The Latest News


ShopWell Featured on the TODAY Show


ShopWell, a food information site and mobile app that got its start at IDEO, was featured on NBC’s TODAY show in a segment about online tools designed to help shoppers make healthier choice at the grocery store. Watch the segment here.

articles / Posted: April 30, 2012


GOOD Selects IDEO for the GOOD Company Project

GOOD Magazine

GOOD sought out 40 organizations with between 100 and 1,000 employees that are working for a smarter and better world. Check out the IDEO section under the “Creative” tab here.

awards / Posted: April 27, 2012


Diego Rodriguez on Game Changers

RACER Magazine

IDEO partner and car enthusiast Diego Rodriguez pens an article about what defines a game changer for motorsports magazine RACER. He ends with this: “Racers responsible for tomorrow’s innovations want forward-looking, entrepreneurial playing fields ... where the name of the game is doing the most with what you’ve got. Long live the racer’s garage, and all the future game changers brewing within.” The full article is available in the May print edition and under a subscription at the RACER site.

articles / Posted: April 24, 2012


Mashable’s 5 Questions for Duane Bray


Duane Bray dives into his background and talks about the potential for reinvention at IDEO. Read the interview here.

articles / Posted: April 17, 2012


Designing a Next-Gen Pilates Machine

Fast Company's Co. Design

FastCoDesign discusses IDEO’s work for Balanced Body, the leading Pilates equipment manufacturer.

articles / Posted: April 13, 2012


Colin Raney Talks Organizational Evolution

Harvard Business Review Blog

Tectonic shifts in culture and technology over the past decade have rapidly accelerated change in the market. How do you evolve your organization and your strategy regularly and rapidly in order to compete? Colin Raney offers up five tips on the Harvard Business Review blog.

articles / Posted: April 9, 2012


Jeff Chapin Speaks at TEDxChange


Jeff Chapin talked about design’s ability to enable conversations at TEDxChange: The Big Picture, an event hosted by TED and the Bill and Melinda Gates Foundation. Jeff shared the stage with Baaba Maal, Melinda Gates, Sven Giegold, and Theo Sowa. Catch his talk at 3:38 here.

events / Posted: April 8, 2012


Make-a-thon on Make Magazine site

Make Magazine

Make Magazine features IDEO London’s Make-a-thon event on their Makezine blog here.

articles / Posted: April 6, 2012


Design Taxi Covers Creativity in Education

Andrea Kershaw sits down with the outlet to discuss her thoughts on why nurturing creativity in schools is so important now, and how to enable teachers – who are creative leaders themselves – to become drivers of change.

articles / Posted: April 6, 2012


Tim Brown on Rethinking Design


IDEO’s CEO and President, Tim Brown, spoke about new concepts in design at the 2012 New Zealand Trade & Enterprise “Better By Design” CEO Summit. Read Tim’s discussion with Idealog here and watch the talk here.

articles / Posted: April 5, 2012


HCD Connect Platform Launches

Social sector innovators, unite!, IDEO’s sister nonprofit organization, with support from the Bill and Melinda Gates Foundation, launched the HCD Connect platform today.

People using HCD (human-centered design) methods and approaches can now connect with other people working on similar projects and in similar geographies, and ask questions to a growing HCD community. Check out a blog post about the platform on Impatient Optimists, the Bill & Melinda Gates blog. GOOD, Core77 and Public Interest Design also covered the platform.

articles / Posted: April 4, 2012