The Latest News
The California Sunday Magazine
Fast Company on Holiday Inn Express Europe
Fast Company speaks to Chris Grantham about IDEO, London’s redesign of the Holiday Inn Express Europe, and prototyping to develop a more human-centered travel experience.
NBC’s TODAY Show features Barbara Beskind
NBC’s TODAY Show features IDEO’s Barbara Beskind, a 91-year-old designer who grew up with a passion for technology and engineering at a time when society often did not consider women for roles in these industries. Watch the full segment here.
Happy Meals—IDEO in The Atlantic
The Atlantic features IDEO’s work with San Francisco Unified School District to transform the lunchroom experience for public school children. Sandy Speicher, Managing Director of IDEO’s Education Studio, explains how the project centered on re-designing the cafeteria atmosphere instead of solely focusing on food. For the full article click here.
Start-up Ecosystems x Large Organizations
The Business Times
Barbara Beskind Speaks with NPR's All Things Considered
NPR: All Things Considered
IDEO’s Barbara Beskind on All Things Considered talking about her experience designing tech for older generations.
Tim Brown's AXIS Magazine Cover Interview
Tim Brown graces the cover of the February 2015 issue of AXIS Magazine. Covering topics ranging from the change in design’s function and role to IDEO’s mission in Japan, this serves as the third time an IDEO employee has graced the cover of the influential Japanese and English design publication. Pick up a copy at your local newsstand, or view the synopsis of the story here.
TIME names PillPack, former IDEO Boston Startup-in-Residence, as one of the 25 Best Inventions of 2014
Along with the Apple Watch and 3D printing, former IDEO Boston Startup-in-Residence, PillPack, was named to Time’s annual round-up of the top 25 Inventions of 2014. The inventions had to make the “world better, smarter and –in some cases – a little more fun.”
This week The Atlantic also writes about PillPack’s disruptive service and quotes its CEO and founder, TJ Parker, on his company’s collaboration with IDEO, “We [had] the opportunity to make everyday tasks delightful. Even something as unsexy as taking pills.”
IDEO’s Exploration into the Future of Automobility
WIRED, Fast Company and DesignBoom
Leading design publications cover IDEO’s exploration into the Future of Automobility, illustrating how transportation will change in the near and long term. Danny Stillion and Ricardo Figueiroa introduce three new concepts that conceptualize the commute, package delivery services and the mobile office experience. Read more in WIRED, Fast Company and DesignBoom.
The Engineer of the Original Apple Mouse Talks About His Remarkable Career
WIRED spotlights the career of self taught engineer and early IDEO employee Jim Yurchenco. The featured video, narrated by Jim, focused on the art of engineering, design and culture at IDEO and gives budding designers advice for success. IDEO project highlights include Apple’s first mouse, the Palm V and the first desktop computer for Metaphor. Read the full story here.
Leif Talks to Design Report
Shaping a School System, From The Ground Up
The New York Times
The New York Times spotlights IDEO’s work with Innova Schools to design a school system in Peru from the ground up. The article looks at how “increasingly design companies like IDEO are being asked to build complex systems for businesses, governments and non profit organizations”. For the full article click here.