Psst! We’ve updated our privacy policy.
Read it to learn about how we use your personal information.
Uh oh! Looks like your browser’s out of date.
You’ll have more fun viewing our site on one of these instead.

AI Needs to Earn Our Trust, Just Like Any Human Relationship

Data scientist Justin Massa authored this POV in Quartz about how to build respectful, trusting relationships between humans and AI, continuing IDEO’s streak of powerful D4AI editorials.

Read the full article here.

VideosPBS NewsHour

Growing Advocacy and Awareness Bringing Accessible Design to More People than Ever

LA County’s revamped voting machines were featured in a PBS NewsHour program on designing for inclusivity: “IDEO consulted people with cerebral palsy. The designers found that touch screens work best for them—and, it turned out, touch screens worked best for most other voters, too.”

Watch the full segment here.

ArticlesXinhua News Agency

Design-empowered Innovation: Lead a Creative China 2030 Module 3 Concluded with Success

Xinhua News Agency covered the latest module of our elite Tsinghua University executive education program. Charles Hayes told the agency, "When it comes to design in China, the challenge and opportunity comes from how it can intersect with mindsets and culture, hence the importance of this program." (Chinese language piece)

Read the full article here.

Latest News

ArticlesThe Wall Street Journal

‘Inspired Design is Essential — and All Too Rare’

December 02, 2009

PressEl País and El Correo

Tom Kelley Interviewed in El País and El Correo

November 24, 2009

ArticlesStanford Social Innovation Review

Design Thinking for Social Innovation

November 23, 2009


IDEO Wins Four Spark Awards

October 30, 2009

EventSan Diego, CA

Tim Brown Speaks at TEDMED 2009

October 27, 2009

ArticlesThe New York Times

Tim Brown Talks to The New York Times About Asking Questions

October 26, 2009


IDEO Makes the GOOD 100

October 19, 2009


Tim Brown Discusses Healthcare on NPR

October 12, 2009

ArticlesPharma Marketing Journal

Axel Unger Interviewed About Design for Healthcare

October 05, 2009