We use cookies to improve your browsing experience.
And cake to boost morale on Fridays. Find out more about our cookie policy here.
Uh oh! Looks like your browser’s out of date.
You’ll have more fun viewing our site on one of these instead.
×

IDEO's global head of talent Duane Bray was quoted in a Quartz story on the value of the phrase “how might we,” saying “While the phrase seems pretty basic, each word is intended to serve a specific purpose.”  

Read the full article here.