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Fujitsu Siemens Computers won the 2009 iF product design award for the ESPRIMO Mobile series professional notebooks, as well as for the ESPRIMO MA, a tablet PC design specifically for the health care sector. IDEO supported the internal design team as an external partner. Fujitsu Siemens Computers is Europe’s first computer manufacturer to define a consistent design language for all its product lines, according to PC Magazine.

Other winners include:

  • Iope Skin Filler: Intuitive packaging for an advanced skincare program
  • Samsung LCD Monitors: Defining a competitive design language for LCD monitors
  • My Passport: Differentiating an offering through a consistent design language