The Latest News
A new social currency emerges in Singapore
Redesigning the Future of Voting with LA County
CBS This Morning
Design for Action in HBR
Harvard Business Review
In “Design for Action,” IDEO’s Tim Brown and Roger Martin, Director of the Martin Prosperity Institute at the Rotman School of Management, write about the shift in design—from discrete physical objects to strategies, user experiences and holistic systems—and how the introduction and integration of these “designed artifacts” is even more critical to success than the design of the artifacts themselves. View the article on HBR.org here.
Is Design Thinking Still a Competitive Advantage?
Harvard Business Review
In 2008, Tim Brown authored “Design Thinking” for Harvard Business Review, which explored how thinking like a designer can transform the way you develop products, services, processes—and even strategy.
Now that design thinking is everywhere, Tim asks “When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?” In this HBR piece, Tim suggests that in order to create sustained competitive advantage, businesses must be not just practitioners, but aim for mastery of design thinking. View the article on HBR.org here.
Four International Design Excellence Awards
IDEO and IDEO.org were awarded at total of 4 International Design Excellence Awards by the IDSA (three and one respectively). Winning designs ranged from designing a scalable network of K-11 schools in Peru to an exploration into the future of automobility. Read more about the winners here.
Innova — Gold | Design Strategy
Design Kit (IDEO.org) — Gold | Social Impact
Tempur-Pedic — Silver | Design Strategy
Future of Automobility — Bronze | Automotive + Transportation
Bloomberg Businessweek on L.A. County Voting
Karen Weise covers IDEO’s partnership with Los Angeles County to redesign the voting system from the ground up. The article quotes IDEO Partner Blaise Bertrand and Project Lead Matt Adams, highlighting how IDEO’s human-centered process will revolutionize how we cast a vote. Read the full article on Bloomberg Businessweek.
IDEO at the White House
The White House
Society of Grownups Wins a Core77 Design Award
Five Webby Awards for IDEO
The Webby Awards
Five IDEO projects win Webby Awards and four projects are named Webby honorees across multiple categories. Winning projects include Pillpack, Future of Automobility, Cafeteria Designed for Me, and Society of Grownups. Honorees include Thanks Birth Control, Design Kit, Future of Automobility, and Creative Listening. Two projects also received a People’s Voice Award.
Michael Hendrix on Design Thinking
The California Sunday Magazine
Introducing IDEO U: IDEO's online learning school!
Fast Company on Holiday Inn Express Europe
Fast Company speaks to Chris Grantham about IDEO, London’s redesign of the Holiday Inn Express Europe, and prototyping to develop a more human-centered travel experience.
NBC’s TODAY Show features Barbara Beskind
NBC’s TODAY Show features IDEO’s Barbara Beskind, a 91-year-old designer who grew up with a passion for technology and engineering at a time when society often did not consider women for roles in these industries. Watch the full segment here.