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ArticlesCoindesk

IDEO CoLab launches Startup Studio

CoLab, IDEO's platform for collaborative impact, announced the launch of a blockchain accelerator called Startup Studio.

Read more via Coindesk

ArticlesThe Atlantic

Why Ford Hired a Furniture Maker as CEO

Ford CEO Jim Hackett is looking to the future—and he's betting on design. The Atlantic's Jerry Useem profiles Hackett, diving deep into the former Steelcase executive's passion for user experience-driven strategy. Hackett worked with IDEO in the early 1990s and starting again in 2016 as the new leader of the automotive giant. His human-centered approach—credited in part to the relationship Hackett built with IDEO's David Kelley—is a tenet of Ford's future-facing strategy.

Read the piece here.

PressFortune

IDEO's Tim Brown: For Design, "Empathy Is Not the End, It's the Means"

Tim Brown spoke at Fortune's Brainstorm Design conference in Singapore, saying, “For me as a designer, empathy is not the end, it’s the means. I don’t want to be designing things just for me. I want to be designing things for people who are different from me.”

Read the article here.