IDEO'sTom Kelley recently spoke at Bilbao’s Global Business Conference in Spain and was interviewed by two major Spanish publications, El País and El CorreoEl País is the most widely circulated newspaper in Spain.

“Nunca hay que malgastar una buena crisis,” El Correo (Read the full article in Spanish here)
“Con China sólo se puede competir con algo novedoso,” El País (Read the full article in Spanish here)