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In the News
We don't like to toot our own horn, but love it when others do
IDEO's Tim Brown: For Design, "Empathy Is Not the End, It's the Means"
Tim Brown spoke at Fortune's Brainstorm Design conference in Singapore, saying, “For me as a designer, empathy is not the end, it’s the means. I don’t want to be designing things just for me. I want to be designing things for people who are different from me.”
Read the article here.
Podcast: Finding Your Creative Confidence
When you hear the name Tim Brown, the words design thinking are likely to follow. As a leading influencer of the design thinking movement, Tim encourages companies to solve problems primarily through the lens of what people need. In other words, Tim wants us all to think more like designers.
Listen to the first part of the podcast here, then the second here.
From Cisco to Lego: The Secrets to Unlocking Organizational Creativity
It’s easy to say that creativity is an essential part of an organization, but fostering it is another thing entirely. While in Davos, IDEO CEO Tim Brown talked collaboration, trust, and the key to building creative teams with three other executives and Fast Company's editor-in-chief Stephanie Mehta.
Read the article here.
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