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PodcastsUPS Longitudes

Podcast: Finding Your Creative Confidence

When you hear the name Tim Brown, the words design thinking are likely to follow. As a leading influencer of the design thinking movement, Tim encourages companies to solve problems primarily through the lens of what people need. In other words, Tim wants us all to think more like designers.

Listen to the first part of the podcast here, then the second here.

VideosBBC World

What Is Human-Centered Design, How Does It Work, and Why Is It So Valuable?

On September 26th 2018, Sue Siddall appeared on the BBC News Channel’s live morning news program, BBC Business Live, to talk about IDEO and human-centered design. Shown live in the UK, the program is also broadcast globally via BBC World — as a result, it reaches a potential audience of around 250 million.

Sue offered a top-line introduction to IDEO’s work in Europe on the occasion of IDEO’s 40th birthday including how IDEO has evolved from a heritage in product design to what we’re doing today, helping businesses build their capacity for scaling innovation.

ArticlesForbes

Flexibility is the Key to Creative Leadership

These days, business talk is all about innovation and design. This is thanks in part to the role technology companies play in driving the economy of the U.S., in particular. But it can also be attributable to an acknowledgement that, in a digital world where established organizations are under threat from all sides, just being more efficient is not going to be enough to ensure survival, let alone a thriving future.

Read the full article here.

Latest News

PressDesign Observer, Core77, Public Interest Design and Unbeige

IDEO.org Launches

September 23, 2011

AwardsFast Company

IDEO in Fast Company's Masters of Design issue

September 19, 2011

ArticlesThe 99 Percent

The 99% Blog on Innovation and Play

September 16, 2011

PodcastsNPR

Tim Brown on NPR's Morning Edition

September 09, 2011

VideosU.S. Department of State

Secretary Clinton Mentions IDEO's Work with Somalia's Refugees

August 12, 2011

ArticlesGlobal Entrepreneur

IDEO’s work for Midea in Global Entrepreneur magazine

July 15, 2011