feedback starts with honest praise, in the form of positive sentences that begin with the phrase, “I like...” Suggestions for improvement then begin with “I wish...”

Tool: I Like, I Wish
Participants: Groups of any size
Time: 10 to 30 minutes
Supplies: A means of recording feedback. For example, in a large group we frequently keep an open Word document and type up notes in real time. In a smaller setting, Post-its or index cards will work.

Instructions

Step 1: Set the tone for a constructive conversation and explain the I like, I wish method. For example, “I am interested in hearing about how this workshop experience has been for you. Please express feedback in the form of I like, I wish. You might say, ‘I like that we have started on time every morning. I wish we had 30 minutes to every afternoon to stretch our legs.’” We have found it helpful to model good feedback by demonstrating “I like, I wish” in action.

Step 2: The participants take turns expressing I like/I wish statements, while the facilitator records their statements. For example, if you are reviewing a work-in-progress for a new personal finance software tool, you might offer support such as “I like that you have incorporated five different ways for customers to view their current financial status.” After describing other pluses, you might then say something like “I wish we could make the website easier for first-time users to navigate” or “I wish we could help people examine their financial situation from the long-term perspective of years, not the short-term perspective of months.”

Make sure people receiving feedback just listen. This is not a time to defend decisions or challenge the critique. Ask everyone to listen and accept it as a well-meaning offer of help. You can ask for clarification and engage in further discussion at a later time.

Step 3: Stop when participants run out of things to say in both the “I like” and “I wish” categories.

Tips from the field

You may want to gather just the “I like” comments first, and then ask for the “I wish” statements. In other groups, it may make sense to let the give-and-take of statements flow organically. Feel free to play with the format.

“I like, I wish” signals that what you are stating is your opinion—it’s not an absolute. Instead of pointing fingers, you are offering your view or perspective. The goal is to move the listener away from a defensive posture so that they can more objectively consider alternative ideas and take them to heart, when appropriate. We all naturally tend to become invested in our own ideas, and seek to defend them. But in a creative culture, candid feedback that is sensitively conveyed is a sign that colleagues care enough to speak up. The message can be delivered quite clearly, without resorting to the negative language of “That will never work” or “We tried that before and it failed.”

This post was taken from Chapter 7 of Creative Confidence. Purchase the book for more on how to use creativity to solve problems.

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Everyone is creative. This belief runs through everything we do at IDEO, and in 2013, it led my brother David and me to write a book that would help others—even those who don’t think of themselves as “creative types”—to unleash their creative potential. Creative Confidence has inspired thousands of people to adopt a creative mindset and apply it to the diverse real-world challenges they face. In this series, we’ll share some exercises from the book that can help you approach your challenges from a new perspective.

In one sentence, who are you?

I'm living in Chicago, trying to be a good person, trying to keep growing, currently working as an artist.

What do you do? How did you learn it?

I'm a visual artist. I mostly paint right now, but I do some freelance design work as well. I did some scene painting in college, but other than that I'm self-taught. I've been learning about painting through trying things and making a lot of work and also a lot of mistakes.

3 favorite possessions?

Art from my travels, a sculpture that was my dad's, and my bathtub.

What does a typical work session look like?

Honestly, most days it looks like sitting in a chair in a room by myself and painting for 12-plus hours while listening to various things—too much NPR, podcasts, music, silence. I usually take a couple of breaks. Lunch, maybe a beverage run or a walk. One yoga break around 8pm—that's become essential for me. Sometimes I draw, or I have to package things in boxes or order boxes or answer emails—stuff like that.

How do you get over creative block?

If I can, I walk away from life and travel. If I can't, a break from all creative work is a good step. Time in nature helps, or I often get new ideas that pop up during times when I'm able to turn off my thinking brain—like driving long distances, meditating, walking, taking a shower, dreaming, etc.

What was the last item on your to do list?

Answer interviews! And before that: vote. And before that: Finish design for laser cut wall hanging.

How do you see the world in 2078?

We are all so many beautiful colors and we have free healthcare and college and the old white men running the show are gone so all of the guns are also gone, and we've collectively gotten over being addicted to the internet and our devices and working way too much, plus marijuana is legal everywhere and we're all smoking it so we're all way more laid back and calm and hugging each other a lot. We have four-day work weeks and use land-line phones and record players, but we also can fly to Japan in 2 hours. It's going to be great.

What’s your number one bucket list item?

