IDEO designers produced a video with three concepts—Nelson, Coupland, and Alice—that provoke and inspire new thoughts about the future of reading. The Brian Lehrer show on NPR affiliate WNYC spoke with IDEO's Duane Bray and Robert Lenne about the project. Listen to the interview here.

Others posts inspired by the video include: The Atlantic,, The Guardian UK, Gizmodo, Fast Company's Co.Design, GOOD, Core77, Metropolis, Creativity, Brain Pickings and Mediabistro's Unbeige.

Watch the video here and read more about the Future of the Book here.