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Columnist and panel moderator Alice Rawsthorn asks, What exactly is sustainable design? What constitutes success? And failure? On what criteria? These issues were debated at the World Economic Forum’s annual meeting in Davos, Switzerland. The panel, “Design for Sustainability,” included William McDonough, the American architect who co-authored the book, “Cradle to Cradle”; Cameron Sinclair, co-founder of Architecture for Humanity; and IDEO's Tim Brown.

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