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McKinsey’s Lenny Mendonca and Stanford professor Hayagreeva Rao speak with Tim Brown about his perspective on innovation at IDEO and at other organizations. In the article, he focuses on the role of leadership in stimulating creativity, the barriers that sometimes inhibit it, and the incentives that really help to generate new ideas. He also discusses opportunities to innovate in public services and the promise of user-generated online content.

Download the PDF here.