When attempting to solve wicked problems, creative thinkers must design systems that influence people’s behavior on a mass scale. Every ecosystem is comprised of both micro and macro elements, and when any element gets out of whack, the rest of the system suffers. In too many cases, products and services are conceived to impact massive change, yet the offerings lack an awareness of their overall systems.
IDEO’s Ilya Prokopoff and Fred Dust talk about designing systems at scale to solve some of the world’s big problems.
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