AwardsFast Co. Design

IDEO Wins Fast Co. Innovation By Design Award

IDEO's work with Planned Parenthood to redesign the patient experience was selected as the Health category winner in the 2016 Fast Company Innovation By Design Awards. The IDEO Toy Lab's new smartphone app, Monster Moves, was also selected as a finalist in the Apps category.

See the full list of winners here. Read more about the new Planned Parenthood Experience at plannedparenthoodexperience.org

PodcastsBBC Business Daily

IDEO London on How to Be Creative

BBC Business Daily visits IDEO London for a radio segment on how to be creative. The segment features interviews with IDEO designers as proof that a lively office environment and a focus on collaboration can create an atmosphere of creativity. 

Listen to the segment here.

ArticlesHarvard Business Review

Is Design Thinking Still an Advantage?

In 2008, Tim Brown authored "Design Thinking" for Harvard Business Review, which explored how thinking like a designer can transform the way you develop products, services, processes—and even strategy.

Now that design thinking is everywhere, Tim asks "When Everyone Is Doing Design Thinking, Is It Still a Competitive Advantage?" In this HBR piece, Tim suggests that in order to create sustained competitive advantage, businesses must be not just practitioners, but aim for mastery of design thinking. View the article on HBR.org here.

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