Own a tiny beach hut somewhere warm and abroad where I can escape the winters, be in nature, and paint and volunteer and meet people.

No matter where you run into her work—whether it's a larger-than-life painting on the side of the Ace Hotel or an animated GIF popping up in your Instagram feed—Laura Berger's art immediately transports you to another world. A world of soft curves, clean lines, and warm colors. A world where women of all shapes, sizes, colors, and hairstyles, literally and figuratively lift each other up. This world of abstract dreamscapes and female camaraderie has been like a salve for me in recent years. Laura shared a peek into her life as a self-taught artist, and reminded me (as she always does) that we are all so many beautiful colors.

Then one day, a tutor showed us Dominic’s piggyback seat. After class I jumped onto his blog and found his sick bag beard. Amongst my fits of laughter, I knew that everything would be okay. Here was someone using the full extent of their imagination and in doing so giving the rest of us permission to do the same.

Since then, Dominic has used his unique perspective to create a whole bunch of wonderful things—from a gallery made for dogs to Little Inventors, a global program designed to encourage creative thinking in children. It’s reached more than 15,000 kids in China alone.

And this is what I love most about Dominic’s work: It’s accessible to anyone. Thinkers like Dominic remind us how important it is to use our imaginations, to be weird, to take ourselves less seriously—and that everyone is capable of having ingenious ideas. You can imagine how excited I was to actually get to talk to the guy.

In one sentence, who are you?

I’m Dominic, born in Sunderland, living in London.

What do you do? How did you learn it?

I think up ideas I find interesting, then make them real—or just draw them and show them to people. I did lots of education in design BA, Pgrad, MA then when I ran out I just kept doing the same thing but by myself.

What have you poured your heart and soul into lately?

I made something called Little Inventors, which encourages children to gain a lifelong passion for creative and inventive thinking. It's also is a project that inspires adults to think more creatively. We ask children to think up and draw their invention ideas, bonkers or practical, then ask local makers and manufacturers to make them into a real thing for exhibition.

I won a commission in Sunderland to do a project that used creativity that engaged the local community. I proposed this idea and the results went viral. I started receiving emails from around the world asking me to do the same project in their country, so I decided to start it as an ongoing project called Little Inventors. The V&A Museum in London took 5 objects from the first project into their permanent collection—and next year, the best invention idea for life in space will be shown on the International Space Station.

What does a typical work session look like?

In general, I have no set day. My day looks like my desk, a bit messy and random. We do design the idea generating sessions for Little Inventors, though, and for those, we aim to create an atmosphere where creative thoughts come easier. Usually we will create a fun atmosphere and show surprising and inventive examples of creativity to start the thinking process.

We then present some knowledge and understanding on the particular subject the challenge is focussing on. We have different methods of focussing the children's minds on the task at hand and getting the children to discuss their thoughts and ideas as a group. Then we ask the children to draw their own ideas and answer questions onto a sheet we have designed to create a sketched design of their idea. We now have over 7000 children's ideas on the website from around the world. It is interesting to see how creative children in different countries are. The makers tell us that they feel more inspired and are pushed into areas that stretch their skills.

How do you get over a creative block?

I try to get my head out of the track it is stuck on. Change the music, change the mood, do something else. Then I push myself to keep writing or doodling thoughts on the subject. It can be hard mental work sometimes. Eventually I break through to the other side where the nice ideas have been hiding.

What was the last item on your to do list?

I don't have an order of doing things. I should make more lists, as they can help you get a bit of satisfaction at the end of the day rather than thinking, What did I actually do today? I'm jealous of bricklayers: At the end of each day, they can look back and see what they have achieved.

What are your 3 favorite possessions?

A pen, paper, and a Branston pickle.

How do you see the world in 2078?

China and India will be a lot more influential on world culture, technology, and politics. We still won't have hoverboards. People will still want to be happier, make more friends, be more attractive. Some will do that in a computer-generated virtual world. The more technology becomes part of our lives, the more we will desire real world experiences.

What's your number one bucket list item?

Contribute something positive to the pile.

Who are you creative crushin' on lately?

I'm thinking musicians are the one's I admire most. Write your song, play the instrument and sing it. I'm jealous of them. Currently, it’s Neil Young

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I still remember the first time I saw Dominic Wilcox’s work, the collection of really weird and clever creations on his blog, Variations on Normal. I was a few years into university, so my body was still 95% hope and ambition. At the same time, I was slowly realizing that I wasn’t, in fact, the center of the universe. It was a confusing time.

