The Latest News


Four Core77 Design Awards for IDEO


Four IDEO projects were honored in the 2016 Core77 Design Awards. In the Design Education Initiatives category, The Teachers Guild was selected as the Winner, and Creative Tensions as Notable. Designs in collaboration with Brooks Bags and Team Rubicon were honored as runners-up in the Consumer Products and Service Design categories, respectively. also walked away with a list of accolades: Divas was honored as the Winner in the Service Design category and Runner-Up in Design for Social Impact, and the d.light A1 solar light was selected as Runner-Up in the Consumer Products category.

awards / Posted: June 2, 2016


Design and Business: A Conversation with IDEO China’s Charles Hayes

Cheung Kong Graduate School of Business

Cheung Kong Graduate School of Business, one of China’s top business schools, interviews IDEO’s Charles Hayes on the latest in design and business in China. Read the article here.

articles / Posted: May 23, 2016


Reimagining the End-of-Life Experience


OpenIDEO launches their End of Life Challenge to tackle a compelling question: How might we reimagine the end-of-life experience for ourselves and our loved ones? The challenge runs through July in collaboration with Sutter Health, Ungerleider Fund and HELIX Centre. Contribute your ideas here!

events / Posted: May 9, 2016


IDEO Honored at the Webby Awards

The Webby Awards

IDEO receives two wins in the 20th annual Webby Awards: the Teachers Guild wins the Webby Award for Web Associations, and Sesame Street Makes Music wins the People’s Voice Award for Family & Kids Apps. Two IDEO projects were also named Webby Honorees, including IDEO U and Creative Listening.

awards / Posted: April 29, 2016


IDEO Joins the kyu collective


IDEO has joined the kyu collective, a group of diverse creative companies committed to addressing the most significant challenges facing business and society. Read CEO and president of IDEO Tim Brown’s original Medium piece on the kyu collective here.

For more info, visit

Download the Chinese translation of the Medium piece here (中文).

events / Posted: February 9, 2016


A New Social Currency Emerges in Singapore

Asia One

IDEO’s Pete Overy reflects on how Singapore’s aspirations have changed from the traditional 5Cs – car, country club, cash, credit card, and condominium – to a new set of values, based on creativity, collaboration, contribution, compassion, and confidence. Read the full article here.

articles / Posted: September 22, 2015


Redesigning the Future of Voting with LA County

CBS This Morning

CBS This Morning follows IDEO’s work with Los Angeles County, home to the most voters in the U.S., in redesigning the voting system. Watch the broadcast here and read more about our work with LA County here.

articles / Posted: September 15, 2015


Finalists in Fast Company’s Innovation by Design Awards 2015

Fast Company

Two IDEO projects have been selected as finalists in Fast Company’s 2015 Innovation By Design Awards: Concept Kitchen 2025 in the experience category, and the Future of Automobility in the experimental category.

articles / Posted: September 14, 2015


Design for Action in HBR

Harvard Business Review

In “Design for Action,” IDEO’s Tim Brown and Roger Martin, Director of the Martin Prosperity Institute at the Rotman School of Management, write about the shift in design—from discrete physical objects to strategies, user experiences and holistic systems—and how the introduction and integration of these “designed artifacts” is even more critical to success than the design of the artifacts themselves.​ View the article on here.

Or download the PDF here.

articles / Posted: September 1, 2015


Is Design Thinking Still a Competitive Advantage?

Harvard Business Review

​In 2008, Tim Brown authored “Design Thinking” for Harvard Business Review, which explored how thinking like a designer can transform the way you develop products, services, processes—and even strategy.

Now that design thinking is everywhere, ​Tim asks “When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?”​ In this HBR piece, Tim suggests that in order to create sustained competitive advantage, businesses must be not just practitioners, but aim for mastery of design thinking. View the article on here.

Or download the PDF here.

articles / Posted: August 27, 2015


Four International Design Excellence Awards


​ IDEO and were awarded at total of 4 International Design Excellence Awards by the IDSA (three and one respectively). Winning designs ranged from designing a scalable network of K-11 schools in Peru to an exploration into the future of automobi​lity. Read more about the winners here.

​2015 Winners​
Innova — Gold | Design Strategy
Design Kit ​(  —  Gold | Social Impact
Tempur-Pedic — ​ Silver | Design Strategy​
Future of Automobility — ​ Bronze | Automotive + Transportation

awards / Posted: August 26, 2015


Bloomberg Businessweek on L.A. County Voting

Bloomberg Businessweek

Karen Weise covers IDEO’s partnership with Los Angeles County to redesign the voting system from the ground up. The article quotes IDEO Partner Blaise Bertrand and Project Lead Matt Adams, highlighting how IDEO’s human-centered process will revolutionize how we cast a vote. Read the full article on Bloomberg Businessweek.

articles / Posted: July 13, 2015


IDEO at the White House

The White House

IDEO’s Tim Brown, Barbara Beskind, and Gretchen Addi speak at the White House Conference on Aging 2015. This conference, held once every ten years, addresses issues faced by older Americans and how we might enhance the future of aging. Watch the conference live at

events / Posted: July 13, 2015


Society of Grownups Wins a Core77 Design Award


IDEO wins a Core77 Design Award in the Strategy & Research category for Society of Grownups, a financial advisory service created in partnership with MassMutual. Society of Grownups was also a runner-up in the Service Design category.

awards / Posted: June 8, 2015


Five Webby Awards for IDEO

The Webby Awards

Five IDEO projects win Webby Awards and four projects are named Webby honorees across multiple categories. Winning projects include Pillpack, Future of Automobility, Cafeteria Designed for Me, and Society of Grownups. Honorees include Thanks Birth Control, Design Kit, Future of Automobility, and Creative Listening. Two projects also received a People’s Voice Award.

awards / Posted: April 27, 2015

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