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This 5-minute Thought Exercise Will Help You Define Your Purpose

A strong sense of purpose can help your company perform better and help you live longer. Joe Brown has a simple thought exercise (and a new IDEO U course) that can help you hone in on your purpose.

Read the full article here.


Will Your Next Office Come on Wheels?

Dwell Magazine interviewed Danny Stillion for a feature on autonomous vehicles “as mobile, connected workspaces.” Stillion explained, "It’s not about going to work, it’s about the work coming to us. It’s part of a vision for a shared, autonomous, electronic platform."

Read the full article here.

ArticlesEvening Standard

Can AI Have Empathy? The HyperHuman Thinks So...

AI isn’t all Robocops and Russian bots; IDEO is imagining a Hyper Human world where augmented intelligence can teach humans more about one another. “We want machine learning experts to think about AI in terms of the human challenges it might solve, rather than...the technical milestones they might surpass,” said IDEO designer Jure Martinec.

Read the full article here.

Latest News

IDEO Named Top MBA Employer

June 05, 2012

ArticlesHarvard Business Review Blog

David Aycan on the Pursuit of an MVP

May 25, 2012

AwardsThe Webby Awards

IDEO's Future of the Book Awarded a Webby

May 02, 2012

HCD Connect Platform Launches

April 04, 2012


IDEO's Leif Huff Interviewed by Wirtschaftswoche

March 16, 2012


David Kelley Speaks at TED2012

March 02, 2012