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Planes, supply chains, and automobiles

From supersonic jets to packaging and supply chains to innovation engines for America's most famous car company, we've worked in just about every category, all over the world.
“Human-centric design works. We conceived the F-150 Lightning as a cross-functional team. It helped us create the best solutions. We may not have found the Mega Power Frunk and bi-directional power without it, and we probably wouldn't have had the tenacity required to deliver it.”
Darren Palmer
Vice President of Global EV Programs, Ford Motor Company

Featured work

Accelerating the future of air travel

Reinventing supersonic flight with Boom.

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Boom Supersonic

Better sales, less waste

H&M transforms its operations to cut excess inventory.

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H&M

Building a culture of creativity and innovation

When a company has been in business for over than 120 years and employs 183,000 people, changing how it works is like turning an ocean liner.

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Ford

Designing a more comfortable pap smear

Working with Teal Health to create a system for at-home cervical cancer screening.

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Teal Health

An in-store experience for the digital era

Reinventing the in-store experience for digital-first shoppers with Sephora.

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Sephora

Culture as catalyst

Moderna defines its Mindsets to preserve its future.

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Moderna

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Latest work

Helping parents understand Beyfortus, a life-saving newborn immunization

Sanofi’s novel “glocal” strategy boosts a blockbuster RSV drug for infants.

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Case study

Equipping agricultural retailers to empower rural farmers in China

How Bayer Crop Science set out to scale its service to Chinese farmers in a highly fragmented market.

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Bayer Crop Science
Strategic Futures
Breakthrough Products
Food
Consumer Products & Retail

Designing the connected future of diabetes management

Expanding IDEO's partnership with Ascensia to develop an engaging, internet-enabled blood glucose monitoring system.

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Ascensia Diabetes Care
Creative Capabilities
Breakthrough Products
Health

Designing the city skies of tomorrow

Designing the city skies of tomorrow.

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JAXA
Strategic Futures
Breakthrough Products
Mobility
Technology

Preparing an industrial leader for the digital future

Changing the culture, mindset, and way of working at a global manufacturing firm.

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Georg Fischer
Creative Capabilities
Breakthrough Products
Industrial & Manufacturing

Reimagining everyday travel for America and beyond

Designing a new hotel experience that feels just right, every time.

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Intercontinental Hotels Group
Strategic Futures
Hospitality

Sparking a conversation around policing in NYC

Helping the New York Civil Liberties Union activate a city-wide, nontraditional campaign centered on listening.

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New York Civil Liberties Union
Creative Capabilities
Public Sector

Driving growth at Europe’s largest online fashion retailer

How Zalando redesigned the way it works and saw profits soar.

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Zalando
Creative Capabilities
Consumer Products & Retail

Elevating the craft of Chinese cuisine

Helping a packaged foods company in China define its purpose and take its place on the international stage.

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Shinho
Strategic Futures
Food
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© 2025 IDEO