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This 5-minute Thought Exercise Will Help You Define Your Purpose

A strong sense of purpose can help your company perform better and help you live longer. Joe Brown has a simple thought exercise (and a new IDEO U course) that can help you hone in on your purpose.

Read the full article here.


Will Your Next Office Come on Wheels?

Dwell Magazine interviewed Danny Stillion for a feature on autonomous vehicles “as mobile, connected workspaces.” Stillion explained, "It’s not about going to work, it’s about the work coming to us. It’s part of a vision for a shared, autonomous, electronic platform."

Read the full article here.

ArticlesEvening Standard

Can AI Have Empathy? The HyperHuman Thinks So...

AI isn’t all Robocops and Russian bots; IDEO is imagining a Hyper Human world where augmented intelligence can teach humans more about one another. “We want machine learning experts to think about AI in terms of the human challenges it might solve, rather than...the technical milestones they might surpass,” said IDEO designer Jure Martinec.

Read the full article here.

Latest News

ArticlesThe Wall Street Journal

Businesses Take a Page from Design Firms

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Tim Brown on the Lessons of His Career

November 10, 2008

AwardsSpark Awards

IDEO Honored in the 2008 Spark Awards

October 29, 2008

ArticlesHarvard Business Review

Creativity and the Role of the Leader

October 14, 2008


Design Thinking: Tim Brown's Blog

September 19, 2008


Designs On—

August 15, 2008

ArticlesGary Hustwit


August 12, 2008