In the Wall Street Journal, Gary Hamel writes about the power and importance of design, highlighting Tim Brown's take on design thinking. As Gary puts it, “Tim’s argument: design should be viewed instead as a fundamental business discipline that can produce insanely loyal customers and fat, chunky margins (and also help us solve global-scale challenges like pollution and poverty).”

For the full article, click here.
For information about Tim’s book on design thinking, Change by Design, click here.