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Effective design thinking entails more than applying design methods. To produce the best outcomes, organizations need to develop — and trust — peoples’ design sensibilities.

DESIGN THINKING IS RECEIVING a great deal of attention as increasing numbers of innovative organizations succeed in solving complex problems by creative means. In doing so, many of these firms implement specific "design methods" such as observational research, iterative prototyping and storytelling alongside more mainstream approaches. But as any professional designer will attest, design thinking entails much more than applying methods: to create value, methods must be applied together with design sensibilities.

In this article, Jane Fulton Suri and R. Michael Hendrix write about how organizations can produce the best outcomes by developing — and trusting — peoples’ design sensibilities.

Read the full article here.