I help organizations cut through complexity by shaping how they show up, through brand strategy, identity, and storytelling.

Working at the intersection of brand and business, I bring an editorial eye and a bias toward making—turning ideas into tangible experiences that people can understand, trust, and believe in.

My work spans government, healthcare, financial services, media, and consumer goods, from launching Gen Z-focused ventures to building innovation labs and reimagining legacy brands. I relish moments of ambiguity and enjoy translating across teams, perspectives, and priorities to move ideas forward.

I started my career in editorial and digital design, shaping cross-platform experiences and identity systems in publishing and agency environments. That foundation still shapes how I work today: I’m detail-oriented, collaborative, and overreliant on the Oxford comma. I hold a BFA in Visual Communication from the School of the Art Institute of Chicago.

For 25 years, I've asked the same question: Who does this design exclude—and what are we going to do about it?

My work spans human-centered strategy, inclusive design, and qualitative research, with clients ranging from Microsoft, Google, and Verizon to the National Science Foundation, and San Francisco Unified School District.

Before IDEO, I taught elementary school in East Palo Alto and spent a decade doing design work with social service organizations—where I learned firsthand what it costs people when systems are built without them in mind.

I am currently writing User Error, a nonfiction book about digital access and the design decisions behind it. I live in Oakland, California.

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My expertise spans brand, communication, and product design across tech, education, the arts, and social impact.

I believe great work demands both high-level vision and obsessive attention to detail, and only happens through collaboration.

I bring an inclusive, hands-on approach and a deep understanding of business, which enables me to consistently deliver excellence while always asking why.

Before joining IDEO, I worked at the brand firms Pentagram and VSA Partners. I began my career as a designer, leading teams at the School of the Art Institute of Chicago and the Milwaukee Art Museum. I hold an MFA in graphic design from Maryland Institute College of Art and a BFA in communication design from the Milwaukee Institute of Art & Design, and have taught at some of the best design schools in the US.

I am responsible for IDEO’s long-term success in China and working with clients to use design as a tool to enable growth. Specifically, I have helped Chinese companies design holistic brand solutions through the development of their products, communication, services, and innovation teams, and I have helped multinationals expand their presence and influence in China.

I advise global leaders on developing China-led innovation and capabilities.

In over 15 years in IDEO Shanghai, I have worked on projects that use design to elevate the quality of the experience of healthcare products and services, streamline processes that increase productivity, create spaces and programs that promote and enable inclusive communities, and build next generation mobility solutions that are planet-positive.

Before joining IDEO, I worked at Philips Electronics and the Electrolux Group in Italy, the Netherlands, and Singapore on a number of breakthrough commercial products. I am a member of the Young President Organization in Shanghai.

Most AI products today are built for work—a space with clear problems and established systems. One founder noticed a gap: personal life is messier, harder to systematize, and mostly left behind by the AI boom. So she built Cue, a personal AI that lives inside iMessage and group chats, to go where the other tools haven't.

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In this episode, Becca Carroll, IDEO's Chief Strategy Officer, talks with Sida Li, co-founder and CEO of Shared Context Lab, about staying anchored to a human need while the technology around her keeps changing shape, why she treats her business model with the same rigor she'd bring to a product, and what it feels like to build a company at this particular, disorienting moment in AI.

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The conversation also gets into how Sida makes design decisions: the language Cue uses to describe itself, the tradeoffs behind building inside iMessage instead of a new app, and a real story about a business idea that didn’t pan out.

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This is the second in a two-part series profiling founders from IDEO's Startups-in-Residence program. The first conversation is with Johannes Seemann, founder of Sooner, on designing GenAI for the emotional side of money.

Most personal financial tools are built to run the numbers and optimize towards a budget. While that works for some, most people experience money as a lived relationship that does not neatly fit into a spreadsheet. Johannes Seemann and Becca Carroll discuss why money is emotional before it is mathematical, and what a human-centered approach to building a generative AI financial product looks like in practice.

Mina Seetharaman talks with Scott Shigeoka, author of Seek and Head of Curiosity Cultivation at the Eames Institute, about what distinguishes genuinely curious leadership from performative curiosity, how power dynamics shape curiosity, and why practicing curiosity can restore energy rather than drain it.

Mina Seetharaman talks with David Epstein, author of Inside the Box and Range, about why total freedom often produces average work, how leaders can design useful limits on purpose, and what organizations such as General Magic and Pixar reveal about the relationship between boundaries and creativity.