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PodcastsUPS Longitudes

Podcast: Finding Your Creative Confidence

When you hear the name Tim Brown, the words design thinking are likely to follow. As a leading influencer of the design thinking movement, Tim encourages companies to solve problems primarily through the lens of what people need. In other words, Tim wants us all to think more like designers.

Listen to the first part of the podcast here, then the second here.

VideosBBC World

What Is Human-Centered Design, How Does It Work, and Why Is It So Valuable?

On September 26th 2018, Sue Siddall appeared on the BBC News Channel’s live morning news program, BBC Business Live, to talk about IDEO and human-centered design. Shown live in the UK, the program is also broadcast globally via BBC World — as a result, it reaches a potential audience of around 250 million.

Sue offered a top-line introduction to IDEO’s work in Europe on the occasion of IDEO’s 40th birthday including how IDEO has evolved from a heritage in product design to what we’re doing today, helping businesses build their capacity for scaling innovation.


Flexibility is the Key to Creative Leadership

These days, business talk is all about innovation and design. This is thanks in part to the role technology companies play in driving the economy of the U.S., in particular. But it can also be attributable to an acknowledgement that, in a digital world where established organizations are under threat from all sides, just being more efficient is not going to be enough to ensure survival, let alone a thriving future.

Read the full article here.

Latest News

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30 Years, 18 MDEA Awards

June 11, 2014

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Designs On— Aging Launches

May 05, 2014

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Redesigning the School Lunch Experience

May 05, 2014

ArticlesThe Straits Times

Straits Times and Tim Brown Discuss Design

April 28, 2014

ArticlesW&V Kontakter Magazine

Kontakter and Axel Unger on the Customer Experience

April 25, 2014


BusinessWeek and Sandy Talk Innova

March 20, 2014

ArticlesHarvard Business Review

The Future of Prototyping Is Now Live

March 17, 2014