The Latest News


Empathy on the Edge

IDEO is expanding the power of design thinking by helping organizations to scale and sustain empathy. Find out how here.

articles / Posted: January 9, 2014


Harvard Business Review IDEO's Helping Culture

Harvard Business Review

IDEO’s culture of helping is highlighted in the latest issue of Harvard Business Review. Click here for the full story. Read the article in Chinese here.

View the pdf

articles / Posted: January 8, 2014


Winners announced in OpenIDEO’s Creative Confidence Challenge


OpenIDEO, IDEO’s open innovation platform, announces the winners in the Creative Confidence challenge that explored the question, “How Might We Inspire Young People to Cultivate their Creative Confidence?” Nine winners stemming from over 1,000 inspirations and 600 ideas were chosen ranging from a toolkit for creative confidence enablers to an online platform that structures creative opportunities through games.

articles / Posted: December 18, 2013


Off the Record is Live

Off The Record, an eclectic compilation of original IDEOer tracks, is live for all to enjoy. Share with your friends and rock on!

articles / Posted: December 12, 2013


Creative Confidence in Süddeutsche Zeitung

Süddeutsche Zeitung

Sophie Crocoll from the German daily newspaper, Süddeutsche Zeitung, talks about David and Tom Kelley‘s Creative Confidence. Creative Confidence will be available in Germany in early 2014. Read the full article here.

articles / Posted: December 4, 2013


New Bike Saddle for Brooks England in the News

IDEO’s collaboration with Brooks England for the Cambium C17 bicycle saddle was covered in DesignBoom, WIRED, Core77, Fast Company and 7x7. Read more about the work here.

articles / Posted: November 15, 2013


Creative Confidence on Slate

Slate Magazine

In this six part series, Slate Magazine explores Creative Confidence, the new book from IDEO’s Tom and David Kelley. Read about Doug Dietz and his work for GE redesigning the MRI experience for children, the value of rapid prototyping, what Steve Jobs taught us about creative confidence, and the trick to inventing a better ice cream scoop for Zyliss.

More at Slate‘s blog The Eye.

articles / Posted: November 1, 2013


Time for Asia to Build its Creative Confidence


Paul Bennett‘s piece appears in TODAY, a Singapore daily newspaper: “Asia is having its own creative moment, albeit in many different places and at many different levels.” Read the full article here.

articles / Posted: October 31, 2013


Tom and David Kelley on The Charlie Rose Show

The Charlie Rose Show and BloombergTV

Tom and David Kelley in a conversation with Charlie Rose about Creative Confidence. Catch the full show on BloombergTV here.

events / Posted: October 29, 2013


Paul Bennett on Creativity as a National Asset

Channel News Asia

Paul Bennett talks about transforming the way we cultivate, celebrate, and measure creativity on Channel News Asia. Watch him on the Perspectives show here.

events / Posted: October 28, 2013


David Kelley in Bloomberg Businessweek

Bloomberg Businessweek

Bloomberg Businessweek breaks down David Kelley‘s life from his contribution to Boeing’s 747 to opening the Hasso Plattner Institute of Design at Stanford. Read the full piece here.

articles / Posted: October 25, 2013


CBS This Morning Talks with Tom and David Kelley About Creative Confidence

CBS This Morning

IDEO’s Tom and David Kelley talk with CBS This Morning hosts Charlie Rose, Gayle King and Norah O’Donnell about creativity and their new book Creative Confidence. Watch the full segment here.

articles / Posted: October 17, 2013


Improving School Lunches Through Design

The New York Times

The New York Times Fixes Blog covers IDEO’s work with the San Francisco Unified Schools District to improve school lunches through better design. Read the full article here.

articles / Posted: October 16, 2013


Creative Confidence: On Shelves Now!

WIRED, Fortune, KQED, Core77, Forbes, Time, Metropolis, GOOD, The New York Times, TED, Psychologies Magazine, and Slate

IDEO founder and Stanford creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Read coverage of Creative Confidence in Wired, Fortune,, Core77, Forbes, Time, Metropolis, GOOD, The New York Times, TED, Psychologies Magazine and Slate. For even more on Creative Confidence, visit the book site here.

articles / Posted: October 15, 2013


Introducing the Spark Camera App from IDEO’s Toy Lab

CNET, WIRED, and Boing Boing

CNET, WIRED and Boing Boing on IDEO’s Spark Camera app for iPhone. Spark is IDEO’s answer to the question: how can we give people a simple way to make great looking videos on a smartphone? Download the app here and find out more about Spark here.

articles / Posted: October 14, 2013

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