The Latest News


A new social currency emerges in Singapore

Asia One

IDEO’s Pete Overy reflects on how Singapore’s aspirations have changed from the traditional 5Cs – car, country club, cash, credit card, and condominium – to a new set of values, based on creativity, collaboration, contribution, compassion, and confidence. Read the full article here.

articles / Posted: September 22, 2015


Redesigning the Future of Voting with LA County

CBS This Morning

CBS This Morning follows IDEO’s work with Los Angeles County, home to the most voters in the U.S., in redesigning the voting system. Watch the broadcast here and read more about our work with LA County here.

articles / Posted: September 15, 2015


Design for Action in HBR

Harvard Business Review

In “Design for Action,” IDEO’s Tim Brown and Roger Martin, Director of the Martin Prosperity Institute at the Rotman School of Management, write about the shift in design—from discrete physical objects to strategies, user experiences and holistic systems—and how the introduction and integration of these “designed artifacts” is even more critical to success than the design of the artifacts themselves.​ View the article on here.

Or download the PDF here.

articles / Posted: September 1, 2015


Is Design Thinking Still a Competitive Advantage?

Harvard Business Review

​In 2008, Tim Brown authored “Design Thinking” for Harvard Business Review, which explored how thinking like a designer can transform the way you develop products, services, processes—and even strategy.

Now that design thinking is everywhere, ​Tim asks “When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?”​ In this HBR piece, Tim suggests that in order to create sustained competitive advantage, businesses must be not just practitioners, but aim for mastery of design thinking. View the article on here.

Or download the PDF here.

articles / Posted: August 27, 2015


Four International Design Excellence Awards


​ IDEO and were awarded at total of 4 International Design Excellence Awards by the IDSA (three and one respectively). Winning designs ranged from designing a scalable network of K-11 schools in Peru to an exploration into the future of automobi​lity. Read more about the winners here.

​2015 Winners​
Innova — Gold | Design Strategy
Design Kit ​(  —  Gold | Social Impact
Tempur-Pedic — ​ Silver | Design Strategy​
Future of Automobility — ​ Bronze | Automotive + Transportation

awards / Posted: August 26, 2015


Bloomberg Businessweek on L.A. County Voting

Bloomberg Businessweek

Karen Weise covers IDEO’s partnership with Los Angeles County to redesign the voting system from the ground up. The article quotes IDEO Partner Blaise Bertrand and Project Lead Matt Adams, highlighting how IDEO’s human-centered process will revolutionize how we cast a vote. Read the full article on Bloomberg Businessweek.

articles / Posted: July 13, 2015


IDEO at the White House

The White House

IDEO’s Tim Brown, Barbara Beskind, and Gretchen Addi speak at the White House Conference on Aging 2015. This conference, held once every ten years, addresses issues faced by older Americans and how we might enhance the future of aging. Watch the conference live at

events / Posted: July 13, 2015


Society of Grownups Wins a Core77 Design Award


IDEO wins a Core77 Design Award in the Strategy & Research category for Society of Grownups, a financial advisory service created in partnership with MassMutual. Society of Grownups was also a runner-up in the Service Design category.

awards / Posted: June 8, 2015


Five Webby Awards for IDEO

The Webby Awards

Five IDEO projects win Webby Awards and four projects are named Webby honorees across multiple categories. Winning projects include Pillpack, Future of Automobility, Cafeteria Designed for Me, and Society of Grownups. Honorees include Thanks Birth Control, Design Kit, Future of Automobility, and Creative Listening. Two projects also received a People’s Voice Award.

awards / Posted: April 27, 2015


Citizen-Centered Design

Rotman Magazine

What happens when governments think of citizens as customers, and how can these efforts scale? Andrea Kershaw co-authors a feature article in Rotman Magazine, presenting a new toolkit for solving citizens’ challenges.

articles / Posted: April 20, 2015


Michael Hendrix on Design Thinking


Michael Hendrix is interviewed by HOW in advance of his May 8 keynote at HOW Design Live in Chicago.

articles / Posted: April 9, 2015


Redesigning Death

The California Sunday Magazine

California Sunday Magazine profiles Paul Bennett and IDEO’s work with BJ Miller and Zen Hospice on redesigning the end of life experience.

articles / Posted: March 19, 2015


Introducing IDEO U: IDEO's online learning school!

IDEO U, IDEO’s online school where leaders learn to unlock their creative potential, launched today. The first course, Insights for Innovation, taught by Jane Fulton Suri and Coe Leta Stafford is now open for enrollment and begins March 23rd. For more, read here.

events / Posted: March 16, 2015


Fast Company on Holiday Inn Express Europe

Fast Company

Fast Company speaks to Chris Grantham about IDEO, London’s redesign of the Holiday Inn Express Europe, and prototyping to develop a more human-centered travel experience.

articles / Posted: March 11, 2015


NBC’s TODAY Show features Barbara Beskind


NBC’s TODAY Show features IDEO’s Barbara Beskind, a 91-year-old designer who grew up with a passion for technology and engineering at a time when society often did not consider women for roles in these industries. Watch the full segment here.

articles / Posted: February 27, 2015

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